The Sharkbite Method™
Digital Strategy by Kraus Marketing
The need for outsourced strategic marketing stems from a multitude of reasons, including bandwidth challenges, limited capabilities, and stagnant marketing strategy. As a CEO, CMO, marketing director, or business owner, you may be wondering how digital marketing can help your business improve brand recognition and increase ROI. You keep hearing about the importance of marketing but can’t see how it fits into your industry or current needs.
Introducing The Sharkbite Method™—an integrated digital marketing strategy built on leveling up emerging mid-market and large enterprise companies in all industries through easy to understand tactics.
About The Sharkbite Method™
For more than a decade, Kraus Marketing has been developing this killer digital marketing strategy. The Sharkbite Method™ builds brand value, shortens sales cycles, and drives leads to create revenue.
A shark’s bite has several layers of teeth that are always regrowing, making it an apex predator that has evolved to effectively catch its prey. Similarly, The Sharkbite Method™ strategy has several layers of dynamic tactics that evolve over time to help companies catch the attention and business of their target audience.
Part 1
Part 2
Part 3
Part 1
Part I: Strategy Development
Evaluate Your Marketing Needs
First, it is important to gain insight into how businesses can identify their marketing challenges and opportunities. Companies can achieve better efficiency and effectiveness by addressing internal and external marketing support and by defining roles and responsibilities.
Goal Setting to Brand Positioning
To make the most out of the tactics and strategies discussed in The Sharkbite Method™ strategy, we utilize this step to help businesses determine their most important growth goals and desired brand positioning.
Develop the Creative Brief
A creative brief is central to any marketing campaign. It assists marketers in understanding the main objectives of a campaign and how to keep your team aligned on the same goals.
The Importance of a Content Calendar
A content calendar is the foundation of your marketing success that defines the path for how things look in the months or year ahead. It is a layout of preplanned topics that increase efficiency and streamline content ideation.
Part 2
Part II: Strategy Execution
Optimize Your Website to Increase Conversions
A brand's website is the epicenter of all digital marketing activity and should be optimized to achieve the best results. By ensuring your site effectively represents your brand, incorporates compelling CTAs, and provides convenient communication options like live chat, you can drive conversions and boost revenue.
Drive Visibility and Growth through Search Engine Marketing
Search engine marketing (SEM) is crucial in building effective digital marketing campaigns and strategies. We believe that brands can often benefit from both an organic and paid SEM approach to better their visibility and customer acquisition.
Leverage Social Media for Effective Digital Marketing
Social media marketing plays a vital role in your marketing efforts. At Kraus, we aid businesses in selecting suitable platforms for their growth goals and work to create content for both organic posts (brand awareness) and paid ads (lead generation).
Harness the Marketing Power of Email
Email marketing is a tried-and-true method that remains a relevant and profitable tactic. We help businesses decide which email platform best fits their needs, generate legitimate email lists, and craft content that resonates with their target audience.
Amplify Your Strategy with CTV and OTT Media Buying
CTV (Connected TV) and OTT (Over-the-Top) media buying may be newer to the list of digital marketing tactics, but they pack a powerful punch.They grant access to highly targeted audience segments and allow for more refined success metrics.
Part 3
Part III: Monitoring and Enhancing Your Efforts
Digital Marketing Measurement and Campaign Optimization
Here we focus on the importance of measuring key performance indicators (KPIs) and the return on investment to evaluate campaign success. Once a campaign is launched, we monitor results and send monthly reports detailing the progress.
Understand Your Internal Data and Customer Insights
Evaluating internal data and customer insights is crucial to a successful digital marketing campaign. By understanding the significance of this process, we can make informed decisions and create targeted strategies based on objective data and customer preferences.
Assemble the Right Team
To ensure best outcomes, it benefits companies to learn how chief marketing officers and directors build the right team for successful digital marketing campaigns.
Utilize the Power of AI
It is essential to understand how the integration of AI in today’s digital marketing landscape impacts the many processes needed to run a successful marketing campaign.
Start Swimming with The Sharkbite Method™
Interested in driving business success with The Sharkbite Method™ strategy? Contact the team at Kraus Marketing and see how we can tailor our proven approach to your business.
The Sharkbite Method™ will be available for purchase on Amazon June 12th!
