Digital Marketing News

What the Google My Business Update Means for Your Business

Google is the bridge that connects customers to your website. The search engine has run countless searches and even owns YouTube. One has a hard time imagining a Google-less world. So how can businesses utilize Google to their advantage? Other than paying for Adwords to boost your SEO, businesses large and small can take advantage of Google’s free Google My Business feature. Google My Business recently expanded its update to allow even more users access to its new interface. Kraus Marketing has the breakdown for you below:

Reduce, Reuse, Recycle: What Sustainable Packaging Means for Your Brand

With Earth Day approaching, being environmentally friendly seems to be at the forefront of everyone’s minds. Between a push to eradicate plastic straws and changing consumers’ plastic bag habits, one cannot help but reflect on how their brand measures up in today’s increasingly environmentally conscious world. Sure, you’ve switched to emailed receipts and the office uses energy efficient light bulbs, but when was the last time you took a good look at your packaging? Package design is an important part of branding, and sustainable packaging will help the environment and help you gain favor with consumers. It’s a true win-win!

Spring into Web Design Trends

When was the last time you updated your website? An outdated website says far more about your organization than you realize, so it’s important to keep things fresh. What better time for a website update than spring?

google-assistant

OK Google, Let’s Shop: The Impact of Voice Search on Ecommerce

Gone are the days dreaming of having a butler and a maid at your bidding. Now you have an assistant in the form of a speaker compact enough to sit on your nightstand, kitchen counter, or whatever we’re calling the furniture in our living rooms now that “entertainment center” is pretty obsolete. While the digital assistant cannot clean for us (we’re not giving up hope), it can shop for us. This is valuable information for any digital marketer; the world of ecommerce is changing right before our eyes.

How Much Do You Know About Nofollow Links?

Just when you thought you might be grasping the complex world of SEO, something else gets thrown your way. So here we are, throwing that something new your way! But we promise you’ll thank us down the road when someone asks you to create a nofollow link on your website. So what is a nofollow link, you ask?

Website Design Trends for 2016 & 2017 | Kraus Marketing | NJ & NY

Animation in Website Design is Trending: What Should I Know?

While animated cursors seemed to have stayed behind with butterfly clips and fear about Y2K, animation itself is alive and well in the world of web design. A top trend for 2018 websites, animation comes in various forms, including constant motion or hover animations (the kind you have to hover your cursor over to see movement).

Learn how to use animation the right way in your website design with these top five tips.

Woman hand using touchpad on laptop at home

What Google Image Search Changes Mean for Ecommerce

Turns out, Google Images is used for more than looking up your favorite meme or searching for that dog picture you saw one time and just need to see again. Google Images is extremely important to ecommerce, to the point where Google is now making adjustments to better serve the industry.

Below is the need-to-know about Google Images’ updates and what you can do to optimize your business’ visual content.

Online Shopping

Amazon’s Alexa Is Changing the Search Engine Optimization Game

SEO- It’s the inescapable service swarming the world of digital marketing for anyone looking to keep their online presence visible in the eyes of search engines. There are consistently new ways to increase your SEO results, one of the latest being Amazon. Amazon’s Alexa, the company’s voice-powered digital assistant, is now changing the way consumers find products by having them say out loud what it is they are looking for. Forget the good old keyboard search and simply ask Alexa to find you that new home stereo system or the best shampoo for blonde hair. You can even use the app for Amazon’s Alexa when on the go.

is Vero the new Instagram?

Is the Latest Social Media Craze Trying to Be the New Instagram?

According to Vero’s Manifesto, “The greatest social network is the one that already exists between people. Vero’s mission is to make it available online.” Despite debuting in 2015, Vero only recently became super popular. Thanks to millions of recent downloads, could it possibly be one of the top social media sites? Stay up-to-date with Kraus Marketing’s breakdown of the app below.

Logo Design

New Logo, Who Dis? – How to Design a New Logo for Your Business

There’s something about golden arches that will stand the test of time— the same applies to a piece of fruit missing a bite. Without naming these companies, you know exactly who we’re talking about. That’s because they’ve chosen logos that, even with updates over time, are fantastic representations of their brand and almost synonymous with their company’s name. Designing a logo, or even a logo update, is a tricky task to complete—you want to ensure your customers know who you are while also keeping up with the times. Say goodbye to outdated branding with these five tips for spring-cleaning your logo that’ll have you saying “New Logo, who dis?”

Kraus Marketing

5 Top Tips for Sticking That Landing-Page

Gymnastics mostly consists of incredible feats of athleticism leaving the audience wondering how any of those tricks are humanly possible, but all those tumbles and flips boil down to the final moment where the gymnast is expected to stick the landing.

The same goes for your website—you put so much time and effort into promotion and ads, but it’s when your audience gets to your website that you need to stick the landing page. Conversions are imperative to the success of a campaign, so follow these top five tips to really make your website landing page stand out.

Did Snapchat Rekindle its Relationship with Influencers?

In a move that brings the platform into the modern era, Snapchat has a new update that provides audience insights for those who have Official Stories and for those who have a large audience. If this sounds familiar, it’s because many platforms already provide audience insights for creator’s posts. At least Snapchat is fashionably late to the insights party, offering lifestyle insights that could bring Instagram users back to the platform.

So what is this new update, and why does it matter to you as a creator?

images and visuals

Photography That Matters: Why You Should Use Custom Photography for Your Website

It’s oh-so-tempting to peruse Getty images for the perfect shot for your new website—or worse, Google “Free Stock Photos” and await your site’s fate. Images are expensive, yet so is a failed campaign. Stock photos may be ideal for a few aspects of your company’s marketing efforts, but step away from the stock photo search for one minute and read our case for custom photography for your website.

Website Design

8 eBook Tips for Lead Generation

eBooks provide the platform for going deeper than your blogs have ever gone or briefly skimming the most important points in a longer piece, for creating a comprehensive outline of a topic you know better than anyone in the industry. This is the new lead generation—not flashy ads and hard pitches, but letting your expertise bring your audience to you.

digital-marketing

Is a Digital Marketing Agency for Your Google AdWords Really Necessary?

You’ve built your business from the ground up-you know every nook and cranny, every word of the vision and mission statements, and you have your goals clearly thought up in that entrepreneurial-savvy brain of yours. Who better to run your Google AdWords account than you-the person who knows your business best? But then again, do you really know much about Google advertising and have the time to utilize AdWords to its fullest?

social media update

A Social Media Marketer’s Beginner Guide to API

As engagement season is coming to a close, your Insta feed is probably flooded with wedding hashtags. You’ve probably seen a prime example of how API works from your friend’s “I said yes to the dress at [insert bridal shop]!” post. With so many designers and dresses out there, how did she pick one? It went something like this: The bride walked into the store and met a consultant…

10 Tips for Gaining Instagram Followers

Buzzwords like “hashtags” and “branding” can be overwhelming if you’re new to Instagram, and tips such as “consistent posting” and “audience interaction” seem unattainable to busy business owners. As a digital marketing agency with extensive experience in social media, we have compiled a concise yet comprehensive list of the top ten tips to learn how to get followers on Instagram.

Social Media Updates

The HalloThanksMas Social Media Update Roundup

A lot has happened in the last couple months—the HalloThanksMas season has come and gone, and it brought about many changes in the social media platforms you use to share pics of your holiday haul and of course market your company. Having a hard time keeping up as you strive to maintain your resolutions and keep your marketing fresh? Kraus Marketing has compiled the need-to-know list of social media updates.

ways to drive website traffic

6 New Ways to Drive Traffic

If you build a website and no traffic is going to it, did you build a website at all? Simply having a website for the sake of having one is no longer enough. More online marketing strategies revolve around building traffic to your site. And yet, coming up with new ideas to drive traffic to your site can be extremely challenging. Generating more traffic to your site is a crucial part of growing your business. That’s why we’ve put together a list of six new ways to drive traffic to your brand.

Video SEO Benefits

Ten Tips for Your Video Marketing Strategy

The video medium is essential to modern marketing. With the ability to convey important information in a visually-appealing way, videos are a great tool for reaching out and grabbing your audience. Jumping into video content may seem daunting, but with these ten tips you’ll be sure to start off on the right track.

Google App Update. Kraus Marketing.

Google Major Algorithm Update Guide

Google rolls out a new algorithm update several hundred times a year. This may seem dramatic (because it is), but there’s no questioning that Google has earned its reputation among SEO kings for continuously rolling out updates. Most of these updates are minor, but occasionally, Google will drop a bombshell of an algorithm that shakes the SERP and SEO strategists straight down to their core. All of this may seem intimidating, but we’re here to break it down for you piece-by-piece, algorithm-by-algorithm, and animal-by-animal.

digital-marketing

Taking the Lead in Lead Generation

Lead Generation is a hot topic, and rightly so— you want to work hard to generate plenty of traffic and therefore creating sales leads. But it’s important to work smarter, not harder, to ensure the customers you attract will be the customers you need. As a digital marketing agency, we have provided you with the following tips help you tailor your lead generation to your company’s desired outcomes.

Google’s Integration of Third Party Reviews

Google’s Integration of Third Party Reviews

Online reviews are an indispensable tool for any business. Not only can reviews provide a means for customers to evaluate your business, but they can also open doors to improve on your SEO status. While established review platforms such as Yelp and TripAdvisor have been in the mix for quite some time, we are now seeing Google reviews make its way to the front of the pack. When these various review sources all come together under one umbrella, something remarkable is created. Join us as we analyze Google’s implementation of third-party review sources under their Knowledge Graph cards and what this may imply for your business.

Things Digital Marketing Agencies Can Do to Improve Business in 2018

Digital Marketing Agency Discusses 5 Things You Can Do to Improve Business in 2018

‘Tis the season for impractical New Year’s resolutions that we’ve set for ourselves after one too many glasses of that bubbly. That is not to say that resolutions don’t have a proper place. This is especially true in the ever-changing world of digital marketing where it has become increasingly important to set forward-thinking goals to stay ahead of the curve. By setting goals today, you can reap the rewards tomorrow. With some careful thought and consideration, marketers can set realistic goals that are sure to give them a leg-up as we head into 2018 with our heads high and our marketing strategies hopeful.

Web Design Agency Tackles the New Google Mobile-first Indexing

It’s been some time since Gary Illyes first hinted at mobile-first indexing at Pubcon. Since then, marketers and SEO professionals alike have been theorizing and discussing what this may or may not mean to their web content. Google has since been experimenting with mobile-first indexing and is begging to roll out these changes in small batches. This not only gives Google the time they need to gather results and tweak the process but also gives a lot web developers the time they need to prep their site for the mobile user experience.

Reasons to Outsource an SEO Specialist

5 Reasons to Outsource to an SEO Specialist

Although it may be tempting to hire a full-time SEO specialist on your team, it’s best to first consider the benefits your company will see when deciding to outsource. Having someone in-house may seem convenient, but over time you may find it to be a high price tag for lesser results. This can be a huge decision for your business, so as a digital marketing agency, we’re here with a few tips to help you make your decision.

How Link Location Impacts SEO

If you’ve spent any amount of time in the SEO world, there’s a good chance you know a thing or two about the importance of links. If this sounds completely foreign to you, that’s alright; it’s why we’re writing this blog after all. A strong linking structure can have a tremendous impact on SEO. That’s not to say that tossing links of a page just for the sake of having them is an effective strategy. There needs to be rhyme or reason to your link building criteria. Different links in different locations are weighted differently, and this plays in integral in how well your page ranks.

Six Steps to Increase Your SEO Success with Bing

Think you’re SEO-savvy? You may be ignoring 36% of your market. Overlooking other search engines, such as Bing, may save time but doesn’t allow your website to reach its full potential. Google SEO, while important, has different criteria than that of Bing. Yes, people use Bing. And yes, it’s important for your organization to stay on top of your SEO on all fronts. Here are six steps you can take to improve your Bing SEO and get the most out of your website.

Internet Neutrality law

Internet Update: Is It the End of Net Neutrality?

Net neutrality- if you haven’t heard of it yet, now is the time to catch up! There is a high chance that the rules of the Internet and its providers are about to change, and it’s not necessarily a good thing. The Federal Communication Commission (FCC) will soon take a vote to put an end to its existing net neutrality rules, which reverses the Title II classification of Internet providers. What does this all mean? As a digital marketing agency, we want to be fully up to date with anything Internet related, so let’s take a look.

Hands taking picture of gingerbread cookies with smartphone

The Best Filters to Use for Your Holiday Festivities

The holidays and winter festivities are right around the corner, which means you’ll be taking dozens of photos in search of the perfect one that will gain you the most likes on social media. Whether it’s an Instagram photo or a Snapchat, there are several filters you can use to enhance the quality and ensure you get the most likes and views on each social platform.

For Instagram, it’s all about the filter. By carefully selecting one, you can automatically make an image appear to be in the holiday spirit. Here are the best filters to use for every winter event.

businessman holding pen with drawing of SEO concept

6 Common SEO Terms You Should Know

If you are just now getting your foot in the door of the SEO world, chances are there’s a lot of jargon going around that may seem foreign to you. Right off the bat, you may be asking yourself “well what is SEO?”.

Social Media

Top 5 MSP Marketing Tips

Top 5 MSP Marketing Tips  Make your marketing about yourself Unlike a VAR (Value Added Reseller), who focuses their marketing around their line of vendor products, it’s critical for MSP’s (Management Service…

PPC Company Shares AdWords Tips

Have you been trying and struggling to fully optimize a low-conversion-volume account in AdWords? As a PPC company, we specialize in crafting successful campaigns for our clients. We thought it would be…

Rebranding Kraus Marketing

As the new year approached and we reevaluated our business goals for 2017, we decided to undergo a rebrand to match the quickly growing, industry-leading agency we have become. With this change…
Google SEO

How to Improve Organic Search Results

Search engine optimization requires strategy, research, and proper white hat tactics to be successful. Something that is easily overlooked is the importance of engagement and click-through rates. We’ve created a list of…

Google

What are PWAs?

In the 1990s, the web experienced tremendous growth and an increase in popularity. However, screen time has shifted from the web to smartphone apps. Instead of using the web to connect with…

pinterest

Successful Pinterest Advertising

Pinterest is yet another social media platform advertisers are getting their feet wet in. There are a few tips for how to be successful in Pinterest advertising. Pinterest seems to be the…

The Language of Typography

The Language of Typography

Typography gives life, emotion and meaning to content. Make sure you’re using the right typography for your brand. Think back to when you first discovered WordArt on Microsoft Word. You spent hours…

AdWords Announces Big Changes

AdWords Announces Big Changes

Google has announced major changes coming to AdWords. At Google’s Performance Summit, the name coined for the combined AdWords and Analytics launch event, Google announced that a few changes will be made.…

How To Use SEO To Boost Your Business

How To Use SEO To Boost Your Business

A business’s online presence can greatly be built through becoming a part of the community. Local businesses are more prominent now more than ever before. According to an article on searchengineland.com, local…

Hiring a Senior SEO/PPC Manager!

Kraus Marketing is hiring for our New Jersey office! Kraus Marketing is growing and we are looking for an experienced and talented Senior SEO Manager to join our team. The SEO Manager…

Responsive Design Mobile Marketing Emails

Responsive Design

Responsive Design For Mobile Marketing Emails Responsive design is centered on enhanced usability for the consumer – the primary advantages of this in the email marketing world are considerably significant and numerous.…

PPC

Google AdWords Redesign

Google AdWords Interface Redesign The current AdWords interface is more than 15 years old; the search engine giant has finally made the decision to give AdWords a new look. The last interface…

Paid Search Trends, PPC NJ

Paid Search Trends

Top 3 Upcoming Paid Search Trends in 2016 As we all know, Google is constantly making changes to the search engine results pages (SERPs). Recently, right-rail ads are nowhere to be found,…

Google App Update

Google App Update

New Google App Update Includes Animations & Allows Users To Change Logo Colors According to a report that was recently published on 9to5google.com, the new Google App update will include new animations…

New Facebook Messenger Features Roll Out

Facebook Plans To Open Messenger To Publishers Next Month

Facebook will soon let publishers distribute content through Messenger Facebook Messenger will soon let publishers distribute their content automatically through the social network’s messaging service. Facebook plans to announce the move with a number of participating publishers in April…

E-commerce website design trends 2016 NJ

5 E-commerce Design Trends NJ

2016 E-commerce Website Design Trends For NJ Business Owners E-commerce website designs are constantly changing, and this is due to the demand from consumers for E-commerce services. Over the past few years,…

Achieving SEO Success In 2016

Here are some key factors to focus your SEO strategy towards in 2016. When it comes to SEO strategy, most businesses are lacking structure. Many businesses don’t have a digital marketing plan…