Website Design and Optimization for a Nationwide Logistics Company
Although the logistics industry is here to stay thanks to a booming e-commerce industry, there is still a need for a strong marketing campaign. The goal is not only to drive traffic to your site and bring in new clients, but to make sure those clients are a part of your target audience. That’s how Kraus can help.
“Kraus has been working with us on our Marketing efforts in areas ranging from Branding to SEO. The Kraus team has helped us boost our presence on the internet and within our industry beyond our expectations. The team is knowledgeable, professional, and has assimilated very well with our culture. Kraus continues to exceed our expectations!” – Distribution Center
A third-party logistics provider specializing in wholesale, retail, and direct to consumer unit fulfillment came to us to build their website and to provide them with continuing optimization. The goal was to gain visitor quantity, but more so the quality of visitors to their website in order to increase their online conversions.
When the client came to us, their existing website was severely outdated, and the quality of leads coming through the site were not adequate. The client knew the value of gaining a quality lead through their website – as one good lead would significantly outweigh the costs of the marketing plan. That is when Kraus came onto the scene.
The Kraus Solution:
Kraus built an aesthetically pleasing and highly functional website for our client with the capability for ongoing optimization. After site launch, our team developed a strategic SEO plan. This plan included technical on-page methods, such as well researched long-tail keywords, well thought out and highly organized meta data, and relevant page content among several other strategies. Since the site launched – we have seen a high rate of success for our client.
We’ve had close to an 80% increase in the number of form submissions for this client. In the last eight months, that is over 110 requests for potential customers looking for our client’s services.
- Overall Users: Increased by 208%
- New Users: Increased by 218%