If you’re an enterprise level client or your business is overwhelmed with its current marketing initiatives, it may be time to consider partnering with an agency like Kraus Marketing. Check out our case study below to see how we helped a large corporation as their outsourced marketing agency, driving continued success for their business.
A full-service, independently owned elevator company headquartered in New York City and with branches throughout the Tri-State Area. The company focuses on elevator maintenance, repair, violation removal, commercial & residential elevator installation, and testing. The client is continuingly growing, as they are always interested in growth through acquisition.
The client is an enterprise-level company servicing other enterprise-level companies. As a result, they did not have the bandwidth to consistently strategize, create, and execute digital marketing tactics. In addition, they are in a competitive space and needed to promote their differentiators to stand out from competitors, as well as highlight their company culture due to growth through hiring and acquisition.
The Kraus Solution:
To improve the client’s online presence, we launched a digital marketing campaign including SEO, social media, and email marketing. We drafted elevator industry-focused blogs and social posts to establish the client as the leading authority in the field. Emails were created to boost traffic to the blogs that were published, and we also created an award-winning quarterly digital and print newsletter to showcase internal happenings and company successes.
Through a strategic digital marketing campaign over the course of 3.5 years, Kraus was able to boost traffic to the client’s website and vastly improve their marketing efforts.
We noticed that the SEO optimized content and social media content we created made a particularly significant impact, and throughout the entire campaign we were able to generate a total of:
- 37,075 website users (33.42% of total site users) resulting from organic traffic, with 36,205 new users
- Organic traffic accounted for 41.99% of all goal completions
- 25,058 website users (22.59% of total site users) resulting from social media traffic, with 24,587 new users
- The client’s overall Facebook campaign reached 3,241,904 users, garnered 12,072 visits, and received 1,152 new Page likes
- The clients’ Facebook ad campaign reached 680,135 users and generated 2,160,854 impressions
In addition to these improved stats, we were able to assist the client in streamlining their daily communications and content creation as well as launching strategic campaigns that set them apart from their competition.
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