Generate Impact for Your Nonprofit with Strategic Marketing Solutions
Nonprofit organizations are driven by passion and purpose, and their marketing strategies should reflect this. At Kraus Marketing, we understand the unique challenges and opportunities in the nonprofit sector. Our goal is to enhance your visibility, drive engagement, and support your mission through strategic nonprofit marketing initiatives.
Partner with us to leverage our expertise in creating impactful campaigns that resonate with your audience. From branding and digital strategies to community outreach, we offer a comprehensive suite of services designed to amplify your message and support your cause.
The Facts on Email Marketing
Email is not obsolete.
It’s estimated that over 4.5 billion people use email worldwide. This makes email marketing an incredibly effective channel for reaching people directly. Email marketing can even be a more effective way to reach your clients than social media. With social media, algorithms control the visibility of your posts, so there’s no guarantee that they will appear in someone’s feed. An email, however, is sent directly to your client where it will sit in their inbox until they choose to take action.
Email can be personalized.
People love feeling like they’re getting a custom experience. With email marketing, you can do just that. From birthday deals to personalized content based on a user’s past purchases, email allows for customized communication that makes subscribers feel valued. You can also manage email preferences, ensuring that clients receive only the content they want to see.
Email is cheap.
Compared to other marketing methods, email marketing can actually save you money while still delivering measurable results. It is the one aspect of digital marketing that has continued to prove its worth over the years, while other methods fade in and out of style. Not to mention it has the highest ROI for the lowest average cost. In fact, for every dollar spent on email marketing, the average ROI is around $36, making it a consistently reliable method in the digital marketing toolkit.
Email is measurable.
Email marketing allows you to track your results directly and tailor your next campaign based on the results. This not only lets us know how successful the content of your email was, but also what time of day your target audience was most likely to open the email. We can weed out inactive email accounts and those who wish to unsubscribe, making sure not to spam your clients or potential clients.
Integrate Email into Your Marketing Efforts
Kraus Marketing has years of experience specializing in crafting and managing email marketing campaigns for clients in a variety of industries. From building an effective email list to engagement tracking, we’ll get the job done. We know what headlines grab the most attention and what times allot for the best open rates.
It has been reported that businesses who fail to recognize the importance of email marketing will fall behind those who take advantage of it. If you would like to get your foot in the door of email marketing, or are struggling with the current platform you are working with, contact us today on how to better your efforts. We’re only a phone call… or email away!
Drip Email Campaigns
Trigger Series Campaigns
Re-Engagements Campaign
User-Generated Content Campaigns
Drip Email Campaigns
Email Marketing Campaign Types
Drip Email Campaigns
Drip campaigns utilize marketing automation to help a business gain more loyal subscribers and build their email list. It allows you to send out a series of emails at specific times and dates of your choosing. Once a user signs up for your email list, they’ll continue to receive emails until your campaign ends. You can use this to drive users back to your website or to send personalized content like relevant deals and surveys.
Trigger Series Campaigns
Email Marketing Campaign Types
Trigger Series Campaigns
Send timely, relevant emails based on specific actions your customers take on your website. Let’s say a consumer just purchased a product from your website. As their excitement to receive it in the mail builds, they can’t help but wonder when it might come or whether the order was processed properly. Trigger series campaigns do just that, they inform users in a timely manner based on certain actions they took on your website. This campaign builds a relationship of trust and accountability by keeping your customers well-informed.
Re-Engagements Campaign
Email Marketing Campaign Types
Re-engagement Campaigns:
It’s in the name. This campaign helps you re-engage subscribers who may not be as active with your brand as they once were. This is the perfect time to get creative and showcase your brand voice in the message you send, as it may be your last chance to entice drifting subscribers. It’s a message or a special offer saying, “Hey, it’s been a while, we miss you. Come see what you’re missing out on.”
User-Generated Content Campaigns
Email Marketing Campaign Types
User-Generated Content Campaigns
This type of campaign leverages content created by customers, such as reviews, testimonials, or social media posts featuring your product or service. Emails featuring UGC build trust and authenticity, encouraging others to join in and create their own content.