Ecommerce Photography: Shoot Product Pictures Like A Pro

Ecommerce Photography: Shoot Product Pictures Like A Pro

In a world where ecommerce is reshaping the way people shop, ecommerce photography is as important as ever. Improving your ecommerce photography is a multifaceted approach and has many different options regarding equipment and style. Whichever way you decide to approach it, your products should look as professional as possible. When someone is shopping online they only have visuals to base their judgement.

Graduate from Joomla and Drupal: Why WordPress Design Is Superior

Graduate from Joomla and Drupal: Why WordPress Design Is Superior

Every company wants the best Content Management System (CMS) to run their website. Yet with so many to choose from, there is much debate as to which CMS reigns supreme. WordPress, Joomla and Drupal are three popular hosts. Although Joomla and Drupal are widely used, they are not without fault. In fact, WordPress runs 75 million websites, with over 160 million downloads. There’s a reason for WordPress’s continuously comes out on top.

Earning Customer Trust Doesn’t Have to Be Difficult

Earning Customer Trust Doesn’t Have to Be Difficult

As a new business attempting to establish a presence online, it can be hard to attract new customers without any current reputation. It’s important for online purchasing platforms to properly portray their legitimacy. Otherwise, customers may be skeptical when it comes to digital trust. Many buyers will search for reviews or ratings before following through with their ecommerce purchase; however, without any reviews yet available, your company needs to garner customer trust in its own way. Once you appear reliable and legitimate on your website, customers will have no problem trusting that your services are professional. Here’s a few tips to up your website game.

Is Your Website Lifespan Coming to Its End?

Is Your Website Lifespan Coming to Its End?

A business’s website is their most valuable marketing asset. It holds the foundation of who you are and what you do. Not to mention, your website is a customer’s primary point of information and contact with your brand. However, the unavoidable fact is all websites eventually become old and outdated – as with most things. With an outdated site comes a decrease in ranking, search traffic, and conversion rates. The exponential surge in technological growth has created a constant increase in users’ expectations. In fact, a website lifespan is noted to be only 2 years and 7 months. With such a quick turnaround time, your site is most likely in need of a little rejuvenation. To get that youthful glow back into you company’s online presence, dust off the cobwebs and follow these tips.

Marketing Techniques That Go Beyond Website Design

Marketing Techniques That Go Beyond Website Design

Investing in your brand extends far beyond the website design phase. A new, sleek website will prove completely useless if your company isn’t paying mind to the importance of retaining clients through consumer engagement. Digital marketing is a complex array of tactful practices designed to reach targeted consumers. Once your website is created, your work is far from over. Don’t miss out on these powerful marketing techniques to up your brand’s digital presence.

Spring into Web Design Trends

When was the last time you updated your website? An outdated website says far more about your organization than you realize, so it’s important to keep things fresh. What better time for a website update than spring?

Website Design Trends for 2016 & 2017 | Kraus Marketing | NJ & NY

Animation in Website Design is Trending: What Should I Know?

While animated cursors seemed to have stayed behind with butterfly clips and fear about Y2K, animation itself is alive and well in the world of web design. A top trend for 2018 websites, animation comes in various forms, including constant motion or hover animations (the kind you have to hover your cursor over to see movement).

Learn how to use animation the right way in your website design with these top five tips.