Hit Me With The Facts
Email is not becoming obsolete. Almost everyone has an email that they actively use and check throughout the day. Email marketing can even be a more effective way to reach your clients than social media. A post on social media doesn’t ensure it will show up in your client’s feed. An email, however, will sit in your client’s inbox until they choose to take action.
It can be personalized. People love feeling like they’re getting a custom, special experience. With email marketing, you can do just that. Sending emails to clients with special deals for their birthday, for example, is a great way to utilize email marketing. You can also personalize email lists and give people the option to opt-out of any emails they are disinterested in receiving.
- Custom design: To help tailor each email to your brand, our art team will work on developing a custom, eye-catching template for your recipients. There’s no sense in sending out something drab that is sure to get deleted.
It’s cheap. Compared to other marketing methods, email marketing can actually save you money while still delivering measurable results. It is the one aspect of digital marketing that has continued to prove its worth over the years, while other methods fade in and out of style. Not to mention it has the highest ROI for the lowest average cost.
It’s measurable. Email marketing allows you to track your results directly and tailor your next campaign based on the results. This not only lets us know how successful the content of your email was, but also what time of day your targeted audience was most likely to open the email. We can weed out inactive email accounts and those who wish to unsubscribe, making sure not to spam your clients or potential clients.