Digital Marketing Agency Keeps Their Name on the 2018 Inc. 5000 List It’s that time of year again! After another successful year of internal growth and client attainment, Kraus Marketing, with offices…
Instagram’s New Platform, IGTV, May Have YouTube Worrying
Instagram has recently reached one billion monthly users and with the new release of IGTV, a viable threat could be posed to YouTube for the first time.
Why Won’t Google Index My Site?
We get the question “why won’t Google index my site?” from prospects all the time. This can be a hard question to answer, because there are many reasons why a website won’t get content indexed by search engine crawlers.
The Disappearing Act: Why Snapchat is Saying Goodbye to Snapcash
Snapchat has come far from its original intention of sending and receiving short, disappearing pictures and videos. The app has thrived in becoming a social app and has grown to include new features for users, recently including 60-second Snaps, customizable Geofilters, the Snap Map, and much more.
Earning Customer Trust Doesn’t Have to Be Difficult
As a new business attempting to establish a presence online, it can be hard to attract new customers without any current reputation. It’s important for online purchasing platforms to properly portray their legitimacy. Otherwise, customers may be skeptical when it comes to digital trust. Many buyers will search for reviews or ratings before following through with their ecommerce purchase; however, without any reviews yet available, your company needs to garner customer trust in its own way. Once you appear reliable and legitimate on your website, customers will have no problem trusting that your services are professional. Here’s a few tips to up your website game.
Lead Nurturing in The Real Estate Marketing
How Content Can Benefit Lead Nurturing Success Within the real estate market, quickly converting leads into clients is more important than ever. People looking for a home are seriously considering making a…
Why Reviews Are Important to Your Business
Reviews are crucial to your business’ online marketing. Although there’s always the chance of receiving a negative review, the benefit that comes along with a review helps with more than just persuading potential clients or customers to use your services or products. Curious how they can help your business and website?
Is Your Website Lifespan Coming to Its End?
A business’s website is their most valuable marketing asset. It holds the foundation of who you are and what you do. Not to mention, your website is a customer’s primary point of information and contact with your brand. However, the unavoidable fact is all websites eventually become old and outdated – as with most things. With an outdated site comes a decrease in ranking, search traffic, and conversion rates. The exponential surge in technological growth has created a constant increase in users’ expectations. In fact, a website lifespan is noted to be only 2 years and 7 months. With such a quick turnaround time, your site is most likely in need of a little rejuvenation. To get that youthful glow back into you company’s online presence, dust off the cobwebs and follow these tips.
How IGTV Can Help Leverage Your Brand
Imagine having one place to view all of your visual and multi-media. You could see snapshots into the daily lives of influencers, celebrities, or even your friends. You could watch them live-stream and answer your questions in real-time. Imagine also being able to go onto users’ channels and watch longer, more in-depth videos that they have uploaded. Wouldn’t it be convenient if there were one platform for all of that? Well, now there is.
Meta Tag SEO: Here’s How To Optimize Each Element With A Keyword Phrase
After doing keyword phrase research and choosing a term or topic of interest, use it in the web page tags that are available for maximum optimization. Here are the meta tag elements of every web page or blog post that benefit from consistent search engine optimization application.
Why One Social Media Platform for Marketing Is Not Enough
Social media is what makes the world go round. Well, it makes the marketing world go round. Why? Because it drives targeted traffic, it can help boost your site’s SEO, it’ll help you build a relationship with your audience, and it can find potential customers who didn’t know about your brand before. However, having one social media platform for marketing is not enough. Your customers, or followers, most likely have more than one social media platform themselves. If they follow you on Facebook, they’ll want to follow you on Instagram as well. Not to mention, each platform allows you to market in different ways. Here are the pros of each suggested social media platform.
Recycled Content Helps You Stay Ahead of the Game
Content rich in knowledge and relevancy will set you apart from the competition and drive users to your site. However, in order to keep up with the personalized demands of digital users, frequent content publishing is key. So how do you keep up with the fast-paced atmosphere of digital information without overloading your audience with a high volume of material? Recycle content.
New Feature Allows Reoccurring Facebook Donations
Facebook has been making it easy to raise money right from your social page, while also engaging and inspiring others to donate on your behalf. As of recently, Facebook has reportedly been testing a new feature that would grant users the ability to give reoccurring donations.
Marketing Techniques That Go Beyond Website Design
Investing in your brand extends far beyond the website design phase. A new, sleek website will prove completely useless if your company isn’t paying mind to the importance of retaining clients through consumer engagement. Digital marketing is a complex array of tactful practices designed to reach targeted consumers. Once your website is created, your work is far from over. Don’t miss out on these powerful marketing techniques to up your brand’s digital presence.
The Science Behind Scheduling: Social Media Strategy
Social media management refers to the process of managing your online interaction across all social media platforms. In order to stay relevant and visible in the ever-growing world of social media, it’s important to have engaging content that draws your readers in. Yet, an equally as vital aspect to your social media strategy is creating scheduled posts for that content. As a company, you want to ensure you’re delivering content to your consumers at the time they’re most likely to see it. While implementing a structured social media strategy may begin as a daunting feat, there are immense overall benefits that your company’s presence will gain.
Design Differences: CMYK vs. RGB
A general rule of thumb for all designers is to use the RGB color spectrum for digital use and work in CMYK for all print purposes. Although this difference may seem simple, it is very important that designers do not mix up these spectrums. Using the wrong color mode could produce sub-par outcomes.
A Human Connection: Narrate Your Brand with Data Storytelling
In positioning a brand, companies strive to communicate the most genuine and relevant insight into the success of their services. Consumers yearn to see those valuable links a brand creates between its efforts and ultimate goals. The proof is in the numbers, but sometimes those numbers can drown out the messages marketers are trying to convey. Thus, strong data storytelling provides a backbone to properly differentiating a brand against the competition.
Kraus Marketing Shows Constant Success at the 2018 Jersey Awards
Kraus Marketing was honored to attend NJ Ad Club’s 50th Annual Jersey Awards in Cedar Grove, New Jersey on the night of June 6th. To celebrate the golden anniversary of the prestigious award ceremony, there was an incredible assortment of media awards presented to top communication platforms throughout the state of New Jersey. Kraus Marketing, who was in attendance for the third year in a row, took away ten awards at the end of the night, three of which granted first place and two for second place.
Become a YouTube Star: Tips for Crafting a Powerful YouTube Ad
Despite television consumption standing at an all-time low, video content is still gaining popularity – it has just shifted form. YouTube has been dominating the video-sharing platform since its birth in 2005. Today, 73% of American adults are frequenting YouTube. Within just the 18-24-year-old age group, that number rises to a staggering 94%. Given such high statistics, there’s no reason advertisers shouldn’t be taking advantage of this platform. Integrating a YouTube ad into your portfolio will provide a new, dynamic means of advertising while reaching your target market across all age ranges. When rendering your next video advertisement, keep these key tips in mind.
Branding to the Future: How to Target Generation Z
Generation Z, or “iGeneration,” is our future. They are the first generation to grow up with smartphones, apps, and new technology that wasn’t even a thought for Millennials or other previous generations growing up. Your business already knows how to target Millennials, but what many companies don’t know, is that their branding must be continually monitored to keep up with Generation Z and beyond.
Using Emotions in B2B Marketing to Enhance Customer Engagement
We get it- B2B marketing may not seem like the place to get all emotional with your audience. But, the truth is, you couldn’t be any more wrong. Just because the message you are trying to convey or the conversions you are trying to reach aren’t as touching as buying an engagement ring or planning a relaxing vacation, doesn’t mean emotion is eliminated from the equation. Emotionally targeted marketing can actually enhance customer engagement in B2B scenarios, just like in B2C marketing.
Tips for Using a Gradient in Your Web Design
You loved them in the 90’s, and now they’re knocking on your door begging you to take them back. That’s right—gradients are trending again in web design. But this time, they focus…
Why Join the SEO and Content Marketing Job Market?
If you’re looking for a career that’s exciting, fast-paced, and flexible, then consider your job search over. Content marketing and SEO jobs are on the rise, and they don’t seem to be stopping any time soon. The world of digital marketing is continuously expanding, and so is the job market. Below are three reasons to enter into the content marketing and SEO fields.
Brand Marketing Strategy: Staying True to Your Brand While Branching Out
The balance between branding and adapting to the changing market is something that stumps many businesses. How can I stay true to my brand if I do X, Y, and Z? How can my brand stay relevant if we don’t do X, Y, and Z? Brands face challenges everyday, but having a good foundation from which to build will help with your brand marketing strategy and navigation, no matter the circumstances. Brands can build that foundation by establishing relationships and utilizing various platforms to connect with their audience. Below are our top three tips for staying true to your brand while keeping up with the demands of today’s market.
Digital Marketing Agency Discusses Walmart.com’s New Look and Its Effects on E-Commerce
Wal-Mart is stepping up when it comes to an enjoyable e-commerce experience. A newly launched website redesign gave the company a new look, bringing more personal touches to such a massive brand.…
Above vs. Below the Fold: Which Ad Placement Will Earn More Conversions?
It’s a debate many don’t even know exists: should ads be placed above or below the fold? What seems like a no brainer—many would assume above the fold, considering newspapers made that the gold medal of ad placements—actually requires significant consideration in the digital marketing world. Now that your world is turned upside down, it’s time to explore the ad placement debate and determine the best practice for your business.
Tackling Facebook Promotion for Local Businesses
We know—running a local business leaves little time for adding anything onto your plate. But look at it this way: investing your time in Facebook promotion for your local business will help keep your business busy. Not sure where to start? Below are our top five tips for using Facebook to promote your local business.
Two of Kraus Marketing’s Finest Recognized as Jersey’s Best Professionals Under 40
Two Kraus Marketing employees were acknowledged for their inspirational efforts and dedication to their careers at the NJ Ad Club’s 2018 Jersey’s Best Marketing & Communications Professionals Under 40 ceremony. Bohdana Komichak (Junior Art Director) and Angie Paul (Social Media Manager) were nominated by the Founder and CEO of Kraus Marketing, Nick Kraus.
How to Control When Google Analytics Deletes Your Data
May 25th is much more than the Friday of Memorial Day weekend this year—it’s the day the GDPR, or the EU’s General Data Protection Regulation, takes effect. It’s also the day that Google Analytics is implementing their new data retention controls. Below is what you need to know to stay up to date and protect your data.
#HashtagHelp Part Two: How Do I Make A Hashtag?
Part Two of our #Help series dives into the logistics of hashtag creation, offering four tips to create the best hashtag for your campaign/event. Catch up on “What is a hashtag?” by reading Part One here. #FYI: Below we answer some common hashtag questions from a social media marketing standpoint, which means the advice could vary if you were approaching hashtag use from a personal standpoint.
#HashtagHelp Part One: What Are Hashtags?
Yes, hashtags have given a whole new meaning to that four-line symbol formerly known only as the pound symbol. This rebranding of an everyday button on phones has sparked one of the biggest components of any social media campaign. But what is it? Why is it used for companies like Coca-Cola but also your cousin’s wedding? How do I use them, and should I even bother?
What the Google My Business Update Means for Your Business
Google is the bridge that connects customers to your website. The search engine has run countless searches and even owns YouTube. One has a hard time imagining a Google-less world. So how can businesses utilize Google to their advantage? Other than paying for Adwords to boost your SEO, businesses large and small can take advantage of Google’s free Google My Business feature. Google My Business recently expanded its update to allow even more users access to its new interface. Kraus Marketing has the breakdown for you below:
Reduce, Reuse, Recycle: What Sustainable Packaging Means for Your Brand
With Earth Day approaching, being environmentally friendly seems to be at the forefront of everyone’s minds. Between a push to eradicate plastic straws and changing consumers’ plastic bag habits, one cannot help but reflect on how their brand measures up in today’s increasingly environmentally conscious world. Sure, you’ve switched to emailed receipts and the office uses energy efficient light bulbs, but when was the last time you took a good look at your packaging? Package design is an important part of branding, and sustainable packaging will help the environment and help you gain favor with consumers. It’s a true win-win!
Spring into Web Design Trends
When was the last time you updated your website? An outdated website says far more about your organization than you realize, so it’s important to keep things fresh. What better time for a website update than spring?
OK Google, Let’s Shop: The Impact of Voice Search on Ecommerce
Gone are the days dreaming of having a butler and a maid at your bidding. Now you have an assistant in the form of a speaker compact enough to sit on your nightstand, kitchen counter, or whatever we’re calling the furniture in our living rooms now that “entertainment center” is pretty obsolete. While the digital assistant cannot clean for us (we’re not giving up hope), it can shop for us. This is valuable information for any digital marketer; the world of ecommerce is changing right before our eyes.
How Much Do You Know About Nofollow Links?
Just when you thought you might be grasping the complex world of SEO, something else gets thrown your way. So here we are, throwing that something new your way! But we promise you’ll thank us down the road when someone asks you to create a nofollow link on your website. So what is a nofollow link, you ask?
How to Avoid Deactivation of Your Google AdWords Account
Three Tips to Save Your AdWords Account from Google’s New Deactivation Policy In recent Google AdWords News, the search engine giant announced on Twitter that it is deactivating AdWords accounts not used…
Is the World Unfriending Facebook with the News of Cambridge Analytica?
According to Brandwatch, Facebook has amassed so many photos that it “equates to 350 million photos [uploaded] per day.” Users engage with the platform so much that “4 million likes [are generated] every minute.” All of that is about to change. Facebook is fighting for its life, all because it didn’t fight for its users’ rights.
Animation in Website Design is Trending: What Should I Know?
While animated cursors seemed to have stayed behind with butterfly clips and fear about Y2K, animation itself is alive and well in the world of web design. A top trend for 2018 websites, animation comes in various forms, including constant motion or hover animations (the kind you have to hover your cursor over to see movement).
Learn how to use animation the right way in your website design with these top five tips.
6 Tips for Using Social Media in the Real Estate Industry
Social media is necessary for today’s agents; there’s only so much real estate websites can do. That being said, it’s vital that you know how to best use social media to your advantage, including knowing how to adapt your content from one social network to another.
Below are our top six social media tips for real estate agents.
What Google Image Search Changes Mean for Ecommerce
Turns out, Google Images is used for more than looking up your favorite meme or searching for that dog picture you saw one time and just need to see again. Google Images is extremely important to ecommerce, to the point where Google is now making adjustments to better serve the industry.
Below is the need-to-know about Google Images’ updates and what you can do to optimize your business’ visual content.
Amazon’s Alexa Is Changing the Search Engine Optimization Game
SEO- It’s the inescapable service swarming the world of digital marketing for anyone looking to keep their online presence visible in the eyes of search engines. There are consistently new ways to increase your SEO results, one of the latest being Amazon. Amazon’s Alexa, the company’s voice-powered digital assistant, is now changing the way consumers find products by having them say out loud what it is they are looking for. Forget the good old keyboard search and simply ask Alexa to find you that new home stereo system or the best shampoo for blonde hair. You can even use the app for Amazon’s Alexa when on the go.
Is the Latest Social Media Craze Trying to Be the New Instagram?
According to Vero’s Manifesto, “The greatest social network is the one that already exists between people. Vero’s mission is to make it available online.” Despite debuting in 2015, Vero only recently became super popular. Thanks to millions of recent downloads, could it possibly be one of the top social media sites? Stay up-to-date with Kraus Marketing’s breakdown of the app below.
5 Tips for Improving Content Marketing for SEO
Digital Marketing Agency Discusses Content and SEO Marketing to Improve Your Website Ranking Search Engine Optimization, or SEO, can sound like an unusable, highly-technical tool to those new to web content. The…
Social Media Marketing Agency Discusses Downfall of Twitter for Mac App
Whether you use Twitter for personal or business reasons, you may be shocked to learn about its latest update. Twitter announced mid-February that it took Twitter for Mac off of the Mac store and that in thirty days the app would “no longer be supported”. What does this mean for the world of social media marketing? Read on to find out.
New Logo, Who Dis? – How to Design a New Logo for Your Business
There’s something about golden arches that will stand the test of time— the same applies to a piece of fruit missing a bite. Without naming these companies, you know exactly who we’re talking about. That’s because they’ve chosen logos that, even with updates over time, are fantastic representations of their brand and almost synonymous with their company’s name. Designing a logo, or even a logo update, is a tricky task to complete—you want to ensure your customers know who you are while also keeping up with the times. Say goodbye to outdated branding with these five tips for spring-cleaning your logo that’ll have you saying “New Logo, who dis?”
5 Top Tips for Sticking That Landing-Page
Gymnastics mostly consists of incredible feats of athleticism leaving the audience wondering how any of those tricks are humanly possible, but all those tumbles and flips boil down to the final moment where the gymnast is expected to stick the landing.
The same goes for your website—you put so much time and effort into promotion and ads, but it’s when your audience gets to your website that you need to stick the landing page. Conversions are imperative to the success of a campaign, so follow these top five tips to really make your website landing page stand out.
Did Snapchat Rekindle its Relationship with Influencers?
In a move that brings the platform into the modern era, Snapchat has a new update that provides audience insights for those who have Official Stories and for those who have a large audience. If this sounds familiar, it’s because many platforms already provide audience insights for creator’s posts. At least Snapchat is fashionably late to the insights party, offering lifestyle insights that could bring Instagram users back to the platform.
So what is this new update, and why does it matter to you as a creator?
How to Make the Most of Your Marketing During the 2018 Winter Olympics
How to Make the Most of Your Marketing During the 2018 Winter Olympics The Winter Olympics are an exciting time for athletes and spectators alike. Rooting for favorite athletes and countries, cheering…
Photography That Matters: Why You Should Use Custom Photography for Your Website
It’s oh-so-tempting to peruse Getty images for the perfect shot for your new website—or worse, Google “Free Stock Photos” and await your site’s fate. Images are expensive, yet so is a failed campaign. Stock photos may be ideal for a few aspects of your company’s marketing efforts, but step away from the stock photo search for one minute and read our case for custom photography for your website.
8 eBook Tips for Lead Generation
eBooks provide the platform for going deeper than your blogs have ever gone or briefly skimming the most important points in a longer piece, for creating a comprehensive outline of a topic you know better than anyone in the industry. This is the new lead generation—not flashy ads and hard pitches, but letting your expertise bring your audience to you.
The Automation Moment We’ve All Been Waiting For
What could be better than winning the lottery and getting free pizza for a year? Ok, maybe that was gong a little too far, but this news is still super exciting: Instagram now allows for post scheduling. Digital marketers rejoice! Not sure what that means? Allow me to explain.
Is a Digital Marketing Agency for Your Google AdWords Really Necessary?
You’ve built your business from the ground up-you know every nook and cranny, every word of the vision and mission statements, and you have your goals clearly thought up in that entrepreneurial-savvy brain of yours. Who better to run your Google AdWords account than you-the person who knows your business best? But then again, do you really know much about Google advertising and have the time to utilize AdWords to its fullest?
A Social Media Marketer’s Beginner Guide to API
As engagement season is coming to a close, your Insta feed is probably flooded with wedding hashtags. You’ve probably seen a prime example of how API works from your friend’s “I said yes to the dress at [insert bridal shop]!” post. With so many designers and dresses out there, how did she pick one? It went something like this: The bride walked into the store and met a consultant…
10 Tips for Gaining Instagram Followers
Buzzwords like “hashtags” and “branding” can be overwhelming if you’re new to Instagram, and tips such as “consistent posting” and “audience interaction” seem unattainable to busy business owners. As a digital marketing agency with extensive experience in social media, we have compiled a concise yet comprehensive list of the top ten tips to learn how to get followers on Instagram.
The HalloThanksMas Social Media Update Roundup
A lot has happened in the last couple months—the HalloThanksMas season has come and gone, and it brought about many changes in the social media platforms you use to share pics of your holiday haul and of course market your company. Having a hard time keeping up as you strive to maintain your resolutions and keep your marketing fresh? Kraus Marketing has compiled the need-to-know list of social media updates.
6 New Ways to Drive Traffic
If you build a website and no traffic is going to it, did you build a website at all? Simply having a website for the sake of having one is no longer enough. More online marketing strategies revolve around building traffic to your site. And yet, coming up with new ideas to drive traffic to your site can be extremely challenging. Generating more traffic to your site is a crucial part of growing your business. That’s why we’ve put together a list of six new ways to drive traffic to your brand.
Ten Tips for Your Video Marketing Strategy
The video medium is essential to modern marketing. With the ability to convey important information in a visually-appealing way, videos are a great tool for reaching out and grabbing your audience. Jumping into video content may seem daunting, but with these ten tips you’ll be sure to start off on the right track.
Google Major Algorithm Update Guide
Google rolls out a new algorithm update several hundred times a year. This may seem dramatic (because it is), but there’s no questioning that Google has earned its reputation among SEO kings for continuously rolling out updates. Most of these updates are minor, but occasionally, Google will drop a bombshell of an algorithm that shakes the SERP and SEO strategists straight down to their core. All of this may seem intimidating, but we’re here to break it down for you piece-by-piece, algorithm-by-algorithm, and animal-by-animal.
Taking the Lead in Lead Generation
Lead Generation is a hot topic, and rightly so— you want to work hard to generate plenty of traffic and therefore creating sales leads. But it’s important to work smarter, not harder, to ensure the customers you attract will be the customers you need. As a digital marketing agency, we have provided you with the following tips help you tailor your lead generation to your company’s desired outcomes.
Five SEO Tools to Optimize Your 2018 Digital Marketing
Now that the confetti has settled and resolutions are in full swing, it’s time to welcome the new year in the workplace. Avoid SEO that is so 2017 with these five tools to dominate your market in 2018.
Google’s Integration of Third Party Reviews
Online reviews are an indispensable tool for any business. Not only can reviews provide a means for customers to evaluate your business, but they can also open doors to improve on your SEO status. While established review platforms such as Yelp and TripAdvisor have been in the mix for quite some time, we are now seeing Google reviews make its way to the front of the pack. When these various review sources all come together under one umbrella, something remarkable is created. Join us as we analyze Google’s implementation of third-party review sources under their Knowledge Graph cards and what this may imply for your business.
Digital Marketing Agency Discusses 5 Things You Can Do to Improve Business in 2018
‘Tis the season for impractical New Year’s resolutions that we’ve set for ourselves after one too many glasses of that bubbly. That is not to say that resolutions don’t have a proper place. This is especially true in the ever-changing world of digital marketing where it has become increasingly important to set forward-thinking goals to stay ahead of the curve. By setting goals today, you can reap the rewards tomorrow. With some careful thought and consideration, marketers can set realistic goals that are sure to give them a leg-up as we head into 2018 with our heads high and our marketing strategies hopeful.
Web Design Agency Tackles the New Google Mobile-first Indexing
It’s been some time since Gary Illyes first hinted at mobile-first indexing at Pubcon. Since then, marketers and SEO professionals alike have been theorizing and discussing what this may or may not mean to their web content. Google has since been experimenting with mobile-first indexing and is begging to roll out these changes in small batches. This not only gives Google the time they need to gather results and tweak the process but also gives a lot web developers the time they need to prep their site for the mobile user experience.
5 Reasons to Outsource to an SEO Specialist
Although it may be tempting to hire a full-time SEO specialist on your team, it’s best to first consider the benefits your company will see when deciding to outsource. Having someone in-house may seem convenient, but over time you may find it to be a high price tag for lesser results. This can be a huge decision for your business, so as a digital marketing agency, we’re here with a few tips to help you make your decision.
How Link Location Impacts SEO
If you’ve spent any amount of time in the SEO world, there’s a good chance you know a thing or two about the importance of links. If this sounds completely foreign to you, that’s alright; it’s why we’re writing this blog after all. A strong linking structure can have a tremendous impact on SEO. That’s not to say that tossing links of a page just for the sake of having them is an effective strategy. There needs to be rhyme or reason to your link building criteria. Different links in different locations are weighted differently, and this plays in integral in how well your page ranks.
Branding Agency Highlights 2017’s Biggest Brand Failures
As a branding agency, we have seen our fair share of branding failures. Sometimes things just don’t go as planned and companies pay the reputational price. Below are a few memorable examples of major corporations that dropped the ball in 2017.
Branding Agency Discusses Pantone’s Color of the Year 2018
As 2017 comes to a close, designers everywhere are talking about one thing: Pantone’s official color of the year 2018. In case you haven’t heard, the chosen color has been deemed Ultra…
Six Steps to Increase Your SEO Success with Bing
Think you’re SEO-savvy? You may be ignoring 36% of your market. Overlooking other search engines, such as Bing, may save time but doesn’t allow your website to reach its full potential. Google SEO, while important, has different criteria than that of Bing. Yes, people use Bing. And yes, it’s important for your organization to stay on top of your SEO on all fronts. Here are six steps you can take to improve your Bing SEO and get the most out of your website.
Internet Update: Is It the End of Net Neutrality?
Net neutrality- if you haven’t heard of it yet, now is the time to catch up! There is a high chance that the rules of the Internet and its providers are about to change, and it’s not necessarily a good thing. The Federal Communication Commission (FCC) will soon take a vote to put an end to its existing net neutrality rules, which reverses the Title II classification of Internet providers. What does this all mean? As a digital marketing agency, we want to be fully up to date with anything Internet related, so let’s take a look.
Our Favorite Local Charities for This Giving Tuesday
Our Favorite Local Charities for #GivingTuesday The holidays are a time of giving where small acts of kindness can go a long way. This charitable season is kicking off in a big…
The Best Filters to Use for Your Holiday Festivities
The holidays and winter festivities are right around the corner, which means you’ll be taking dozens of photos in search of the perfect one that will gain you the most likes on social media. Whether it’s an Instagram photo or a Snapchat, there are several filters you can use to enhance the quality and ensure you get the most likes and views on each social platform.
For Instagram, it’s all about the filter. By carefully selecting one, you can automatically make an image appear to be in the holiday spirit. Here are the best filters to use for every winter event.
What Can Your Competitors Teach You About Branding?
What Can Your Competitors Teach You About Branding? Although the branding for your company should be unique and individualized, there is a lot you can learn from competitors in your industry if…
Popular Digital Marketing Strategies for Black Friday 2017
Popular Digital Marketing Strategies for Black Friday 2017 It’s that time of year again- 2017 begins its holiday season and with that comes the legendary Black Friday. With Black Friday 2016’s sales…
Social Media Marketing Agency Shares Potential Impact of Twitter’s Character Count Increase
Social Media Marketing Agency Shares Potential Impact of Twitter’s Character Count Increase You all know the social media platform Twitter and its infamous 140-character count tweets that sometimes make finding the perfect…
Timeless Marketing: Macy’s Thanksgiving Day Parade
Timeless Marketing: Macy’s Thanksgiving Day Parade Thanksgiving Day means two things: turkey and the timeless Macy’s Annual Thanksgiving Day Parade. The phenomenon started in 1924 as a Christmas themed parade with animals…
Web Design Agency Discusses Conversion Inhibitors on Your Website
Web Design Agency Discusses Conversion Inhibitors on Your Website Getting potential customers to convert to sales takes more than a running website. There are many influences that go into a website that…
How to Find and Engage Your Brand’s Target Audience
How to Find and Engage Your Brand’s Target Audience Do you know your target audience as well as you know your brand? Who are they? How do they think? What are their…
Branding 101: The Marketing Power of a Logo Evolution
Branding 101: The Marketing Power of a Logo Evolution If you’re looking for a way to update your company without a complete rebrand, a simple logo renovation may just be the way…
Benefits of a Restaurant Having a #foodstagram
Benefits of a Restaurant Having a #foodstagram Don’t let the name intimidate you; a foodstagram is just what it sounds like: an Instagram page devoted to food. That means all content posted…
5 Digital Marketing Mistakes Killing Your Brand
5 Digital Marketing Mistakes Killing Your Brand The digital marketing industry is an ever-changing, monolithic entity. Making your brand stand out from the rest is the key to survival. The best way…
6 Common SEO Terms You Should Know
If you are just now getting your foot in the door of the SEO world, chances are there’s a lot of jargon going around that may seem foreign to you. Right off the bat, you may be asking yourself “well what is SEO?”.
Maintaining a Strong Client-Agency Relationship
You’ve made the decision to work with a marketing agency, and as a paying client, you want to take full advantage of what they can do for your business. It may seem…
3 Social Media Trends Essential to Your Marketing Strategy
3 Social Media Trends Essential to Your Marketing Strategy If you’re developing a marketing strategy, breaking into social media is a must. The question then becomes; what is the best way to…
Web Design Company Discusses Impacts of Google Chrome SSL Update
Web Design Company Discusses Impacts of Google Chrome SSL Update Back in August 2014, Google made its desire to influence all website owners to move from HTTP to HTTPS very clear. Historically…
Tips for Efficiently Working with Your Web Designers
Tips for Efficiently Working with Your Web Designers Designing a website for your company is no easy task. It may be an easy decision to have one made, but that’s where the…
5 Popular Website Design Trends Headed for 2018
5 Popular Website Design Trends Headed for 2018 When the new year approaches, there comes an urge to revamp the things around you, including your company’s website. A popular question amongst businesses…
SEO v. PPC: Choosing Which is Right for You
SEO v. PPC: Choosing Which is Right for You As a digital marketing agency, we are often asked what is better: Search Engine Optimization (SEO) or Pay-Per-Click (PPC). It is a debate…
New Social Media Marketing Package for Restaurateurs!
NEW SOCIAL MEDIA MARKETING PACKAGE FOR RESTAURATEURS! As a digital marketing agency, we understand that social media promotion for restaurants differs greatly from that of some other industries. This is where the…
3 Reasons to Invest in a Mobile Friendly Website
3 Reasons to Invest in a Mobile Friendly Website Coming across an individual who does not own a smartphone is an extremely rare occurrence. There’s an impressive number of smartphones floating around…
Facebook Disables Education, Employment, Field of Study, and Job Title
Facebook Disables Education, Employment, Field of Study, and Job Title Facebook’s user data has become an invaluable resource for ad targeting campaigns. The problem with ad targeting based on user-generated information, is…
Steer Clear of These 3 Common SEO Myths
Steer Clear of These 3 Common SEO Myths Search engine optimization (SEO) is the driving force behind proper digital marketing. What used to be a foreign language, is now something that marketers…
5 Signs You Should Look to Hiring a Digital Marketing Agency
5 Signs You Should Look to Hiring a Digital Marketing Agency Hiring a digital marketing agency is a big decision. Putting your reputation on the line never gets any easier. This can…
5 Key Components Your Website May Be Missing
5 Key Components Your Website May Be Missing As a web design agency, we’ve seen our fair share of superb websites. There is no go to cookie cutter formula for composing a…
Social Media Update: September 2017
We’re nearing the latter half of 2017, and the rapidly changing world of social media is growing at an alarming pace. It can be difficult to keep up with new trends and…
Pardot: A Better Way to Run Your Marketing Campaigns
Pardot: A Better Way to Run Your Marketing Campaigns As a marketing agency in the digital age, there is a constant need to not only keep up with the latest advancements in…
Hurricane Harvey Relief: Legitimate Ways to Help From the Tristate Area
Hurricane Harvey Relief: Legitimate Ways to Help From the Tristate Area With news of Hurricane Harvey dominating most major media outlets nationwide, it’s difficult not be overwhelmed by the recent disaster, especially…
Kraus Marketing Earns Position on Inc. 5000 2017 List
Digital Marketing Agency Earns Position on Inc. 5000 2017 List After years of continual growth and client success stories, Kraus Marketing has proudly landed a spot on the Inc. 5000 2017 list.…
Kraus Marketing Announces New Social Media/Blog Content Package
Kraus Marketing Announces New Social Media/Blog Content Package Social media seems easy, doesn’t it? All you have to do is write a post on Facebook or Twitter, and the business will come…
Selecting the Right Font for Your Brand
Selecting the Right Font for Your Brand The font you choose to represent your company will act as a visual communication to consumers, so make sure to choose wisely! Just like your…
Shark Week’s Mega(lodon) Marketing Strategy
Shark Week’s Mega(lodon) Marketing Strategy Shark Week. It’s a summer phenomenon that seems impossible to avoid. Social media went crazy over the promos and the fact that Michael Phelps planned to race…
6 Tips for Choosing Your Law Firm’s Digital Marketing Agency
6 tips for choosing your law firm’s digital marketing agency Choosing a digital marketing agency can be a confusing process. A lot of marketing agencies may seem like they offer the same…
Top 5 Real Estate Agent Marketing Myths Debunked
Just because you read something on the internet, or hear it from a colleague, doesn’t mean it is true. After years of working with realtors on a daily basis, we’ve heard it…
Top 5 MSP Marketing Tips
Top 5 MSP Marketing Tips Make your marketing about yourself Unlike a VAR (Value Added Reseller), who focuses their marketing around their line of vendor products, it’s critical for MSP’s (Management Service…
Common Visual Branding Mistakes in Your Advertising Campaign | NJ, NY
Common Visual Branding Mistakes in Your Advertising Campaign Remember that the visual branding aspect of your advertising campaign plays a major role in how an audience perceives your brand as a whole,…
Web Design Agency Talks the Pros of Making Your Static Website Dynamic | NJ, NY
Web Design Agency Talks the Pros of Making Your Static Website Dynamic So, before we dive into details about why you should make your website dynamic, you may be wondering if you…
Kraus Marketing Tops Own Record at The Jersey Awards | NJ, NY
Kraus Marketing Takes Home Five First-Place Awards at The Jersey Awards Kraus Marketing recently attended the 49th Annual Jersey Awards in Cedar Grove, New Jersey on Wednesday, June 7th. The Jersey Awards…
Social Media Marketing Agency Shares Tips for Growing Social Media
According to a study conducted by Pew Research Center, 79% of Internet users are on Facebook. If you are not on social media, it is definitely time to jump on the bandwagon…
Social Media Update: May 26, 2017
There is quite a lot going on in the social media world right now, as platforms continue to compete against one another and the ever-changing web. Some of these awesome new features…
Magento Website Development Tips
Are you a brick-and-mortar store looking to sell retail products online? Magento, an ecommerce web development platform, is the best solution to increase online sales and maximize gross margins online. It is…
Accounting Firm Brand Tips
What do you think the public perception of your accounting firm is? It shouldn’t come as too much of a surprise that the two things people commonly think about accounting firms are…
PPC Company Shares AdWords Tips
Have you been trying and struggling to fully optimize a low-conversion-volume account in AdWords? As a PPC company, we specialize in crafting successful campaigns for our clients. We thought it would be…
Logo Design Update: Portland Trail Blazers
After an upsetting loss to the Golden State Warriors in the Western Conference quarterfinals, the Portland Trail Blazers have decided to unveil a fresh, new look for the coming year. The purpose…
SEO Company Shares Importance of UX to SEO Efforts
When writing and organizing content for your website, what do you think about first: search engine optimization or user experience? What if, we tell you that you don’t have to think about…
Social Media Marketing Tips
As a digital marketing agency specializing in social media, we have frequently been asked best practice tips for social media marketing. Today, we want to share our tips for advertising on Facebook…
Weekly Social Media Update: May 5th, 2017
Here is what’s new in the social media world this week: Snapchat: Snapchat has announced that it is releasing a self-service ad-buying system. It will be called Snapchat Ad Manager and will…
Law Firm Branding Tips
As a law firm, you most likely want to be portrayed as professional, educated, and experienced. However, is your current branding reflecting this? Law firm branding needs to go beyond the logo.…
Influencer Marketing Guide
A few weeks ago, we covered the benefits of influencer marketing for your company. We have seen numerous brands utilize influencers to market their products and noticed that it is a growing…
Weekly Social Media Update: Friday, April 28, 2017
It is time for another social media update! Surprisingly, Facebook does not have the most updates this week. Here’s what’s new in the social media world: Instagram: In less than a year,…
Web Design Company Shares Web Design Trends 2017
Each year, web design trends change and modernize. What looked great one to two years ago, may quickly become outdated with new trends. If you are looking to redesign your website, you…
Weekly Social Media Recap: April 21, 2017
It’s Friday, which means it is time for another social media recap! This week, Instagram and Facebook have experienced the most changes. This is not too surprising, as Facebook just had its…
PPC Company Discuses Google Grants for Nonprofit Organizations
Did you know that eligible nonprofit organizations can receive $10,000 of in-kind advertising every month from Google AdWords? The donation is part of Google Grants and it is designed to help nonprofit…
Retail Marketing Agency Shares Branding Tips
Did you know that 79% of United States shoppers do so online? It is becoming increasingly important to create a consistent brand to unify your social and online platforms with brick-and-mortar stores.…
Weekly Social Media Update: April 14th, 2017
There have been a lot of changes in the social media world this past week. Facebook: Facebook Messenger is continuing to grow. This past July, the tool reached 1 billion users. This…
Magento Web Design & SEO Tips
As a web design company and SEO agency, we have frequently been asked our thoughts on different web platforms. We have experience using a variety of systems, including WordPress and Magento. For…
SEO Company Provides SEO Content Strategy
Crafting SEO content for your company requires knowledge, strategy, and skills. Luckily, you have stumbled across this article. However, it was not really luck that brought you to this blog post, it…
Weekly Social Media Update: April 7, 2017
There have been a lot of changes in the social media world this past week. Twitter Yesterday, Twitter filed a law suit against the United States government. The reason behind the law…
Digital Marketing Agency Analyzes the Impact of Fake News
Fake news. The one term you have most likely heard over the past six months. This past December, we reported how search engines and social media platforms are dealing with fake news…
Weekly Social Media Update: March 31st, 2017
Today officially marks the last day of the first quarter of 2017. Quite a lot happened in the social media world during the first quarter. The following social media networks pulled in…
Social Media Agency Reveals Facebook Trend
How many times do you find yourself aimlessly scrolling on social media in one day? Chances are, you have not added up the minutes spent on Facebook, Twitter, Instagram, Pinterest, YouTube, etc.…
Weekly Social Media Update: March 24th, 2017
Happy Friday! Here is what’s new in the social media world this week: Facebook: Facebook is looking to use video ads to increase retail sales. The social network has recently launched Collection.…
Digital Marketing Agency Shares How to Avoid Brand Inconsistency
As a digital marketing agency that has recently undergone a rebranding and consistently works on branding projects, we understand the characteristics of a great brand. Sometimes, creating a great brand, might result…
Web Design Company Shares Web Design Terms
Here at Kraus Marketing, we are well versed in all things web design, sometimes we forget that our clients do not live and breathe websites the way we do. As a web…
Digital Marketing Agency Shares Digital Marketing Strategy
As the first quarter of 2017 wraps up, we thought it would be best to share some digital marketing strategies for the second quarter. As a digital marketing agency, we are well-versed…
Web Design Company Provides Web Design Tips
Websites have really evolved since the first web page was published over twenty-five years ago. From flashy, 3D graphics to a modern, clean design the Internet of the past is night and…
Weekly Social Media Update: March 17, 2017
Happy St. Patrick’s Day! Despite the snow storm this past week, the social media world has been buzzing with updates. Snapchat: Looking to check in on your bracket teams? Snapchat has partnered…
Digital Marketing Agency Shares Video Marketing Strategy
We pride ourselves on staying on top of trends that impact our clients, one of which is the rise of video content. Video is a great way to engage your target audience…
Retail Marketing Agency Provides Point of Sale Systems Checklist
As a retail marketing agency, we understand that our retail clients need great point of sale systems. While it is important to focus on actually driving in-store and online sales, it is…
Weekly Social Media Update: March 10, 2017
Here is what’s new in the social media world this week! Twitter: iPhone users will love this update, especially if they constantly get that pesky little pop up that says running out…
Email Marketing Tips
Do you want to receive a 3800% ROI? Email marketing is the key towards connecting with your audience at a low cost. However, despite your best efforts to write a killer subject…
Web Design Agency Provides Corporate Website Redesign Tips
Websites have come a long way since the first web page went live on August 6, 1991. From low-speed websites that were entirely text-based to high-speed, mobile-responsive homepages that feature videos, photos,…
Digital Marketing Agency Provides Brand Marketing Tips
Updating your branding from time to time is crucial for your growth strategy and to stay relevant with your target audience. If the messaging that your organization is using does not connect…
Branding Agency Discusses Popular Logos
In one day we are exposed to over 5,000 ad messages. Out of all the messages, there are a few logos that are so memorable that you do not need to see…
Weekly Social Media Update: March 3, 2017
This week’s social media update is in! YouTube After years of planning, YouTube has released its new service YouTube TV. The new offering is different from YouTube Red. The video sharing website…
Professional SEO Company Provides SEO Checklist
Search engine optimization (SEO) consists of multiple components, among which is technical SEO. Commonly referred to as makeup, technical SEO is the tactical elements incorporated on websites and the server to increase…
Kraus Marketing Agency Hiring Senior Designer
Kraus Marketing is looking for a Senior Designer to join our design team. You will have an opportunity to work across multiple brands and be part of a small team led by…
Social Media Agency Analyzes Live Video Marketing Trends
Live video is expected to be the next biggest social media hit in 2017. This should not come as too much of a surprise as Facebook has been pushing the feature on…
Weekly Social Media Update: February 24, 2017
The weekly social media report is in! Snapchat: Snapchat Spectacles are finally available online! After a few months of solely selling Spectacles in mysterious vending machines called Snapbots, Snap Inc., has released…
Influencer Marketing Benefits for Your Company
Over the past few years, an increasing number of brands have paired up with influencers to market their products. Collaborating with an influencer to showcase your brand works well because people connect…
Social Media Marketing Agency Discusses Facebook Algorithm News
Facebook is by far the largest social media network with over 1.79 billion active monthly users. The difficult thing about having such a large user base is the constant need to update…
Professional SEO Company Shares Local SEO Tips: What are Citations?
If you have been working on your SEO, you might have heard the term citation. What that means is a brand was mentioned specifically in an online platform. These are commonly found…
Brand Strategy Tips from a Branding Agency
Has the new year inspired you to take another look at your branding efforts? A lot of strategy, creativity, and analysis goes into creating a compelling brand. Here are a few of…
Weekly Social Media Update: February 17, 2017
This week’s social media update is in! Twitter: Twitter announced that its new Explore tab will feature livestreamed videos from Periscope. Twitter users will have the same capabilities as Periscope users when…
Digital Marketing Agency Hiring a Junior Copywriter!
Do you want to work in a fun, open environment with a great team of creative people? We are a growing digital marketing agency located in the heart of Morristown, NJ. We…
Web Design Company Shares Custom Website Design Tips for Your Target Audience
What is the main purpose of your website? Most likely, it is to attract your target audience and retain current clients. When thinking about redesigning your website, you need to think about…
How to Create Ad Extensions to Improve PPC as told by a Search Engine Marketing Agency
Did you know that adding ad extensions to your advertisement is proven to increase conversion rates? Ad extensions help your target audience move through your sales funnel. Here are a few tips…
Brand Protection Tips from a Branding Agency
You’ve most likely heard about fake news stories being promoted on social networks and search engines. Did you ever think about the consequences of advertising on fake news sites? Not only are…
Brand Development Tips Shared By a Branding Company
If you’ve owned a business for quite some time, you might have heard that you need a brand. Maybe you already have one. Is your brand on the right track to complement…
Weekly Social Media Update: February 10, 2017
It is amazing how quickly technology changes. If you are struggling to keep up with all of the updates, that is why we have created this weekly social media blog. Facebook Over…
Does Facebook Listen and Serve Ads Based on Your Conversations?
With the rise of social media platforms, search engine giants, and artificial intelligence voice bots, privacy concerns have come to the forefront of conversations. We are here to address your concerns and…
UX Design Tips from a Custom Website Design & Development Agency
Arguably, your website is the most important asset in your sales and marketing efforts. Do you often receive compliments or hear complaints about how difficult it is to navigate? While a redesign…
How to Build a Brand: History of Marketing
The 1960s ushered in the Mad Men era of marketing. It was a time where numerous branded products entered the market. As history repeats itself, we thought we would head back in…
Google Shopping Optimization
If you are a merchant that sells over 500 products, Google Shopping might be something you want to consider. As with any search engine marketing tool, the importance is ensuring that your…
Weekly Social Media Update: February 3rd, 2017
During the past week, there were quite a few social media updates. Here’s what’s new in the social media world. Facebook: Facebook announced its fourth-quarter and full-year statistics on Wednesday. Out of…
Rebranding Kraus Marketing
As the new year approached and we reevaluated our business goals for 2017, we decided to undergo a rebrand to match the quickly growing, industry-leading agency we have become. With this change…
Professional Web Development & Design Agency Notes Web Browser Market Share
It may not come as a surprise, but Google Chrome is the most popular web browser currently in use. According to multiple tracking sites, including W3Counter, Chrome has over 58% of usage…
Brand Strategy for Your Company
When it comes to creating a marketing plan, the first step any business should take is defining the brand. You’ll need to understand the business you are in, who your target audience…
Video SEO Tips from a Professional SEO Company
The power of video is huge – user behavior is moving towards consuming visual content over written text. In fact, Forrester revealed that one minute of video is equal to 1.8 million…
Mobile Website Design Tips from a Web Design & Development Company
Do you have a mobile friendly website? According to Hitwise, 58% of the total searches done in the United States are on mobile devices. It is becoming increasingly important to create websites…
Weekly Social Media Update: January 27, 2017
It’s Friday, which means it’s time for Kraus Marketing’s weekly social media update. Here’s what’s new in the social media world this week: Facebook Facebook is changing the news feed algorithm again.…
Creative Advertising Agency Pinpoints Digital Marketing Trends 2017
Digital marketing is constantly growing and evolving. More and more businesses are continuing to see the potential and benefit of utilizing digital marketing to promote their products and services. We’ve rounded up…
Web Design & Development Company Shares Best Website Design Tips
Many times when people undergo a redesign of their websites, they face numerous questions regarding the style, layout, and overall design. The best website design thinks about user experience first. Here are…
How to Improve Organic Search Results
Search engine optimization requires strategy, research, and proper white hat tactics to be successful. Something that is easily overlooked is the importance of engagement and click-through rates. We’ve created a list of…
Social Media Agency Shares How to Create an Instagram Theme
Over the past seven years, Instagram has garnered 600 million active monthly users, up from 500 million in June of 2016. 48.8% of brands are currently using Instagram, however that is expected…
Weekly Social Media Update: January 20, 2017
This week’s social media update is in! Facebook: As quickly as Facebook announced Facebook Live, it reportedly is deciding not to renew the video deals with publishers. Instead, the social network will…
SEO Strategy as told by a Certified SEO Agency
Everyone understands the importance of being indexed near the top in a search engine results query. It requires the proper white hat tactics and an efficient strategy. SEO has the potential to…
Best Practice Guide for Negative Reviews
Did you know that 88% of consumers read reviews of businesses? That is a large number of potential customers, clients, or patients to be reading reviews. At this point, everyone understands the…
Pantone Color of the Year 2017
2017 will be the year of greenery, according to Pantone. A tradition since 2000, Pantone has selected a color that is reflective of cultural and social trends. The company began selecting colors…
Digital Marketing Agency Explains Web Design’s Impact on SEO
Do you think that web design is an entirely separate component from your marketing efforts? If you answered yes, keep reading and we will convince you otherwise. Web design is a crucial…
Weekly Social Media Update: January 13, 2017
It’s the end of another week and time for Kraus Marketing’s weekly social media update. This week Facebook, Instagram, Snapchat, and Twitter have released updates and/or new insights about their platforms. Facebook:…
Digital Marketing Agency Shares 5 Brands That Are Utilizing Artificial Intelligence
Artificial Intelligence is upon us and it is predicted that more and more brands will be utilizing bots. AI has the potential to improve customer service and merchandising. Global revenue from AI…
Why Data Amplifiers Are Important as told by a Professional SEO Company
Data amplifiers help make sure that your location data is consistent across the web. This is especially important for businesses during consumers’ “near me” searches. If you operate under multiple locations, you’ll…
Package Design Importance from a Branding Agency
What differentiates your product from your competitors? One of the most important differentiating factors is the package design of your product. Is it visually appealing and attention grabbing? The package design for…
Updated Websites Are Important to Your Business’s Success
According to AdWeek, 81% of shoppers research a product and/or company before making a purchase decision. That is a large segment of potential buyers and your website has a huge impact on…
How to Brand Your Business for 2017 from a Digital Marketing Agency
The start of a new year causes many businesses to set resolutions for the new year. The team at Kraus kicked off 2017 by sharing our personal and business resolutions. Within the…
Kraus Marketing Social Media Update: January 6, 2017
Happy New Year! We are kicking 2017 off with a brand new website and social media update blog post. A lot has happened in the past few weeks in the social media…
Logo Design and Branding Agency Shares Branding Tips: Corporations
Some companies are lucky enough to create a logo that is recognizable without their name in the picture, Apple, Nike, and McDonalds are just a few examples. Any business owner wants to…
Branding 101: How to Develop Corporate Identity
Are you thinking about revamping your business’s brand? Before delving into the world of branding and corporate identity, you need to understand it. A brand is the differentiating factor between one company…
Content Marketing Strategy Tips from a Digital Marketing Agency
We understand that content is integral to any SEO strategy. We even have created a slide deck to present current and future clients showcasing the benefit of fresh, relevant content. However, content…
Weekly Social Media Update: December 9, 2016
Facebook seems to be the social platform with the largest amount of changes this week! Check out what’s new in the social media world. Facebook Facebook announced new dynamic ads that target…
How Search Engines and Social Media are Dealing with Fake News Stories: Part Two
Over the past few weeks, you have most likely heard or read about the allegations that Facebook and Google are sharing and promoting fake news stories. Most of us were left to…
How Search Engines and Social Media are Dealing with Fake News Stories: Part One
Allegations of search engines and social media publicizing and sharing fake news stories have run amuck the past few months. Living in a digital world enables us to have the world literally…
Best Digital Marketing Strategies for Your Company Shared by a Digital Marketing Agency
In the ever-changing world of digital marketing, there are a few key pillars, among them are SEO/PPC, social media, and content marketing. We are experienced in all aspects of digital marketing and…
The Future of SEO with Google Assistant, Home, and Amazon Echo
New devices such as Google Assistant, Home, and Amazon Echo are leading a few of us here at Kraus Marketing to wonder how this will affect SEO? If you are wondering the…
Social Media Weekly Update: December 2, 2016
Social media is constantly changing to keep up with current trends. We’re here to help you keep up with the news! Facebook Facebook understands that people are multi-faceted, they enjoy doing things…
Black Friday and Cyber Monday Results
Everyone is familiar with Black Friday; we’ve all heard the stories of people camping out on Thanksgiving night to get the best deals of the season. Recently, however, there has been a…
Professional SEO Company Reports Google Testing Visual Sitelinks
Google has been debating including visual sitelinks for years. In June of 2013, they released the beta for image extensions in AdWords. This update enabled advertisers to show relevant images with their…
Digital Marketing Agency Participates in Mannequin Challenge Fun!
Social media is more than a platform to share your company news, it can be a way to showcase your personality. From the Ice Bucket Challenge promoting ALS a few years ago…
Black Friday Marketing Trends
What do you think of when you hear the term Black Friday? Most of us think of great deals on holiday presents. However, the original purpose of the annual day of tremendous…
What are PWAs?
In the 1990s, the web experienced tremendous growth and an increase in popularity. However, screen time has shifted from the web to smartphone apps. Instead of using the web to connect with…
Social Media Weekly Update: November 18, 2016
It’s no surprise that social media is ever-changing, it can be hard at times to keep up with it. That’s what we’re here for, learn what’s new in social media this week:…
Digital Marketing Agency Explains How to Increase CTR Through Native Advertising
Native ads have increased in popularity, while traditional display and banner ads have become less effective. The reason being, overt sales tactics don’t fly with consumers. According to Google, the average click-through-rates…
SEO and Social Media Tips for the Holidays
The holiday season is quickly approaching. Each year, there are a multitude of opportunities for marketers to reach consumers. Find out the best practices for SEO and social media marketing campaigns for…
Social Media Weekly Roundup: November 11, 2016
Social media is constantly changing, platforms are competing against each other, and new features are being released almost weekly. Here’s what’s new in social media this week: Facebook It is now possible…
Digital Marketing Agency Explains Online Reviews are Important
88% of potential customers read online reviews of local businesses to determine if they are good. Not including an opportunity for people to review your business, or ignoring them, has the potential…
Social Media Agency Shares Pinterest Announces Changes
Pinterest, the social platform that enables users to share and save their ideas, announced some new updates that will be released shortly. Pinterest is working to grow its advertising platform, so it…
DDoS Attack on Dyn Servers Slows Internet to a Halt
East Coast DDoS Attack A Distributed Denial of Service (DDoS) attack on Dyn, a major Domain Name Server provider, has brought down many of the world’s most visited sites such as CNN,…
Social Media Agency Reports Tactics to Generate Leads on Social Media
Although social media became widely popular initially as a way to keep up with family and friends, it has now transformed into something else entirely. Have you ever thought that social media…
Digital Marketing Agency Hiring a Senior SEO Manager!
Do you want to work in a fun, open environment with a great team of creative people? We are a growing digital media company located in Morris County, NJ. We are looking…
Professional SEO Company Shares Google Analytics UI Update
Google has been working on improving Google Analytics over the past decade. This past month, the technology powerhouse released an update to the desktop user interface of Google Analytics. Below is what…
Digital Marketing Agency Predicts The Future of SEO
Similar to social media, search engine optimization has continued to evolve. Content, site optimization, keywords, and links are still the foundation of SEO. Four new aspects of SEO will build upon that…
Social Media Agency Shares Social Media Myths
Since social media’s popularity began years ago, it has continually evolved. This causes a few myths to be formed and we are here to debunk them today. Is social media free? While…
Social Media Agency Reports No More Social
A few years ago, many marketing agencies that grew in popularity because of the rise of social media stated that they no longer wanted to be identified as social practitioners solely. The…
Social Media Agency Reports Facebook Launches Marketplace
Watch out Craigslist, Facebook has launched Marketplace, which rivals some of your service offerings! This new feature integrates the social network into an e-Commerce shopping resource for users to buy and sell…
Social Media Agency Shares Snapchat Undergoes Rebranding
Snapchat recently rebranded its corporate name to Snap Inc. in the hopes of encompassing future endeavors and separating itself from just being a social media app. This isn’t the first name change…
Social Media Agency Reports Instagram Update: Comment Monitoring
A few weeks ago thousands of snake emoji from Taylor Swift’s Instagram post were removed leading people to believe that Instagram implemented a comment tracker. Their speculations were correct as Instagram recently…
Social Media for Everyone According to Social Media Agency
The typical social media platforms of Facebook, Instagram, Snapchat, and Twitter are great in some regards, but they can be too broad. Social media platforms come in all shapes and sizes and…
Social Media Agency Reports LinkedIn Update: Conversion Tracker
After being acquired by Microsoft, LinkedIn is revamping its advertisers tool kit. Advertisers are now able to see which campaigns drive sales the most through the introduction of a conversion tracker. This…
Social Media Agency Notes Twitter Update: Improved Character Limit
Copywriters across the globe can celebrate! Twitter has officially released the improved character limit. Twitter announced the change a few months ago and we were anxiously waiting the day when images, GIFs,…
Maximize SEO for your Company with Evergreen Content
With thousands of articles being released daily, it can be difficult for your content to be found. Google’s SERPs will only aggregate less than 10 organic results. Despite that, social media is…
Cinemagraphs in Facebook Ads Improve CTR According to Digital Marketing Agency
Cinemagraphs, or still photographs that include a minor and repeated movement to form a video clip, is a term coined by U.S. photographers Kevin Burg and Jaime Beck in early 2011. Cinemagraphs…
Professional SEO Company Notes Google Updates Ad Format
Google has released expanded text ad (ETA) formats in lieu of the standard formatting that most marketers have been familiar with using. As of right now, standard format ads are still running,…
Search Engine and Social Media Impact on the 2016 Rio Olympics
The Summer Olympics: Rio 2016 It’s the moment we have all been eagerly awaiting…the 2016 Rio Olympics! Google has also been anticipating the Olympic events as evident by its intensive search features.…
Digital Trends That Will Transform Your Digital Marketing
Build your brand’s campaign based on the latest digital trends. The Internet and social media are constantly changing, evolving and updating. It’s not always easy to stay on top of what’s…
Tips for Rebranding Your Small Business
Some tips and tricks for rebranding and re-establishing your small business. Your brand is your company’s culture. It is the voice and face of your company to the customer and everyone that…
The Key To Keywords from a Professional SEO Company
Are you using the right keywords? Keywords are a vital part to getting your business found online. It is also hard to find the right keywords to use when publishing your content.…
The Pokémon Go Craze Will Help Your Business
Can you catch a Pidgey, new clients and new customers? Who would have thought Pokémon could have made such a huge comeback? Nearly everywhere you look, someone is walking around with their…
Successful Pinterest Advertising
Pinterest is yet another social media platform advertisers are getting their feet wet in. There are a few tips for how to be successful in Pinterest advertising. Pinterest seems to be the…
Dynamically Dynamite Adwords Addition
Google has been introducing a number of dynamic additions to Adwords that will help your campaign thrive. Google has recently announced a few new changes to Adwords that will help your advertising…
How SEO and Social Media Work Hand in Hand
How social media and SEO help create better overall content. Social media has become a powerhouse in the world of branding. By creating different social media accounts for your company, it builds…
Website Design Trends for 2016 and 2017
2016 has brought a number of new trends to website design that will only grow in the next year. In the 21st century, a brand is practically nonexistent if it does not…
Misconceptions in Measuring SEO Content
Many marketers have been relying on misconceived information to measure SEO content that be detrimental. According to some thought leaders in SEO, there are three common misconceptions that marketers have when it…
The Language of Typography
Typography gives life, emotion and meaning to content. Make sure you’re using the right typography for your brand. Think back to when you first discovered WordArt on Microsoft Word. You spent hours…
The Art of Excellent Visuals In Social Media
Looking to get the most out of your social media? Use these tips… Getting your images shared from all of your social media accounts is the ultimate end goal. Here are some…
6 SEO Mistakes You Don’t Want to Make
Follow these simple tips to make sure your page doesn’t disappear. Buying Links Don’t buy or sell links, ever. It does not do any good for your page, and Google won’t let…
Get Your Marketing Campaign Ready for Fourth of July
Independence Day is around the corner, and what better way to celebrate with a marketing campaign? Holidays are a wonderful time to kick back, relax, eat some yummy food and promote your…
Kraus Marketing Hires New Art Director & New Director of Marketing
Media Contact: Christopher Kerney Digital Marketing Director CKerney@KrausMarketing.com (973) 998-5742 FOR IMMEDIATE RELEASE Kraus Marketing hires new Art Director and new Director of Digital Marketing June 22, 2016 – Morristown, NJ – Kraus…
Kraus Marketing Participates In Internship Program With Morristown High School
Media Contact: Christopher Kerney Digital Marketing Director CKerney@KrausMarketing.com (973) 998-5742 FOR IMMEDIATE RELEASE Kraus Marketing participates in internship program with Morristown High School June 15, 2016 – Morristown, NJ – Kraus Marketing,…
How To Build Your Brand’s Online Presence
Knowing how to properly manage and post on social media accounts and blogs will help boost your brand’s online presence. A prominent online presence is crucial for any brand that wants to…
Kraus Marketing’s Retro Logo Design Wins Award
Kraus Marketing won first place for their design of Mrs. R’s Laundry Room logo at The 2015 Jersey Awards. Last Wednesday night was a busy and successful night for Kraus Marketing. The…
AdWords Announces Big Changes
Google has announced major changes coming to AdWords. At Google’s Performance Summit, the name coined for the combined AdWords and Analytics launch event, Google announced that a few changes will be made.…
Kraus Marketing Cleans Up At Ad Awards Ceremony
Kraus Marketing took home three first-place awards at The 2015 Jersey Awards
Twitter Takes a Ride on the Ad Carousel
Twitter is making an addition to their carousel ads through the Promoted Tweet Carousel. After beginning to test carousel ads last year, Andrew Bragdon, Revenue Product Manager of Twitter, announced last Friday…
How To Use SEO To Boost Your Business
A business’s online presence can greatly be built through becoming a part of the community. Local businesses are more prominent now more than ever before. According to an article on searchengineland.com, local…
Business Profiles Are Coming To Instagram
New business profiles on Instagram will make posting easier for marketers and better for businesses. Instagram has recently announced they are going to make their app better for businesses. Businesses will be…
The Importance of Link Building
Why Good Link Builders Matter and how to do it properly. Link building is an important skill to know when it comes to SEO marketing . It helps draw traffic to your website…
Hiring a Senior SEO/PPC Manager!
Kraus Marketing is hiring for our New Jersey office! Kraus Marketing is growing and we are looking for an experienced and talented Senior SEO Manager to join our team. The SEO Manager…
Local Marketing Agency Sweeps 40 Under 40 Marketing Awards in New Jersey
Kraus Marketing Sweeps 40 Under 40 NJ Awards! April 29th 2016 – Morristown, New Jersey. Kraus Marketing, a digital marketing agency located in Morristown, New Jersey had three of it’s employees accepted…
How to Get Your Brand in Shape for the Summer Season
Its time to get in shape for summer, and we’re not talking about dropping that winter weight. It’s that time of year to re-shape your brand– here are some tips how to…
Responsive Design
Responsive Design For Mobile Marketing Emails Responsive design is centered on enhanced usability for the consumer – the primary advantages of this in the email marketing world are considerably significant and numerous.…
Top Mistakes in Mobile Web Design
These are the mobile web mistakes companies are making right now. So now you’ve decided to adapt your website for the mobile user. How? It should shock no one to learn that…
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Tips for Marketing to Millennials Warning—you are now encroaching on the home turf of the very territorial modern Millennial. Characterized by a lifelong relationship with technology, these “young” specimens (although some may…
Put Marketing Back In Your Job Description
Online marketing mistakes & how you can fix them. Online marketing is indispensable to businesses, but even industry veterans can agree that the world of web marketing is overwhelming. There’s a vast…
Google AdWords Redesign
Google AdWords Interface Redesign The current AdWords interface is more than 15 years old; the search engine giant has finally made the decision to give AdWords a new look. The last interface…
The Five Steps to Evaluating SEO Performance
Advocating SEO’s Business Value For B2B and B2C Companies in NJ & NYC When it comes to explaining business value, even the most experienced SEO marketers can find themselves hitting a wall.…
Paid Search Trends
Top 3 Upcoming Paid Search Trends in 2016 As we all know, Google is constantly making changes to the search engine results pages (SERPs). Recently, right-rail ads are nowhere to be found,…
The Time to Embrace Mobile Marketing… was Yesterday.
Reasons why your NJ & NYC brand should embrace mobile now How much of your time is allocated to improving your company’s mobile web experience? The studies are out and they say…
Instagram Will Be Making Changes to the Feed, But Not Right Now
Tired of the “Turn On Notifications” posts on Instagram? Instagram isn’t making their changes immediately, but beta testing is currently being done. Here’s what you need to know about the upcoming changes.…
Google Removes PPC from Right Rails
These new PPC changes won’t be harmful to your NJ & NYC company should you implement them correctly Google had completely changed the way that PPC ads appear on the Search Engine…
6 Strategies To Help Drive Mobile Calls
Use these extensions for your mobile strategy on your website Mobile has passed desktop for local search. However, small business owners are still using PPC & CTR metrics that aren’t meant to…
Optimized Tweets Can Double Content Shares
Twitter’s optimized tweets can help reuse & repurpose your company’s content We’ve all heard the saying “content is king.” However, creating great content does not guarantee that it will be seen by…
“Permanently Closed” On Google? Here’s How to Fix the Problem
Here’s how to fix issues with old business locations being marked “Permanently closed” on Google.
The latest updates for your brand regarding your social media strategy
There is a whole lot happening behind the scenes of our favorite social media companies. Staying on top of news on social media can be daunting, there is a lot of information…
Google App Update
New Google App Update Includes Animations & Allows Users To Change Logo Colors According to a report that was recently published on 9to5google.com, the new Google App update will include new animations…
Facebook Plans To Open Messenger To Publishers Next Month
Facebook will soon let publishers distribute content through Messenger Facebook Messenger will soon let publishers distribute their content automatically through the social network’s messaging service. Facebook plans to announce the move with a number of participating publishers in April…
Local SEO Expectations for NJ & NYC Business Owners
How to effectively set up local SEO expectations for your NJ & NYC website Local SEO expectations for your NJ business can be high. However, it’s important to set realistic SEO…
Kraus Marketing Opening House! We’re expanding.
Kraus Marketing is hiring Account Managers! Are you looking for a career in marketing sales? If so, attend Kraus Marketing’s open house on Wednesday, March 23rd, 2016 at our offices at 4…
Google+ Removes Local Business Listings and Reviews
What are the underlying effects of dropping local NJ & NYC business reviews on Google+? When we last spoke about Google+, we mentioned that the company had revamped its social media platform…
What’s New For Your NJ & NYC Brand This Year?
Four Ways To Spring Clean Your NJ & NYC Brand for 2016 It has been a strange and unusually warm winter for the Northeast, until late January’s monster snowstorm. But now that…
Facebook Introduces Reaction Emojis
Facebook goes beyond the “like” button by introducing new reaction emojis.
Facebook Improves Inbound Marketing with Lead Ads
Facebook’s New Lead Ads Provides Businesses in NJ & NYC With a More Efficient Way to Capture Leads Launched in late 2015, Facebook’s Lead Ads has been positively embraced by businesses that…
Google Launches Amp in Mobile Search Listings
Google Launches Accelerated Mobile Pages (AMP) NJ & NYC
5 Must Have Features For Your Website in 2016
Website Features For NJ Business Owners As a new NJ business owner, you’re website plays a critical role in the success of your business. In fact, you’re website says a lot about…
Optimize Your NJ & NYC Businesses Online Reach With External Sites
How to maximize your reach on social media by using external sites
How to successfully manage multiple Instagram accounts for your NJ & NYC business
Frustrated managing multiple Instagram NJ & NYC accounts? Here’s how to do it with ease.
5 E-commerce Design Trends NJ
2016 E-commerce Website Design Trends For NJ Business Owners E-commerce website designs are constantly changing, and this is due to the demand from consumers for E-commerce services. Over the past few years,…
Valentines Day Marketing Lessons
Here are some valuable marketing lessons to take away from Valentine’s Day.
Pinterest Rolls Out Price-Drop Notifications for Buyable Pins in NJ & NYC
Pinterest will now notify users when there is a price drop on Buyable Pins.
Tips for Successful Instagram Advertising
Are you looking to start advertising on Instagram? Here are some key tips on getting started with Instagram Advertising.
Google AdWords Query Mapping For NJ/NYC Small Business Owners
Learn The Importance of Query Mapping For Your AdWords Account In Your NJ/NYC Small Or Medium Sized Business. As a small business owner, chances are you want to save money and cut…
Modern Essential Skills for Mobile Marketing
Implementing a successful mobile marketing strategy involves commitment, creativity, and personalization. Want to make the most out of your mobile strategy? Here are some modern essential skills for mobile marketers.
Tips for NJ & NYC Nonprofit Marketers in 2016
Marketing trends are continuously changing and growing, and marketers need to stay on their toes to keep up with the trends. But for nonprofit marketers, a specific strategy needs to be in…
3 Mobile SEO Predictions For NJ & NYC Businesses
What can small & medium size businesses in NJ & NYC expect from Mobile SEO in 2016? There have been many algorithm changes over the last year. With April 21st, 2015 being…
5 Digital Marketing Skills Every Graduate Should Have
What skills do I need as a digital marketer to find a career in the NJ & NYC Market? Many students wrongly think that graduating college will ensure a successful future. However,…
5 Essential Tips To Rebranding Your Small Business in NJ & NY
Rebranding Your Small Business in NJ & NY What Is a Brand? Before you look into rebranding your NJ small business, it’s important that you fully understand what constitutes branding. Branding is…
Infinite Scroll: Is this style right for your NJ & NY business?
Infinite scrolling pages are becoming more prominent on websites. Is this feature right for your NJ & NY-based company?
Twitter’s Update on Hate Speech Policies for Social Media Users Worldwide
Twitter has had a tough time dealing with hate speech and abuse but they have revamped their policy to start combating abuse better.
3 PPC Trends & Tactics For NJ & NY Business Owners in 2016 | Kraus Marketing
Here are 3 PPC Trends & Strategies That Can Help Small Business Owners in NJ & NY Get The Most Out Their AdWords Campaigns in 2016
Bing 6.1 for iOS Is A Multi-hyphenate Application
Last month Bing joined the cross-platform movement with their newest 6.1 update on iOS. Bing’s version 6.1 released last December and brought changes to the app, including barcode scanning, Uber integration and support…
Twitter Introduces Conversational Ads
Twitter’s new Conversational Ads will make it even easier for consumers to spread the word about brands they like.
6 Quality Score & Ad Rank Questions Everyone Has For Google
Columnist & Googler Matt Lawson provides answers to 6 quality score & ad rank questions that everyone has for Google Understanding Quality Score Ad quality and quality score are one of the…