Website Design and SEO/SEM for a CAD Drafting Services Provider
An outsourced CAD drafting services provider (US-based, but operates on an international scale)
To work with Kraus Marketing to increase their digital presence. This includes building and maintaining a website with the intention of it becoming a main lead generator. On top of a dynamic, visually appealing website, the client also utilized our SEO and Paid Search services to increase search engine rankings and user visibility.
The client’s statistics (before beginning fully integrated work with Kraus Marketing) show over a 50% increase a year after working with us in many significant areas of the website.
- New Users on the site increased by 104%, as well as an overall increase of Users by 105%.
- Pageviews saw a substantial increase of 187% and Pages per Session also rose by 45%.
- Bounce Rate decreased by an incredible 71%, falling just below a 20% bounce rate at the beginning of 2019.
Kraus Marketing put a lot of value into organic search due to the heavy SEO efforts. This included monthly backend alterations as well as monthly blog content and refreshed landing page copy. With these efforts, we saw an organic traffic increase of 67% when compared to the previous calendar year. This helps place the client’s content in front of the appropriate user when specific search queries are typed into Google or another search engine.We also focused on paid search while the client ran a Pay-Per-Click (PPC) campaign with us. Paid search traffic saw incredible growth of 259% within a year of running the campaign.
The above figures indicate the successful implementation of a well-rounded digital marketing campaign. These services allowed the client to gain higher rankings in the search engine results pages (SERPs). Making sure new images, services, and graphics were up to date on the site aided in their continual positive achievements. The more a user found the site useful and easy to navigate, the higher the chance that the client would receive a lead by either phone or through their online contact form.