Earning Customer Trust Doesn’t Have to Be Difficult

Earning Customer Trust Doesn’t Have to Be Difficult

As a new business attempting to establish a presence online, it can be hard to attract new customers without any current reputation. It’s important for online purchasing platforms to properly portray their legitimacy. Otherwise, customers may be skeptical when it comes to digital trust. Many buyers will search for reviews or ratings before following through with their ecommerce purchase; however, without any reviews yet available, your company needs to garner customer trust in its own way. Once you appear reliable and legitimate on your website, customers will have no problem trusting that your services are professional. Here’s a few tips to up your website game.

Is Your Website Lifespan Coming to Its End?

Is Your Website Lifespan Coming to Its End?

A business’s website is their most valuable marketing asset. It holds the foundation of who you are and what you do. Not to mention, your website is a customer’s primary point of information and contact with your brand. However, the unavoidable fact is all websites eventually become old and outdated – as with most things. With an outdated site comes a decrease in ranking, search traffic, and conversion rates. The exponential surge in technological growth has created a constant increase in users’ expectations. In fact, a website lifespan is noted to be only 2 years and 7 months. With such a quick turnaround time, your site is most likely in need of a little rejuvenation. To get that youthful glow back into you company’s online presence, dust off the cobwebs and follow these tips.

Marketing Techniques That Go Beyond Website Design

Marketing Techniques That Go Beyond Website Design

Investing in your brand extends far beyond the website design phase. A new, sleek website will prove completely useless if your company isn’t paying mind to the importance of retaining clients through consumer engagement. Digital marketing is a complex array of tactful practices designed to reach targeted consumers. Once your website is created, your work is far from over. Don’t miss out on these powerful marketing techniques to up your brand’s digital presence.

Spring into Web Design Trends

When was the last time you updated your website? An outdated website says far more about your organization than you realize, so it’s important to keep things fresh. What better time for a website update than spring?

Website Design Trends for 2016 & 2017 | Kraus Marketing | NJ & NY

Animation in Website Design is Trending: What Should I Know?

While animated cursors seemed to have stayed behind with butterfly clips and fear about Y2K, animation itself is alive and well in the world of web design. A top trend for 2018 websites, animation comes in various forms, including constant motion or hover animations (the kind you have to hover your cursor over to see movement).

Learn how to use animation the right way in your website design with these top five tips.

Kraus Marketing

5 Top Tips for Sticking That Landing-Page

Gymnastics mostly consists of incredible feats of athleticism leaving the audience wondering how any of those tricks are humanly possible, but all those tumbles and flips boil down to the final moment where the gymnast is expected to stick the landing.

The same goes for your website—you put so much time and effort into promotion and ads, but it’s when your audience gets to your website that you need to stick the landing page. Conversions are imperative to the success of a campaign, so follow these top five tips to really make your website landing page stand out.