While it may seem easier to attract new people to your website, it’s less expensive and more profitable to get back those that have already visited and made purchases.
If you’re looking to get into web design, you’re going to do some research first. Luckily, you came across our guide! We’ll break down all of the essential web designer lessons you need to know to get started.
Even though you may not practice any e-commerce, good local SEO will help increase foot traffic to your store as customers searching online will be directed to your business.
While you may be a new business or are looking to take it to the next level, you don’t need a big budget to get your marketing campaign in front of the right people.
Here’s the scoop on this super popular platform, as well as tips on how your business can get in on TikTok marketing.
Many businesses offer rewards programs, mailing lists, or special discounts to convince their customers to return. Why do they focus so much on these ploys?
For most new buyers or sellers, a website is the first point of contact they will have with you and your business, and maybe the industry as a whole. It is important to set a good first impression by having a reliable real estate website.
Employer branding and recruitment marketing are two important HR strategies for attracting new hires. It can be easy to confuse the two, but they have important differences for making your company a great employer.
When you’re running a business, appearances matter, especially online. A consumer’s experience on your website may be their first or only impression of you, so it’s important to make your website look professional and interesting enough to stick around.
To check how your brand is doing or to consider making a change in the future, conducting survey research is a great way to get information directly from the source: your consumers. Here’s why survey research is so great, and why you should consider using it in your next marketing plan!
One function that Google is always working on expanding is zero-click searches, because of the convenience it offers web surfers. Here’s the scoop on zero-click searches, what they are, and how to optimize for them.
It is not only imperative that your product page appears at the top of this SERP, but your product page copy must stand out among countless competitors. It’s easier than you may think to optimize your product copy for Search.
Improve Store Sales with a Retail Marketing Strategy In the age of online shopping, running a brick-and-mortar store involves new challenges and difficulties. A successful retail marketing strategy is more important than…
Leaders in Morristown and Parsippany-Troy Hills have teamed up with small businesses to raise money to ‘Feed the Front Line,’ that is, deliver meals from local restaurants to Morris County’s first responders in the COVID-19 crisis.
If you’re looking to promote your business but are wary of influencers, have you considered a product ambassador? Here are three things to consider to see if a product ambassador could be right for you.
You can hire an internal marketing manager or team to work in-house, or partner with an external marketing agency, but how do you know which is right for you? Here’s the top three considerations for your small to medium business when deciding between internal vs. external marketing.
Engagement on social media is a two-way street: you post content to encourage followers to engage with your brand, but to be successful your brand must also engage with content from your followers. The best way to do it? Implementing a social listening strategy.
It can be difficult for your posts to stand out, especially if you’re suffering from weak or uninteresting captions. Here are our top five tips to create successful social media captions to boost your online social presence.
Creating a comprehensive healthcare marketing strategy is vital to distinguishing your practice and getting awareness that will drive patient conversions. It is reported that over 60% of patients run an online search before scheduling an appointment. Simply being online is not enough anymore; an effective digital campaign is necessary to get recognition from search engines.
GoDaddy, the webhosting company and domain registrar, has recently unveiled a redesign of their company marketing. Complete with a brand-new logo, the GoDaddy rebrand made some major changes to their classic website.
During a contraction, businesses look to cut unnecessary spending to help cash flow. While marketing is higher on the ‘cut’ list, here are the highlights of why this is the time to be actually investing in digital marketing.
Whether this is your first time experimenting with video or you’re looking to give your current content a boost, here are 5 tips to help you enhance your website with video marketing.
If your business has been impacted by coronavirus, here are the biggest marketing challenges resulting from COVID-19 and how to respond to them.
Many people feel their productivity waivers during the days they have to work from home. However, it has less to do with your location and more to do with what you surround yourself with. Thankfully, there are some easy fixes!
To help you optimize your business’s next email marketing campaign, we’ve outlined 10 dos and don’ts that are simple enough to implement today but important enough to drive success.
Customer retention is an essential for any marketing strategy and can form the backbone of a successful business. Here’s how to measure your customer retention, why it matters, and how to boost your retention rate.
If you are looking for a product or service “near me,” a business in California won’t be of much help to a resident of New Jersey. We’ve outlined some important adjustments you can make to begin improving your local SEO rankings.
With Millennials overtaking the market, it’s more important than ever to understand what makes their generation unique from the others and how it impacts their consumer habits. Here’s the lowdown on marketing to Millennials, how to do it, and why it’s worth your while.
User generated content (UGC) is any content produced by online users that are not getting any compensation in return. This gives eCommerce brands an advantage because they get exposure and reach to new audiences without dipping into their advertising budget or spending time producing content.
Tips & Tricks to Build Your Brand Branding without a consistent digital marketing strategy can lead to confusion. The right branding has the power to increase visibility and engagement which will turn…
A strong brand identity should be a priority for all companies wanting to find success because a strong brand identity is the difference between the average, low-level company and the major players.
Each time a visitor clicks on this ad and is taken to your site, you pay a varying fee. With this in mind, it is important to optimize every paid search advertisement in order to get the most out of your money.
How to Use Social Media in Healthcare Marketing You may not initially associate the worlds of social media and healthcare, but a great opportunity sits between these two realms. Using social media…
Even great product packaging grows old after a while, and there are many other factors that contribute to the need for a redesign. Here are 9 signs that you should consider redesigning your product packaging.
You can’t control the way a user searches or the algorithms that are developed to satisfy these searches, but you can provide the best, most up-to-date information about your business in order to properly inform consumers.
Hiring a graphic designer for your marketing team is a necessity because they will enhance your marketing strategy with the unmatched power of visuals.
We’re looking ahead into 2020 to provide you with tips on the latest social media trends the industry may encounter as the year progresses. Keep these trends in mind as you craft your new year’s social media strategy.
Direct-to-consumer (DTC) brands are those that sell directly to their customers, without using a third-party retailer or wholesaler. These brands are often digitally native, with a large focus on e-commerce.
Users love content that educates them which then allows you to present your business as an industry leader. Greatly enhance your online marketing strategy with a real estate blog by following these quick tips.
High-converting landing pages can help you drive your e-commerce sales, but you have to build yours right for visitors to want to delve deeper. This means that you have to succeed at everything from the loading speed to the first image and line of copy they see.
In order to stay relevant amongst the competition, it is imperative to engage with your customers. If you’re only focused on selling, you’re going to lose customers to sites that are providing a personalized and engaging experience.
Your brand identity is your business’s personality that customers see and experience. Having a strong brand identity allows you to shape the impression your company leaves on customers. This includes visuals like your logo, typography, and color palette, but also things like your positioning and communication style and tone.
With each new year comes predictions of the trends that will most affect the marketing industry. For retail marketing in particular, we have broken down the trends that will be most impactful and necessary for retail companies to focus on in establishing their marketing strategies in 2020.
Social media is a great way for real estate agents to promote their listings and services to a wider audience. You can easily share pertinent information with potential buyers and gain interest from others in your area. So, why not try Instagram Stories to set yourself apart from the competition?
A new decade is almost upon us, and with it, new trends in the world of digital marketing. Some trends stem from technology and techniques that have already been introduced but are now on the rise thanks to advancements and increases in implementation. Other trends are just starting to take off.
The hospitality industry is among the most competitive when it comes to making the final sale. To stand out among the plethora of other hotels, restaurants, transportation services, and more, your company needs to find smarter ways to get consumers to convert.
Social was already a huge driver of e-commerce sales, but the implementation of social commerce has launched a new era of e-commerce being more fully integrated into the daily experience of many consumers.
One of the biggest drivers of conversions is where your website shows up on SERPs (search engine results pages). If you rank high, more people see your site and, therefore, more people are likely to click through to your site or go even further. But getting your site and the content on it to the upper echelons of SERPs is no easy feat.
Social media platforms like Snapchat and Instagram have encouraged the rise of ephemeral content—media that is rich, like images and videos, and that is only accessible for a brief period of time. The typical advantage of greater engagement with ephemeral content allows for some content to work better than others.
Interactive content is any kind of content online that allows a user to have some sort of input—to control the content in some way—and that responds to that input. These pieces of interactive content are useful tools for not only educating a user but doing so in an entertaining and engaging way. They will then associate your brand with a stand-out, positive web experience.
There are a ton of factors that contribute to Google’s search results and it can seem overwhelming to take all of them into account when working to improve your page ranking. It’s high time that these SEO myths be dispelled in order to properly find search engine success.
Customers like to know that others have had success with a company before committing to it themselves. Keep reading to find out how you can incorporate testimonial quotes on your website to increase your sales.
All content should be created with a purpose. When developing your content strategy, keep in mind your overall business strategy and what you are trying to accomplish by publishing this content. Think about your target audience; what do they enjoy and where do they consume content?
Chatbots can be programmed to respond to certain keywords or phrases, and use machine learning to adapt to what is being said. There are many benefits to both you and the user that come from integrating chatbots into your website.
If you think influencers needs hundreds of thousands of followers in order to be useful to your company, keep reading to find out the benefits of partnering with micro-influencers.
Hyper targeting allows marketers to use specific data parameters to focus their efforts on the users who have been identified as being the most likely to convert. With the right amount of data, marketers can layer various information requirements to zero in on a specific group.
The e-commerce experience provided by your website can make or break a sale. If you’re reporting a high bounce rate or have an increase in abandoned carts, you can implement these simple strategies to enhance the e-commerce experience for your customers.
Podcasts aren’t new, but they have recently gained a lot of traction. Podcast SEO is expected to be a popular term among marketers in the future, so you can get a head start in this area by crafting your audio SEO strategy today.
If your business doesn’t offer a tangible product that can be wrapped and left under the tree, it can be hard to see a place for your marketing during this season. That is why compiled a few tips on how to use the holidays to market your service-based business.
Sales professional and author Brian Tracy, wrote what is considered a bible of sorts to salespeople everywhere entitled “The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible.” In it, Tracy elucidates some of the key ideas behind what makes a smart salesperson, what allows a sale to work, and why customers are driven to buy. In this post, we will review some of the major pieces of Tracy’s work and discuss what you should know about selling if you want to sell your own products, market them effectively, and set up your business for success.
In 2019, social media is how people often stay up-to-date on breaking news. This makes seeing current events on your feed a common occurrence. As a marketer, it is time to learn how to use this to your advantage.
A CDN cannot replace the need for proper web hosting but is a popular choice for relieving major pain points in traditional web hosting. Benefits will vary depending on the size and needs of an Internet property but can be broken down into four main categories.
With the current onslaught of content in all aspects of our lives, consumers are becoming increasingly picky about what they read, buy, and want to see on their feeds every day. We break down the benefits of using data-driven marketing, and why you should start incorporating it into your strategy today.
While not every question gets a position zero answer—according to a major study from Ahrefs, only 12.29% of search queries had a snippet—the ones that do tend to be frequently asked. There are few important things to know about featured snippets before trying to craft your content to their liking.
Fifteen years after the launch of its original app, Facebook is updating its branding to include and clarify the products owned by the company. This rebranding aims to set the Facebook parent company apart from the Facebook app.
E-commerce enables you to reach a global audience and increase your sales opportunities by being operational 24/7. The year 2020 is set to see over two billion online shoppers globally, with over half of that number solely for digital products. E-commerce is cost-effective as it has minimal set-up and maintenance costs. You’re even able to sell both physical and digital products.
The opportunity for your business is massive on e-commerce’s most hallowed day, but you’ll need a marketing strategy to match. Here are 14 tips for crafting your Cyber Monday marketing strategy.
As the average user moves faster and relies on visuals more heavily, many of the updates revolve around reaching users in different locations and grabbing their attention with ads which suit their visual tastes. Let’s break down the 6 biggest trends coming out of Google Marketing Live 2019.
If you’re using Google Ads, its likely you have decided upon some of the goals you want to hit with your ads, such as more website traffic and greater online sales. Optimizing your ads for conversions with Smart Bidding is one of the best ways to reach your goals, while staying within your set budget.
The time is now to set your Black Friday marketing plans, so use these tips to stand out from your competition and satisfy the hordes of customers, old and new, looking to get a piece of this year’s deals.
Using machine learning, the Google research team has made improvements in how they understand queries through the science of language understanding. We’ve broken down the basics of the update coming to the Google Search algorithm.
Search engines rank result pages with the aim to give users the best answers to the questions they are asking. The quality of your content can play a huge role in your SEO.
There is a wealth of good font options out there, but choosing the right font for your UI isn’t always so simple. It can take time to work out which typeface matches your brand’s style, your readers’ needs, and your variety of content.
The following list of signs that your company should rebrand itself are all major reasons to shake things up. If any of these items apply to your struggles, it’s very likely that it’s time to make moves.
Without taking the proper steps to identify a few key factors driving your strategy, you could be wasting money on campaigns that are not generating a positive ROI. We’ve outlined a few simple steps to guide you when evaluating and structuring your next social media endeavor.
While every website can have its own unique flaws that should be addressed, there are undeniable benefits that could come with a few simple upgrades. Here are four reasons you should seriously consider a new website design for the betterment of your business.
Just because your brand treads within the touchy territory of a highly regulated industry, it does not mean creative, engaging marketing is beyond your reach. And while getting started can be tough, the end result is worth the time spent researching and developing a compliant, effective strategy.
Paid search and social media marketing are all part of the equation of success for many individuals and businesses in today’s market. Below we discuss the power of a strategic and monitored paid search campaign through our YouTube marketing case study.
Social media can be beneficial for any business when applied correctly. Just like any successful marketing strategy, a social media strategy requires a set plan of predetermined goals, budgets, and key performance indicators. Here are some tips to keep in mind when implementing your social media strategy to avoid falling into bad habits.
Headlines are the first, and sometimes only, thing people read when looking for content. To avoid losing reader interest, you need to have eye-catching headlines that grab attention. The intent is to first make people want to click on your link, and then read it all the way through.
Much of the information we’re presented with is visual, and, in today’s digital landscape, visuals are more prevalent and more impactful than ever. Visual aids create a beacon within the mind of a viewer, giving them an image to recall in the future when associating it with words, sounds, and other sensory information that may otherwise be more easily lost to the depths.
Don’t Miss These Important Metrics in Your Next Social Media Marketing Report Social media marketing gives brands a wide wingspan, reaching a global audience while still homing in on users who are…
Are You Marketing Your Practice’s Digital Health Tools Correctly? In the age of wearable technologies like smartwatches, health data is easier to consistently track and utilize toward better health outcomes for patients.…
With new websites and forms of content being released daily, small businesses have to stay on top of their game to make sure that they’re taking the proper actions to direct traffic to their sites. And this doesn’t just mean setting it up for success- true SEO campaign success comes from constant monitoring and modification to suit changing trends. We recommend checking traffic retention, backlink quality, and conversion rate. Let’s take a closer look.
Picture this: you’re shopping on your mobile device, just itching to find that perfect something to make up for a bad day. After ten minutes of sitting through irrelevant ads, you’re even more peeved than you were to begin with. Ads can be annoying, but they don’t have to be. Let’s take a closer look at how marketers can change their mobile advertising strategy for the better.
Snapchat is well known for its short-form, disappearing content that allows users to give their peers snapshots and insight into their daily lives. As its popularity grew, it was only natural for businesses to realize its potential for marketing, thus Snapchat ads was born. Snapchat has just released a new way to create ads in just three steps. Let’s dive in.
While Google Maps is known primarily as a navigation resource, Google has been continually adding new features to encourage users to engage with it in a different way. Their discontinuation of their Trips mobile app marks a significant step in integrating Maps with capabilities like leaving reviews, contacting local businesses, ordering food, and more. Let’s take a closer look at one of their most recent Google Maps update.
When consumers conduct an online search, they typically know what they want. Thanks to digital marketing and diverse marketing campaign strategies, people are becoming increasingly aware of brands. But they aren’t just aware of them, they’re becoming loyal patrons of those brands.
Turns out, there are a lot of things you might not realize about these backup services that can cause major issues- especially when considering how unreliable software can be at times. Here’s what you need to know about web backups and Kraus Marketing’s solution to keep your site and business reputation protected.
As an ecommerce business, you are gifted with the wide reach that selling via the internet offers. Just because you started off in a local area doesn’t mean you’re confined to that space. However, we understand that the thought of tapping into international markets can be intimidating. Here are some tips to ensure your business is up to the challenge.
It seems that with every new political issue or controversial topic comes companies with marketing campaigns to reference them. It’s great that businesses are recognizing the importance of staying up to date with current events, but for the businesses themselves, this can quickly prove to do more harm than good. Let’s take a closer look.
While podcasts may seem like the radio’s wannabe younger sibling, they actually have a lot to offer- even for your business. They’re becoming increasingly popular, offering mobile audio entertainment to people on the go or those looking to absorb more content in general. Here’s how you can utilize podcasts to boost your marketing campaign and increase traffic to your website.
Okay, so you have a great business- awesome products, reliable services, and a beautiful website. But, as the saying goes, if a tree falls in the woods, does it make a noise? In the big, wide world of the internet, no, it does not make a noise. What good is having great content if no one is around to see it? Google’s SEO ranking strategies are difficult to navigate and businesses need every chance they can get to improve their ranking. Let’s take a look at backlinks and what they can do to help you increase website traffic.
SMB Marketing Tips: You Can Now Use LinkedIn to Promote Services LinkedIn is hailed as the ultimate networking platform for companies and business professionals. But, with the option to share relevant business…
In the wake of VidCon, a popular YouTube event bringing famous YouTubers and fans together, Facebook announced a stream of new updates intended to bring more power to creators as well as attract them to Facebook as their new creative hub. Let’s take a closer look.
We made it. It’s that time of year where we each get a turn at taking that long-awaited vacation. Or maybe you’re planning ahead for Labor Day weekend. It would make sense that as we’re lounging at the beach or spending quality time with family, the last thing we’d be jumping to check is our email.
With its new ArtHouse launch, Twitter gives companies access to content strategists, digital producers and influencer marketing professionals to help them generate content for Twitter.
On Friday, July 19, Kraus Marketing took to the cornfields at America’s Grow-a-Row, a non-profit organization focused on hunger, located in Pittstown, NJ. Joining other local companies, the team helped to harvest almost 4,800 pounds of corn for neighboring communities in need.
Despite its somewhat rocky start, e-commerce has established itself as a powerful industry that’s completely changing the way consumers fulfill their needs. According to Digital Commerce 360, e-commerce sales represented 51.9% of all retail sales growth. In the US, we can thank Amazon alone for 40% of online purchases. Our market is changing and with it, so must we. Here are some ways to ensure your businesses is staying on top of all the changes the e-commerce growth rate is bringing.
Let’s face it, ads are unavoidable. Constantly being bombarded with ads becomes tiresome for the everyday consumer who often becomes frustrated rather than receptive. So, how can your business create an effective ad campaign that’s engaging yet still impactful? Spotify’s use of location-based marketing has done just that. Here’s what we can learn from it.
Facebook, a hub for interaction with family and friends, has quickly grown into a source for entertainment as well as news and health information. Like most other places on the internet, Facebook allows for information to spread at the speed of light. While this works wonderfully for spreading important family events or global news, this proves to be quite the disadvantage when it comes to the spread of misinformation.
Amazon has come a long away from its humble beginnings as a simple website to sell books. Now an industry leading e-commerce platform dominating internet retail, it provides an opportunity for businesses to expand the reach of their traditional stores. More recently, however, it has been found that Amazon display ads are also helping to drive non-Amazon sales.
While becoming an influencer is an attainable goal, many people are blinded by money and engage in unethical methods of getting there. Here are four things to stay on the look-out for when partnering with an influencer.
I’m sure by now you’ve recognized the importance of having a high-quality website. But a good website isn’t solely defined by whether it looks nice. You have to take into account other aspects, including functionality and ease of updates. When it comes down to it, the question is static vs dynamic? But what exactly does this mean? Let’s take a closer look.
Search engine optimization, or SEO, is very much dependent on people and what they’re searching for (and of course Google’s latest algorithm updates). As we all know, people can be very fickle as their needs shift throughout the passage of time. Because of this, SEO techniques and metrics need to constantly be monitored and updated to ensure your website can stay on top of the changing trends and desires of your customers.
In the last few years, video content marketing has become such a powerful tool for digital marketing. It is visually appealing and provides insightful information to viewers through a more attention-grabbing type of media. Keep in mind, you are trying to explain a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better relationship with your audience. Here are five videos types you should incorporate into your social media marketing strategy going forward.
Real estate agents have a lot to gain from using social media to promote listings and services. With access to vast audiences through social media, real estate agents are granted the power to bring in targeted potential buyers from all over. And with little to no cost, you can promote your listings via social media. Real estate staging can also build a presence on image sharing platforms, such as Instagram and Facebook. Here are some cheap real estate staging tips for realtors to employ in their business.
Hashtags have long moved past ironic misspellings of words and cheesy phrases to describe a picture. When used properly, they can be a powerful tool to boost content views as well as find other audiences to target. Here are some of the most effective hashtag practices for realtors to employ.
Influencer Marketing is both an old and new marketing tool, taking the idea of celebrity endorsements and placing it into a present-day content-based marketing campaign. The difference is that the results of the campaign are collaborations between the businesses and influencers. An Influencer doesn’t necessarily have to be a celebrity. An influencer can be a popular photographer on Instagram, a blogger who regularly tweets, or even a marketing executive on LinkedIn, as long as the person has a huge following on social media within your industry.
While product descriptions may seem to be nothing more than overlooked text, they can be the deciding factor in whether a customer purchases your product or not. Crafting honest, attention grabbing descriptions is a great way to persuade your customers to take the plunge while showcasing brand consistency and strengthening customer loyalty. Here are some tips to revamp your e-commerce product descriptions.
In today’s digital world, having a strong User Experience (UX) design is far from being an option anymore. Understanding its importance in building your brand is vital. After all, without happy customers, your business will flounder. You must be mindful of any aspect of your digital footprint that will affect the way your clients navigate and interact with your brand. If you have any previous assumptions regarding UX design, here are some common UX design myths which may help to clarify things.
While search engine advertising allows consumers in direct need of your products or services to find your company, display advertising allows for higher visibility across multiple websites. Here is some information to help you decide which method is best for your company.
Facebook advertising has been growing rapidly for the last few years, with roughly 90% of marketers depending on this platform for their advertising needs. Despite the constant growth of Facebook Ads, getting a high return on investment isn’t easy. You must keep in mind best practices when implementing Facebook Ads and consistently tailor your campaign for best results.
Your brand is more than a logo, more than your products, and more than your color theme. It is the soul of your company, including its goals, its mission, and its beliefs. In a more technical sense, your brand is the negotiation of interpretation between how you perceive your company and how your audience perceives it. Here is some advice to help you build a strong logo and presence to stand the test of time.
Instagram Stories are fun to create and consume, but with lower stakes than a post meant to last forever, and make the whole experience less formal. Stores can humanize your brand with their casual manner, and with over 400 million daily users, there is plenty of traffic being exposed to your products and services. In this blog, we’ll share a few tips about Instagram Stories and how to properly integrate them into your marketing strategy.
If you walk into a local grocery store in the United States, the likelihood that you’ll be met with a plethora of options is high. Unless you’re reaching for those tried, tested, and true products you’ve been using for years, looking at walls and walls of packages ranging in size, color, and texture can be overwhelming. On average, grocery stores carry roughly 40,000 products, which means you’ll need to up your packaging design game.
Now that we are completely immersed in the digital marketing universe, it makes sense that our primary source of content, informational and promotional, takes place on the web. The degree of content absorption has everything to do with trust and reputability. Individuals need to have confidence that what they’re reading is the truth.
Morristown, NJ (April 29th, 2019) – A big congratulations is in order for two of Kraus Marketing’s team members – Joel Kraus, VP of Business Development and Sam Codd, Marketing Manager, who have been given the honor of making Jersey’s Best Under 40 list for 2019. Both their individual and combined efforts have made a tremendous impact not only on the clients they serve, but on the team culture at Kraus Marketing as well.
As a healthcare professional, busy workdays and unexpected twists are all too familiar. Amongst your bustling schedule, there’s the added obstacle of making your name known amidst thousands of competing professionals. That’s why properly positioning the digital presence of your medical office is extremely crucial. First on your list of to-dos? – implementing healthcare SEO tactics.
We’ve heard the name and we’ve seen the logo, but what is it? HubSpot is an all-in-one tool that helps businesses with their inbound marketing strategies. HubSpot Marketing Hub offers businesses a wide assortment of features, which include Social Media, Analytics, Email, Blogging, Search Engine Optimization (SEO), Ads, and so much more.
YouTube is one the biggest websites around. Actually, it’s the second most popular website in the world next to Google. People actually use YouTube as a search engine, so it presents a huge opportunity for your business. Because of its popularity, the competition is fierce, and in order for you to be successful, you need to make sure you have the time and tools to upload high quality content on a consistent basis.
Out of all the professional network platforms available, LinkedIn, now housing more than 600 million members, is where your professional self goes to shine. As a company, finding the right person to fill a position can be daunting. Fortunately, job platforms are beginning to do their homework as they recognize the need to create meaningful matches between recruiters and candidates. Let’s examine some updated LinkedIn tools that are making this process easier.
While the majority of core updates are minor, there are instances where we will see a substantial percentage of websites affected. Maintaining awareness of these fluctuations may be the most important indicator that there has been an algorithm change, as Google often times doesn’t hurry to make any official announcement. The March 2019 Core Update, now official, is the most recent update worth mentioning – so let’s see what’s changed.
Kraus Marketing certainly brought in 2019 with a bang. At the start of the new year, the team moved from their Spring Street location to a more suitable space around the corner at 40 Pine Street. With over 5,000 square feet, this newly renovated space carries the expectation that this energetic and steadily growing digital marketing agency remains a vital part of the community for many years to come.
Viral marketing and buzz marketing use similar techniques to achieve their goal, but there are differences between the two. Learn about both types of marketing, and which is better for your brand.
Generating sales does require some manipulation, marketing, and effort. While you are in the perfect position at baseline, following some very useful tactics will ensure that you are on the right path, the path of a steady e-commerce growth rate. Here are some great marketing practices you should be trying.
Instagram is the perfect platform to get the word out with one of the most populated and influential demographics. There are approximately 800 million users, in which 90% are under the age of 35. This allows you to reach an audience that may not be as prone to doctor visits. Let’s take a look at some of Instagram’s best practices for the medical field.
Users need to know what you are offering, they should be able to navigate your goods or services, find your Call to Action (CTA) and move on with their day. So, when we consider the most successful creative websites – what do they do?
SEO Influences in Amazon Marketing We have all come to learn and understand how important Search Engine Optimization (SEO) is. The search behavior of individuals and the quality of content we engage…
PPC is a paid marketing method, in which you can use a tool such as Google Ads to create PPC campaigns. Essentially, you are paying to have your ad pop up on the search engine results page, instead of earning a spot organically through Search Engine Optimization (SEO). The result is that users will click on your sponsored ad – but it’ll cost you with each click. So, what leads you to PPC success?
Twitter Updates Include Partnering with Bing to Increase User Experience The Evolution of Twitter Twitter, as most people know, is a social networking service that allows the user to post and interact…
With ten years of dedicated service as a digital marketing agency, Kraus Marketing has plenty more to celebrate. From their offices in Northern New Jersey and New York City – Kraus Marketing has made this year’s list of Best Places to Work in New Jersey by NJBIZ. An accomplishment carrying significant meaning for their team.
We’ve all seen them, websites which require too much concentration, difficulty navigating, and overall just too many bells and whistles. There’s a delicate balance between not giving enough information and giving too much. Here are some tips to avoid some of the most common web design mistakes.
Owning an Ecommerce website requires you to give your customers a peace of mind. You need to give them your word, and the word of your previous customers. Customer testimonials may just be more important than the price and quality of your products, because the step before they click that “place order” order button, is trust. So, what do customer testimonials really do?
Search Engine Optimization (SEO) is your key driver behind attracting organic search traffic. If someone has made an inquiry in a search engine and you are the answer – you need to optimize your website, so they can find you. Every year we see more and more changes to SEO’s best practices, so every year we make the necessary adjustments. The days of hidden and stuffing keywords are behind us.
Smart homes are the future. While there are very evident disadvantages and advantages of converting your traditional home into a smart home – it seems millennials are more likely to jump on the pro smart home bandwagon than any other demographic. As a real estate agency, it is important to know just what your target market is searching for.
We’ve all seen them – bad designs. While some may border on hilarious and are good for a laugh, some may just be downright inappropriate. Many people fancy themselves designers and think because they have used Adobe Photoshop a few times, they’re now experts. But it turns out there is a lot more to design conception, production and implementation than the average person would know.
Today, one of the most important techniques you can do for your business is to build your social media presence. It’s no secret that social media rules the internet for both personal use and professional use. When it comes down to small or large businesses, almost all of them have some form of social media. In fact, 82 percent of small business owners are using Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their business. So, how can building your social media footprint benefit your business?
Are you familiar with Google RankBrain? If not, you should know that it is a machine learning (AI) algorithm that Google uses to sort search results. It also guides Google to understand each search query and more. In other words, RankBrain controls the algorithm on its own.
In order for any business to grow and sustain, it has to have clients! Building a strong relationship with your clients is not always the easiest, so it’s important to understand how to stay in touch in a meaningful and memorable way. Take a look at some of the best ways to maintain great relationships with your customers and how to keep them coming back.
We live in an era where technology is changing at a faster pace than ever. With these rapid advancements, digital marketing is taking on a dramatic shift. In order to maintain your customer base, it’s important to keep up with the times. Take a look at these 2019 marketing trends in store for the new year.
One could say that the most important aspect of an email is the subject line. You have a limited number of characters to make an impact and get your message read. Now that we know the importance of an ecommerce subject line – let’s explore some ways we can ensure your next email blast doesn’t end up in the trash.
Jargon is used across all different types of businesses to replace common language with industry specific terminology. Words such as “synergy” or “buzzworthy” may be recognizable in the workplace, but to the general public, it can be cause for confusion. There are both benefits and setbacks to incorporating business jargon on your site, the key to knowing which is understanding who your audience is.
What is Search Engine Optimization (SEO)? It’s a way to get noticed. Getting to the top of the results page is the goal. If you’re in the business of selling candles, you want to your website to pop up when a user searches “candles.” After all, the top three search results usually grab 50% of the traffic and engagement. Let’s examine some important search ranking factors by asking some even more important questions.
According to Google, the famous search engine giant predicts that 50% of searches will be conducted using voice search by 2020. This statistically-backed data tells us that more and more people already make good use of it. For business owners specifically, this information basically screams to get a head start on adapting to this new search method. With 2019 right around the corner, the new year is the perfect time to begin optimizing for voice search.
If you’ve heard anything about Google Easter Eggs it’s likely you’re very confused by what they are. No, it doesn’t actually have to do with Easter, but it does have to do with Google accentuating some humor through its programming. Only specific search results will lead you to these mysterious Easter eggs and we assure you that you won’t be disappointed when you come across one.
Let’s face it, package design affects consumer decisions. As you’re walking through the store looking for a product, countless brands line the aisles, begging for your attention. Standing out amongst the crowded market is essential. That’s where effective packaging comes in.
With a new year comes new opportunity, and with new opportunity comes growth. Kraus Marketing is excited to announce an update on our new office space. In the coming year, we will be moving from our office on Spring Street to our newly purchased space on Pine Street.
Leverage These Social Media Trends in 2019 Each year, HootSuite comprises an annual report that predicts the social media trends right around the corner. In fact, the predictions are statistically supported by…
Our pets are a huge part of our lives. They are family members; our furry children. The love and home we provide them is the least we can do for the unconditional love they give us every day. Because we know how some animals crave as much love as they give, Kraus Marketing wanted to help a local animal shelter find as many of its residents a forever home as possible.
If you’re finding that your business falls flat no matter what you do, rebranding might be your best solution. A business is always evolving, and rebranding is typically an effective method to doing so. However, there are tons of decisions and side effects that come with rebranding.
You hear it time and time again, advertising your business is what drives sales. This couldn’t be any more accurate. Advertising is a necessary tool for improved sales. Think about it: it’s hard to grow a business if you’re not gaining any new customers.
As a business, it’s vital to ask yourself where you stand in your market. You must know your position within the market to best engage your target audience and beat your competitors. Positioning isn’t discussed as often as it should be in marketing. It’s not solely about crafting your brand identity, but also how you position your business amongst your competitors to fulfill a consumer need that remains unnoticed.
Pantone’s color of the year isn’t just the marketing tactic you might perceive it be. Rather, it’s an informed choice by professionals in the language of color. Interestingly, the color isn’t chosen to set a trend for the following year. The color of the year is actually observed from current events and the use of the color in all industries across the globe.
The end of 2018 anticipates big changes for WordPress as it prepares to launch WordPress 5.0. A WordPress update is long overdue in this era of constantly advancing technology, but so far, the results from the beta testing aren’t entirely conclusive. However, once finished, this new version seems promising.
This competitive digital age makes website speed a paramount factor to online retention rates. If your website takes even just a few seconds too long, it’s likely a potential viewer will already resort to a different site. It’s shown that a slow website frustrates the user experience, and it certainly deters visitors from that site in the future.
With its new private marketplace, Snapchat is changing the way advertisements serve its publishers and appeal to brands. The end of July marked the beginning of a series of beta testing for the new age of Snapchat ads.
Recently, twitter users are a lot less likely to get offended by trolling tweets or accounts and more likely to see progressive dialogue. This is no coincidence since the popular social media site made serious moves to improve conversation and overall user experience through changes in search ranking algorithms. If you’re not a regular tweeter, it’s important to mention that tweets rank in reverse chronological order to maintain relevance as time passes. Still, some tweets appear a bit out of order, and others get sent down to the way bottom of the news feed. The order of appearance is a result of the algorithms, and they function to properly display tweets in a relevant and timely order.
This year introduced changes to improve advertising metric offerings across almost every social media platform. Clearly, the cries of advertisers for better solutions to measure engagements have been heard. Facebook, the most commonly used social media platform, recently adapted new metrics for video advertisements.
Developing an effective marketing strategy for a private school is particularly difficult due to intense competition and the overarching impact the decision has on other areas of life. To further direct the process and optimize your private school marketing strategies, consider these five steps to direct your attention to the proper audience.
When used correctly, social media measurements will guide the content, timing, and placement of your social media posts to produce statistically proven, guaranteed impressions. As a result of constant different moving parts and multiple platforms to pay attention to, it’s easy to make mistakes in the measurements. Take our advice and avoid the following mistakes to use social media measurements the right way.
It’s official, artificial intelligence (AI) is seeping into the design industry and it looks like its here to stay. Rather than just a catalyst for transformation in the healthcare and automotive industries, experts think AI is promising for the design market as well.
Kraus Marketing, with offices in Northern NJ and Manhattan, is honored yet again, to be named amongst the winners of the American Graphic Design Award, granted by leading graphic design media publication, Graphic Design USA (GDUSA). Kraus Marketing was awarded for our client work with Villa Restaurant Group.
For good SEO, it’s important your keyword appears often and in particular components, but unreasonably cramming your keywords within your site can sometimes harm a helpful practice. It’s sounds contradictory, but it’s how search engines operate. So, where is the line between optimizing your word or phrase and overdoing it? To get it right, there are certain rules you need to follow. By learning these keyword density myths you’ll have a better sense on how to get started.
Search engine optimization is a term even outsiders of the marketing world are familiar with at this point. By now, most people and companies know what it means, but not necessarily how to use it to their advantage. Unfortunately, poor SEO practices could be hurting your site’s ranking on search engines. Avoid making these common mistakes on your journey to SEO success.
Good beer isn’t the only avenue to a regular brewery fan base. It’s critical to position your brand as a unique occupier of the market. But how do you make a good first impression to potential customers? Presumably, a quick Google search is a likely means to influence the decision. Which means your brewery website is your lifeline for future business. Learn how to position your website to attract customers into your store.
By now it’s undeniable that vaping is popular among all ages. In this enormous market is an overflow of product choices both online and in-store. So the question is- how can vapor stores stand out in a saturated market? With endless purchasing options for consumers, it’s paramount to establish an acclaimed reputation in the industry. Consider these top marketing channels vapor stores must use to climb to the top of the industry.
Choosing The Ideal Domain Name for Your Business When choosing the ideal domain name for your business, there’s a lot to think about. With millions of websites on the internet, finding the…
In a world where ecommerce is reshaping the way people shop, ecommerce photography is as important as ever. Improving your ecommerce photography is a multifaceted approach and has many different options regarding equipment and style. Whichever way you decide to approach it, your products should look as professional as possible. When someone is shopping online they only have visuals to base their judgement.
When your search engine ranking is at stake, make it a priority to stay updated on any Google algorithm changes. Now with Google’s mobile-first approach to its search rankings, it is imperative that your company is optimized for mobile if you want to maintain your current web traffic.
Every company wants the best Content Management System (CMS) to run their website. Yet with so many to choose from, there is much debate as to which CMS reigns supreme. WordPress, Joomla and Drupal are three popular hosts. Although Joomla and Drupal are widely used, they are not without fault. In fact, WordPress runs 75 million websites, with over 160 million downloads. There’s a reason for WordPress’s continuously comes out on top.
Website pop-ups have a reputation for being a nuisance and generally annoying to any internet user, but if used the right way, pop-ups can actually help your business convert online visitors into customers. Don’t be hesitant to implement this tactic because of the general perception of pop-ups. Instead of creating flashy messages that scare users away right as the enter a web page, go for the tasteful pop-up design. Appealing website pop-ups can help direct your visitor in the right direction and eventually secure their business.
The medical world sees advances in the industry at staggering rates. But many times, offices will put so much focus on staying up-to-date with the latest medical practices, that they forego the business aspects of their occupation. If you don’t differentiate your services from your competitors, all your advancements will simply go to waste. The trick to aligning traditional medical offices with the advancements of today’s technology is a strategic marketing plan.
Do you want to see how a good SEO strategy can impact a new website? If so, read on to learn how you can give a new domain and website a running start to rank well in search results.
Shoot Up Google’s Search Ranking with an Interlink SEO is the key to any website’s success, which has a lot to do with Google’s algorithms. Your website could quickly rise up Google’s…
The time people spend on your website shows how interested they are upon initially looking at it. If users are quickly leaving your site without spending enough time to look around, then you could lose out on hundreds, if not thousands, of potential customers.
From top styles to quirky home décor finds, Instagram is brimming with inspiration. The popular app has proved to be perfect for sparking a buyer’s attention. And now with the app’s new shoppable features, selling on Instagram has never been easier.
Magento is the most used e-commerce platform, with over 250,000 merchants worldwide. Although, the platform provides many benefits to its thousands of business users, its services do not come without fault.
As the case is with most projects, taking the time to plan your strategic action will greatly enhance your ability to meet your business goals. Content marketing is no different.
Business cards have been a staple of the professional world for years. With so many cards circulating the public, it’s essential that your card stands out. A sleek, eye-catching business card design paired with clean fonts and catchy copy will surely win over your next client.
Whether your website has recently launched or its age dates back to the Internet’s fist debut, it’s bound to fail if no one knows about it. Generating leads should be a top concern for every business. And with today’s digital advancements – a solid PPC campaign is an encouraged solution.
Kraus Marketing is honored to receive awards in both American Inhouse Design and American Web Design from leading graphic design media publication, Graphic Design USA (GDUSA).
The brewing market is booming! The popularity of craft breweries has steadily grown over the last decade and that is thanks to the unique marketing strategies each of these breweries used.
Digital Marketing Agency Keeps Their Name on the 2018 Inc. 5000 List It’s that time of year again! After another successful year of internal growth and client attainment, Kraus Marketing, with offices…
Instagram has recently reached one billion monthly users and with the new release of IGTV, a viable threat could be posed to YouTube for the first time.
We get the question “why won’t Google index my site?” from prospects all the time. This can be a hard question to answer, because there are many reasons why a website won’t get content indexed by search engine crawlers.
Snapchat has come far from its original intention of sending and receiving short, disappearing pictures and videos. The app has thrived in becoming a social app and has grown to include new features for users, recently including 60-second Snaps, customizable Geofilters, the Snap Map, and much more.
As a new business attempting to establish a presence online, it can be hard to attract new customers without any current reputation. It’s important for online purchasing platforms to properly portray their legitimacy. Otherwise, customers may be skeptical when it comes to digital trust. Many buyers will search for reviews or ratings before following through with their ecommerce purchase; however, without any reviews yet available, your company needs to garner customer trust in its own way. Once you appear reliable and legitimate on your website, customers will have no problem trusting that your services are professional. Here’s a few tips to up your website game.
How Content Can Benefit Lead Nurturing Success Within the real estate market, quickly converting leads into clients is more important than ever. People looking for a home are seriously considering making a…
Reviews are crucial to your business’ online marketing. Although there’s always the chance of receiving a negative review, the benefit that comes along with a review helps with more than just persuading potential clients or customers to use your services or products. Curious how they can help your business and website?
A business’s website is their most valuable marketing asset. It holds the foundation of who you are and what you do. Not to mention, your website is a customer’s primary point of information and contact with your brand. However, the unavoidable fact is all websites eventually become old and outdated – as with most things. With an outdated site comes a decrease in ranking, search traffic, and conversion rates. The exponential surge in technological growth has created a constant increase in users’ expectations. In fact, a website lifespan is noted to be only 2 years and 7 months. With such a quick turnaround time, your site is most likely in need of a little rejuvenation. To get that youthful glow back into you company’s online presence, dust off the cobwebs and follow these tips.
Imagine having one place to view all of your visual and multi-media. You could see snapshots into the daily lives of influencers, celebrities, or even your friends. You could watch them live-stream and answer your questions in real-time. Imagine also being able to go onto users’ channels and watch longer, more in-depth videos that they have uploaded. Wouldn’t it be convenient if there were one platform for all of that? Well, now there is.
After doing keyword phrase research and choosing a term or topic of interest, use it in the web page tags that are available for maximum optimization. Here are the meta tag elements of every web page or blog post that benefit from consistent search engine optimization application.
Social media is what makes the world go round. Well, it makes the marketing world go round. Why? Because it drives targeted traffic, it can help boost your site’s SEO, it’ll help you build a relationship with your audience, and it can find potential customers who didn’t know about your brand before. However, having one social media platform for marketing is not enough. Your customers, or followers, most likely have more than one social media platform themselves. If they follow you on Facebook, they’ll want to follow you on Instagram as well. Not to mention, each platform allows you to market in different ways. Here are the pros of each suggested social media platform.
Content rich in knowledge and relevancy will set you apart from the competition and drive users to your site. However, in order to keep up with the personalized demands of digital users, frequent content publishing is key. So how do you keep up with the fast-paced atmosphere of digital information without overloading your audience with a high volume of material? Recycle content.
Facebook has been making it easy to raise money right from your social page, while also engaging and inspiring others to donate on your behalf. As of recently, Facebook has reportedly been testing a new feature that would grant users the ability to give reoccurring donations.
Investing in your brand extends far beyond the website design phase. A new, sleek website will prove completely useless if your company isn’t paying mind to the importance of retaining clients through consumer engagement. Digital marketing is a complex array of tactful practices designed to reach targeted consumers. Once your website is created, your work is far from over. Don’t miss out on these powerful marketing techniques to up your brand’s digital presence.
Social media management refers to the process of managing your online interaction across all social media platforms. In order to stay relevant and visible in the ever-growing world of social media, it’s important to have engaging content that draws your readers in. Yet, an equally as vital aspect to your social media strategy is creating scheduled posts for that content. As a company, you want to ensure you’re delivering content to your consumers at the time they’re most likely to see it. While implementing a structured social media strategy may begin as a daunting feat, there are immense overall benefits that your company’s presence will gain.
A general rule of thumb for all designers is to use the RGB color spectrum for digital use and work in CMYK for all print purposes. Although this difference may seem simple, it is very important that designers do not mix up these spectrums. Using the wrong color mode could produce sub-par outcomes.
In positioning a brand, companies strive to communicate the most genuine and relevant insight into the success of their services. Consumers yearn to see those valuable links a brand creates between its efforts and ultimate goals. The proof is in the numbers, but sometimes those numbers can drown out the messages marketers are trying to convey. Thus, strong data storytelling provides a backbone to properly differentiating a brand against the competition.
Kraus Marketing was honored to attend NJ Ad Club’s 50th Annual Jersey Awards in Cedar Grove, New Jersey on the night of June 6th. To celebrate the golden anniversary of the prestigious award ceremony, there was an incredible assortment of media awards presented to top communication platforms throughout the state of New Jersey. Kraus Marketing, who was in attendance for the third year in a row, took away ten awards at the end of the night, three of which granted first place and two for second place.
Despite television consumption standing at an all-time low, video content is still gaining popularity – it has just shifted form. YouTube has been dominating the video-sharing platform since its birth in 2005. Today, 73% of American adults are frequenting YouTube. Within just the 18-24-year-old age group, that number rises to a staggering 94%. Given such high statistics, there’s no reason advertisers shouldn’t be taking advantage of this platform. Integrating a YouTube ad into your portfolio will provide a new, dynamic means of advertising while reaching your target market across all age ranges. When rendering your next video advertisement, keep these key tips in mind.
Generation Z, or “iGeneration,” is our future. They are the first generation to grow up with smartphones, apps, and new technology that wasn’t even a thought for Millennials or other previous generations growing up. Your business already knows how to target Millennials, but what many companies don’t know, is that their branding must be continually monitored to keep up with Generation Z and beyond.
We get it- B2B marketing may not seem like the place to get all emotional with your audience. But, the truth is, you couldn’t be any more wrong. Just because the message you are trying to convey or the conversions you are trying to reach aren’t as touching as buying an engagement ring or planning a relaxing vacation, doesn’t mean emotion is eliminated from the equation. Emotionally targeted marketing can actually enhance customer engagement in B2B scenarios, just like in B2C marketing.
You loved them in the 90’s, and now they’re knocking on your door begging you to take them back. That’s right—gradients are trending again in web design. But this time, they focus…
If you’re looking for a career that’s exciting, fast-paced, and flexible, then consider your job search over. Content marketing and SEO jobs are on the rise, and they don’t seem to be stopping any time soon. The world of digital marketing is continuously expanding, and so is the job market. Below are three reasons to enter into the content marketing and SEO fields.
The balance between branding and adapting to the changing market is something that stumps many businesses. How can I stay true to my brand if I do X, Y, and Z? How can my brand stay relevant if we don’t do X, Y, and Z? Brands face challenges everyday, but having a good foundation from which to build will help with your brand marketing strategy and navigation, no matter the circumstances. Brands can build that foundation by establishing relationships and utilizing various platforms to connect with their audience. Below are our top three tips for staying true to your brand while keeping up with the demands of today’s market.
Wal-Mart is stepping up when it comes to an enjoyable e-commerce experience. A newly launched website redesign gave the company a new look, bringing more personal touches to such a massive brand.…
It’s a debate many don’t even know exists: should ads be placed above or below the fold? What seems like a no brainer—many would assume above the fold, considering newspapers made that the gold medal of ad placements—actually requires significant consideration in the digital marketing world. Now that your world is turned upside down, it’s time to explore the ad placement debate and determine the best practice for your business.
We know—running a local business leaves little time for adding anything onto your plate. But look at it this way: investing your time in Facebook promotion for your local business will help keep your business busy. Not sure where to start? Below are our top five tips for using Facebook to promote your local business.
Two Kraus Marketing employees were acknowledged for their inspirational efforts and dedication to their careers at the NJ Ad Club’s 2018 Jersey’s Best Marketing & Communications Professionals Under 40 ceremony. Bohdana Komichak (Junior Art Director) and Angie Paul (Social Media Manager) were nominated by the Founder and CEO of Kraus Marketing, Nick Kraus.
May 25th is much more than the Friday of Memorial Day weekend this year—it’s the day the GDPR, or the EU’s General Data Protection Regulation, takes effect. It’s also the day that Google Analytics is implementing their new data retention controls. Below is what you need to know to stay up to date and protect your data.
Part Two of our #Help series dives into the logistics of hashtag creation, offering four tips to create the best hashtag for your campaign/event. Catch up on “What is a hashtag?” by reading Part One here. #FYI: Below we answer some common hashtag questions from a social media marketing standpoint, which means the advice could vary if you were approaching hashtag use from a personal standpoint.
Yes, hashtags have given a whole new meaning to that four-line symbol formerly known only as the pound symbol. This rebranding of an everyday button on phones has sparked one of the biggest components of any social media campaign. But what is it? Why is it used for companies like Coca-Cola but also your cousin’s wedding? How do I use them, and should I even bother?
Google is the bridge that connects customers to your website. The search engine has run countless searches and even owns YouTube. One has a hard time imagining a Google-less world. So how can businesses utilize Google to their advantage? Other than paying for Adwords to boost your SEO, businesses large and small can take advantage of Google’s free Google My Business feature. Google My Business recently expanded its update to allow even more users access to its new interface. Kraus Marketing has the breakdown for you below:
With Earth Day approaching, being environmentally friendly seems to be at the forefront of everyone’s minds. Between a push to eradicate plastic straws and changing consumers’ plastic bag habits, one cannot help but reflect on how their brand measures up in today’s increasingly environmentally conscious world. Sure, you’ve switched to emailed receipts and the office uses energy efficient light bulbs, but when was the last time you took a good look at your packaging? Package design is an important part of branding, and sustainable packaging will help the environment and help you gain favor with consumers. It’s a true win-win!
When was the last time you updated your website? An outdated website says far more about your organization than you realize, so it’s important to keep things fresh. What better time for a website update than spring?
Gone are the days dreaming of having a butler and a maid at your bidding. Now you have an assistant in the form of a speaker compact enough to sit on your nightstand, kitchen counter, or whatever we’re calling the furniture in our living rooms now that “entertainment center” is pretty obsolete. While the digital assistant cannot clean for us (we’re not giving up hope), it can shop for us. This is valuable information for any digital marketer; the world of ecommerce is changing right before our eyes.
Just when you thought you might be grasping the complex world of SEO, something else gets thrown your way. So here we are, throwing that something new your way! But we promise you’ll thank us down the road when someone asks you to create a nofollow link on your website. So what is a nofollow link, you ask?
Three Tips to Save Your AdWords Account from Google’s New Deactivation Policy In recent Google AdWords News, the search engine giant announced on Twitter that it is deactivating AdWords accounts not used…
According to Brandwatch, Facebook has amassed so many photos that it “equates to 350 million photos [uploaded] per day.” Users engage with the platform so much that “4 million likes [are generated] every minute.” All of that is about to change. Facebook is fighting for its life, all because it didn’t fight for its users’ rights.
While animated cursors seemed to have stayed behind with butterfly clips and fear about Y2K, animation itself is alive and well in the world of web design. A top trend for 2018 websites, animation comes in various forms, including constant motion or hover animations (the kind you have to hover your cursor over to see movement).
Learn how to use animation the right way in your website design with these top five tips.
Social media is necessary for today’s agents; there’s only so much real estate websites can do. That being said, it’s vital that you know how to best use social media to your advantage, including knowing how to adapt your content from one social network to another.
Below are our top six social media tips for real estate agents.
Turns out, Google Images is used for more than looking up your favorite meme or searching for that dog picture you saw one time and just need to see again. Google Images is extremely important to ecommerce, to the point where Google is now making adjustments to better serve the industry.
Below is the need-to-know about Google Images’ updates and what you can do to optimize your business’ visual content.
SEO- It’s the inescapable service swarming the world of digital marketing for anyone looking to keep their online presence visible in the eyes of search engines. There are consistently new ways to increase your SEO results, one of the latest being Amazon. Amazon’s Alexa, the company’s voice-powered digital assistant, is now changing the way consumers find products by having them say out loud what it is they are looking for. Forget the good old keyboard search and simply ask Alexa to find you that new home stereo system or the best shampoo for blonde hair. You can even use the app for Amazon’s Alexa when on the go.
According to Vero’s Manifesto, “The greatest social network is the one that already exists between people. Vero’s mission is to make it available online.” Despite debuting in 2015, Vero only recently became super popular. Thanks to millions of recent downloads, could it possibly be one of the top social media sites? Stay up-to-date with Kraus Marketing’s breakdown of the app below.
Digital Marketing Agency Discusses Content and SEO Marketing to Improve Your Website Ranking Search Engine Optimization, or SEO, can sound like an unusable, highly-technical tool to those new to web content. The…
Whether you use Twitter for personal or business reasons, you may be shocked to learn about its latest update. Twitter announced mid-February that it took Twitter for Mac off of the Mac store and that in thirty days the app would “no longer be supported”. What does this mean for the world of social media marketing? Read on to find out.
There’s something about golden arches that will stand the test of time— the same applies to a piece of fruit missing a bite. Without naming these companies, you know exactly who we’re talking about. That’s because they’ve chosen logos that, even with updates over time, are fantastic representations of their brand and almost synonymous with their company’s name. Designing a logo, or even a logo update, is a tricky task to complete—you want to ensure your customers know who you are while also keeping up with the times. Say goodbye to outdated branding with these five tips for spring-cleaning your logo that’ll have you saying “New Logo, who dis?”
Gymnastics mostly consists of incredible feats of athleticism leaving the audience wondering how any of those tricks are humanly possible, but all those tumbles and flips boil down to the final moment where the gymnast is expected to stick the landing.
The same goes for your website—you put so much time and effort into promotion and ads, but it’s when your audience gets to your website that you need to stick the landing page. Conversions are imperative to the success of a campaign, so follow these top five tips to really make your website landing page stand out.
In a move that brings the platform into the modern era, Snapchat has a new update that provides audience insights for those who have Official Stories and for those who have a large audience. If this sounds familiar, it’s because many platforms already provide audience insights for creator’s posts. At least Snapchat is fashionably late to the insights party, offering lifestyle insights that could bring Instagram users back to the platform.
So what is this new update, and why does it matter to you as a creator?
How to Make the Most of Your Marketing During the 2018 Winter Olympics The Winter Olympics are an exciting time for athletes and spectators alike. Rooting for favorite athletes and countries, cheering…
It’s oh-so-tempting to peruse Getty images for the perfect shot for your new website—or worse, Google “Free Stock Photos” and await your site’s fate. Images are expensive, yet so is a failed campaign. Stock photos may be ideal for a few aspects of your company’s marketing efforts, but step away from the stock photo search for one minute and read our case for custom photography for your website.
eBooks provide the platform for going deeper than your blogs have ever gone or briefly skimming the most important points in a longer piece, for creating a comprehensive outline of a topic you know better than anyone in the industry. This is the new lead generation—not flashy ads and hard pitches, but letting your expertise bring your audience to you.
What could be better than winning the lottery and getting free pizza for a year? Ok, maybe that was gong a little too far, but this news is still super exciting: Instagram now allows for post scheduling. Digital marketers rejoice! Not sure what that means? Allow me to explain.
You’ve built your business from the ground up-you know every nook and cranny, every word of the vision and mission statements, and you have your goals clearly thought up in that entrepreneurial-savvy brain of yours. Who better to run your Google AdWords account than you-the person who knows your business best? But then again, do you really know much about Google advertising and have the time to utilize AdWords to its fullest?
As engagement season is coming to a close, your Insta feed is probably flooded with wedding hashtags. You’ve probably seen a prime example of how API works from your friend’s “I said yes to the dress at [insert bridal shop]!” post. With so many designers and dresses out there, how did she pick one? It went something like this: The bride walked into the store and met a consultant…
Buzzwords like “hashtags” and “branding” can be overwhelming if you’re new to Instagram, and tips such as “consistent posting” and “audience interaction” seem unattainable to busy business owners. As a digital marketing agency with extensive experience in social media, we have compiled a concise yet comprehensive list of the top ten tips to learn how to get followers on Instagram.
A lot has happened in the last couple months—the HalloThanksMas season has come and gone, and it brought about many changes in the social media platforms you use to share pics of your holiday haul and of course market your company. Having a hard time keeping up as you strive to maintain your resolutions and keep your marketing fresh? Kraus Marketing has compiled the need-to-know list of social media updates.
If you build a website and no traffic is going to it, did you build a website at all? Simply having a website for the sake of having one is no longer enough. More online marketing strategies revolve around building traffic to your site. And yet, coming up with new ideas to drive traffic to your site can be extremely challenging. Generating more traffic to your site is a crucial part of growing your business. That’s why we’ve put together a list of six new ways to drive traffic to your brand.
The video medium is essential to modern marketing. With the ability to convey important information in a visually-appealing way, videos are a great tool for reaching out and grabbing your audience. Jumping into video content may seem daunting, but with these ten tips you’ll be sure to start off on the right track.
Google rolls out a new algorithm update several hundred times a year. This may seem dramatic (because it is), but there’s no questioning that Google has earned its reputation among SEO kings for continuously rolling out updates. Most of these updates are minor, but occasionally, Google will drop a bombshell of an algorithm that shakes the SERP and SEO strategists straight down to their core. All of this may seem intimidating, but we’re here to break it down for you piece-by-piece, algorithm-by-algorithm, and animal-by-animal.
Lead Generation is a hot topic, and rightly so— you want to work hard to generate plenty of traffic and therefore creating sales leads. But it’s important to work smarter, not harder, to ensure the customers you attract will be the customers you need. As a digital marketing agency, we have provided you with the following tips help you tailor your lead generation to your company’s desired outcomes.
Now that the confetti has settled and resolutions are in full swing, it’s time to welcome the new year in the workplace. Avoid SEO that is so 2017 with these five tools to dominate your market in 2018.
Online reviews are an indispensable tool for any business. Not only can reviews provide a means for customers to evaluate your business, but they can also open doors to improve on your SEO status. While established review platforms such as Yelp and TripAdvisor have been in the mix for quite some time, we are now seeing Google reviews make its way to the front of the pack. When these various review sources all come together under one umbrella, something remarkable is created. Join us as we analyze Google’s implementation of third-party review sources under their Knowledge Graph cards and what this may imply for your business.
‘Tis the season for impractical New Year’s resolutions that we’ve set for ourselves after one too many glasses of that bubbly. That is not to say that resolutions don’t have a proper place. This is especially true in the ever-changing world of digital marketing where it has become increasingly important to set forward-thinking goals to stay ahead of the curve. By setting goals today, you can reap the rewards tomorrow. With some careful thought and consideration, marketers can set realistic goals that are sure to give them a leg-up as we head into 2018 with our heads high and our marketing strategies hopeful.
It’s been some time since Gary Illyes first hinted at mobile-first indexing at Pubcon. Since then, marketers and SEO professionals alike have been theorizing and discussing what this may or may not mean to their web content. Google has since been experimenting with mobile-first indexing and is begging to roll out these changes in small batches. This not only gives Google the time they need to gather results and tweak the process but also gives a lot web developers the time they need to prep their site for the mobile user experience.
Although it may be tempting to hire a full-time SEO specialist on your team, it’s best to first consider the benefits your company will see when deciding to outsource. Having someone in-house may seem convenient, but over time you may find it to be a high price tag for lesser results. This can be a huge decision for your business, so as a digital marketing agency, we’re here with a few tips to help you make your decision.
If you’ve spent any amount of time in the SEO world, there’s a good chance you know a thing or two about the importance of links. If this sounds completely foreign to you, that’s alright; it’s why we’re writing this blog after all. A strong linking structure can have a tremendous impact on SEO. That’s not to say that tossing links of a page just for the sake of having them is an effective strategy. There needs to be rhyme or reason to your link building criteria. Different links in different locations are weighted differently, and this plays in integral in how well your page ranks.
As a branding agency, we have seen our fair share of branding failures. Sometimes things just don’t go as planned and companies pay the reputational price. Below are a few memorable examples of major corporations that dropped the ball in 2017.
As 2017 comes to a close, designers everywhere are talking about one thing: Pantone’s official color of the year 2018. In case you haven’t heard, the chosen color has been deemed Ultra…
Think you’re SEO-savvy? You may be ignoring 36% of your market. Overlooking other search engines, such as Bing, may save time but doesn’t allow your website to reach its full potential. Google SEO, while important, has different criteria than that of Bing. Yes, people use Bing. And yes, it’s important for your organization to stay on top of your SEO on all fronts. Here are six steps you can take to improve your Bing SEO and get the most out of your website.
Net neutrality- if you haven’t heard of it yet, now is the time to catch up! There is a high chance that the rules of the Internet and its providers are about to change, and it’s not necessarily a good thing. The Federal Communication Commission (FCC) will soon take a vote to put an end to its existing net neutrality rules, which reverses the Title II classification of Internet providers. What does this all mean? As a digital marketing agency, we want to be fully up to date with anything Internet related, so let’s take a look.
Our Favorite Local Charities for #GivingTuesday The holidays are a time of giving where small acts of kindness can go a long way. This charitable season is kicking off in a big…
The holidays and winter festivities are right around the corner, which means you’ll be taking dozens of photos in search of the perfect one that will gain you the most likes on social media. Whether it’s an Instagram photo or a Snapchat, there are several filters you can use to enhance the quality and ensure you get the most likes and views on each social platform.
For Instagram, it’s all about the filter. By carefully selecting one, you can automatically make an image appear to be in the holiday spirit. Here are the best filters to use for every winter event.
What Can Your Competitors Teach You About Branding? Although the branding for your company should be unique and individualized, there is a lot you can learn from competitors in your industry if…
Popular Digital Marketing Strategies for Black Friday 2017 It’s that time of year again- 2017 begins its holiday season and with that comes the legendary Black Friday. With Black Friday 2016’s sales…
Social Media Marketing Agency Shares Potential Impact of Twitter’s Character Count Increase You all know the social media platform Twitter and its infamous 140-character count tweets that sometimes make finding the perfect…
Timeless Marketing: Macy’s Thanksgiving Day Parade Thanksgiving Day means two things: turkey and the timeless Macy’s Annual Thanksgiving Day Parade. The phenomenon started in 1924 as a Christmas themed parade with animals…
Web Design Agency Discusses Conversion Inhibitors on Your Website Getting potential customers to convert to sales takes more than a running website. There are many influences that go into a website that…
How to Find and Engage Your Brand’s Target Audience Do you know your target audience as well as you know your brand? Who are they? How do they think? What are their…
Branding 101: The Marketing Power of a Logo Evolution If you’re looking for a way to update your company without a complete rebrand, a simple logo renovation may just be the way…
Benefits of a Restaurant Having a #foodstagram Don’t let the name intimidate you; a foodstagram is just what it sounds like: an Instagram page devoted to food. That means all content posted…
5 Digital Marketing Mistakes Killing Your Brand The digital marketing industry is an ever-changing, monolithic entity. Making your brand stand out from the rest is the key to survival. The best way…
If you are just now getting your foot in the door of the SEO world, chances are there’s a lot of jargon going around that may seem foreign to you. Right off the bat, you may be asking yourself “well what is SEO?”.
You’ve made the decision to work with a marketing agency, and as a paying client, you want to take full advantage of what they can do for your business. It may seem…
3 Social Media Trends Essential to Your Marketing Strategy If you’re developing a marketing strategy, breaking into social media is a must. The question then becomes; what is the best way to…
Web Design Company Discusses Impacts of Google Chrome SSL Update Back in August 2014, Google made its desire to influence all website owners to move from HTTP to HTTPS very clear. Historically…
Tips for Efficiently Working with Your Web Designers Designing a website for your company is no easy task. It may be an easy decision to have one made, but that’s where the…
5 Popular Website Design Trends Headed for 2018 When the new year approaches, there comes an urge to revamp the things around you, including your company’s website. A popular question amongst businesses…
SEO v. PPC: Choosing Which is Right for You As a digital marketing agency, we are often asked what is better: Search Engine Optimization (SEO) or Pay-Per-Click (PPC). It is a debate…
NEW SOCIAL MEDIA MARKETING PACKAGE FOR RESTAURATEURS! As a digital marketing agency, we understand that social media promotion for restaurants differs greatly from that of some other industries. This is where the…
3 Reasons to Invest in a Mobile Friendly Website Coming across an individual who does not own a smartphone is an extremely rare occurrence. There’s an impressive number of smartphones floating around…
Facebook Disables Education, Employment, Field of Study, and Job Title Facebook’s user data has become an invaluable resource for ad targeting campaigns. The problem with ad targeting based on user-generated information, is…
Steer Clear of These 3 Common SEO Myths Search engine optimization (SEO) is the driving force behind proper digital marketing. What used to be a foreign language, is now something that marketers…
5 Signs You Should Look to Hiring a Digital Marketing Agency Hiring a digital marketing agency is a big decision. Putting your reputation on the line never gets any easier. This can…
5 Key Components Your Website May Be Missing As a web design agency, we’ve seen our fair share of superb websites. There is no go to cookie cutter formula for composing a…
We’re nearing the latter half of 2017, and the rapidly changing world of social media is growing at an alarming pace. It can be difficult to keep up with new trends and…
Pardot: A Better Way to Run Your Marketing Campaigns As a marketing agency in the digital age, there is a constant need to not only keep up with the latest advancements in…
Hurricane Harvey Relief: Legitimate Ways to Help From the Tristate Area With news of Hurricane Harvey dominating most major media outlets nationwide, it’s difficult not be overwhelmed by the recent disaster, especially…
Digital Marketing Agency Earns Position on Inc. 5000 2017 List After years of continual growth and client success stories, Kraus Marketing has proudly landed a spot on the Inc. 5000 2017 list.…
Kraus Marketing Announces New Social Media/Blog Content Package Social media seems easy, doesn’t it? All you have to do is write a post on Facebook or Twitter, and the business will come…
Selecting the Right Font for Your Brand The font you choose to represent your company will act as a visual communication to consumers, so make sure to choose wisely! Just like your…
Shark Week’s Mega(lodon) Marketing Strategy Shark Week. It’s a summer phenomenon that seems impossible to avoid. Social media went crazy over the promos and the fact that Michael Phelps planned to race…
6 tips for choosing your law firm’s digital marketing agency Choosing a digital marketing agency can be a confusing process. A lot of marketing agencies may seem like they offer the same…
Just because you read something on the internet, or hear it from a colleague, doesn’t mean it is true. After years of working with realtors on a daily basis, we’ve heard it…
Top 5 MSP Marketing Tips Make your marketing about yourself Unlike a VAR (Value Added Reseller), who focuses their marketing around their line of vendor products, it’s critical for MSP’s (Management Service…
Common Visual Branding Mistakes in Your Advertising Campaign Remember that the visual branding aspect of your advertising campaign plays a major role in how an audience perceives your brand as a whole,…
Web Design Agency Talks the Pros of Making Your Static Website Dynamic So, before we dive into details about why you should make your website dynamic, you may be wondering if you…
Kraus Marketing Takes Home Five First-Place Awards at The Jersey Awards Kraus Marketing recently attended the 49th Annual Jersey Awards in Cedar Grove, New Jersey on Wednesday, June 7th. The Jersey Awards…
According to a study conducted by Pew Research Center, 79% of Internet users are on Facebook. If you are not on social media, it is definitely time to jump on the bandwagon…
There is quite a lot going on in the social media world right now, as platforms continue to compete against one another and the ever-changing web. Some of these awesome new features…
Are you a brick-and-mortar store looking to sell retail products online? Magento, an ecommerce web development platform, is the best solution to increase online sales and maximize gross margins online. It is…
What do you think the public perception of your accounting firm is? It shouldn’t come as too much of a surprise that the two things people commonly think about accounting firms are…
Have you been trying and struggling to fully optimize a low-conversion-volume account in AdWords? As a PPC company, we specialize in crafting successful campaigns for our clients. We thought it would be…