What Exactly Are Display Ads?
Every time you conduct an online search or visit a website, you’re likely to come across a display ad for a product or service. Display advertising works to enhance brand awareness by featuring your company’s ads online, regardless of what the user is currently searching for. Display ads can appear in website sidebars, banners, or emails. Typically, these ads include images or text with a URL. They’re essentially online forget-me-nots for your business. What’s great about display ads is that they are easily trackable based on the click-through rate to your website. A click-through rate measures an ad’s success, in turn helping you to adjust spending and campaign attributes to better serve your future business.
Another great thing about display ads is they can be used in conjunction with retargeting methods. The best way to stick in a potential customer’s mind is to, well… follow them. Retargeting allows you to follow users from website to website. If they are browsing the products or services listed on your website and then move onto another website, they will be served banner or sidebar ads relating back to you. This strategy is made possible by something called a “tracking pixel.”
Businesses can incorporate display ads into PPC campaigns as well. This is a great way to break up your steam of text ads by using eye-catching, on-brand graphics. Easily track analytics, monitor your budget, and increase your conversions with the assistance of Kraus Marketing.