Cannabis brands are on the rise due to the legal landscape finally changing in many parts of the country. To get a successful cannabis marketing campaign off the ground, it’s beneficial to partner with experts like Kraus Marketing. Learn how we helped a cannabis startup build their brand from scratch in the case study below.
Our Client:A CBD skincare brand founded in 2019 focused on formulating calming, soothing, and gentle skincare using ingredients inspired by nature. All products were developed with the brand’s target audience in mind—the health conscious, quality-seeking consumer.
Client Challenge:As a startup, this client needed assistance with everything from naming the business and creating a brand identity to giving them an online presence that would resonate with their target audience and help drive online sales.
The Kraus Solution:
To get this campaign started, Kraus Marketing worked closely with the client to develop a name and logo that would do well in today’s market and that resonated with the client. From there, we worked on their brand guidelines, which were crucial when it came time for package design and website development.
While simultaneously creating packaging, we designed and developed a fully branded e-commerce site for the client to sell their products direct to consumer. To garner hype and loyalty for the new brand, drive traffic to the website once launched, and generate online sales, we also worked on a digital marketing campaign including SEO, social media, and email marketing. We drafted CBD and skincare-focused blogs and curated an aesthetically pleasing Instagram feed to wow consumers.
Client Success:Despite the many challenges cannabis and CBD brands face with online advertising, Kraus was still able to run a successful marketing campaign for our client and generate interest in this new skincare line!
We noticed that our social media efforts made the greatest impact and in the first six-month period of our campaign, we were able to generate a total of:
- 2,517 website users (46.8% of total site users) with a low bounce rate of 13.71%
- 367,468 impressions, 7,946 engagements, and 4,955 post link clicks on Facebook
- 130,85 impressions and 528 engagements on Instagram
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