Digital Marketing News

While it may seem easier to attract new people to your website, it’s less expensive and more profitable to get back those that have already visited and made purchases.

While you may be a new business or are looking to take it to the next level, you don’t need a big budget to get your marketing campaign in front of the right people.

Improve Store Sales with a Retail Marketing Strategy In the age of online shopping, running a brick-and-mortar store involves new challenges and difficulties. A successful retail marketing strategy is more important than…

You can hire an internal marketing manager or team to work in-house, or partner with an external marketing agency, but how do you know which is right for you? Here’s the top three considerations for your small to medium business when deciding between internal vs. external marketing.

Creating a comprehensive healthcare marketing strategy is vital to distinguishing your practice and getting awareness that will drive patient conversions. It is reported that over 60% of patients run an online search before scheduling an appointment. Simply being online is not enough anymore; an effective digital campaign is necessary to get recognition from search engines.

During a contraction, businesses look to cut unnecessary spending to help cash flow. While marketing is higher on the ‘cut’ list, here are the highlights of why this is the time to be actually investing in digital marketing.

To help you optimize your business’s next email marketing campaign, we’ve outlined 10 dos and don’ts that are simple enough to implement today but important enough to drive success.

Customer retention is an essential for any marketing strategy and can form the backbone of a successful business. Here’s how to measure your customer retention, why it matters, and how to boost your retention rate.

User generated content (UGC) is any content produced by online users that are not getting any compensation in return. This gives eCommerce brands an advantage because they get exposure and reach to new audiences without dipping into their advertising budget or spending time producing content.

Direct-to-consumer (DTC) brands are those that sell directly to their customers, without using a third-party retailer or wholesaler. These brands are often digitally native, with a large focus on e-commerce.

In order to stay relevant amongst the competition, it is imperative to engage with your customers. If you’re only focused on selling, you’re going to lose customers to sites that are providing a personalized and engaging experience.

With each new year comes predictions of the trends that will most affect the marketing industry. For retail marketing in particular, we have broken down the trends that will be most impactful and necessary for retail companies to focus on in establishing their marketing strategies in 2020.

The hospitality industry is among the most competitive when it comes to making the final sale. To stand out among the plethora of other hotels, restaurants, transportation services, and more, your company needs to find smarter ways to get consumers to convert.

All content should be created with a purpose. When developing your content strategy, keep in mind your overall business strategy and what you are trying to accomplish by publishing this content. Think about your target audience; what do they enjoy and where do they consume content?

Hyper targeting allows marketers to use specific data parameters to focus their efforts on the users who have been identified as being the most likely to convert. With the right amount of data, marketers can layer various information requirements to zero in on a specific group.

The e-commerce experience provided by your website can make or break a sale. If you’re reporting a high bounce rate or have an increase in abandoned carts, you can implement these simple strategies to enhance the e-commerce experience for your customers.

If your business doesn’t offer a tangible product that can be wrapped and left under the tree, it can be hard to see a place for your marketing during this season. That is why compiled a few tips on how to use the holidays to market your service-based business.

Sales professional and author Brian Tracy, wrote what is considered a bible of sorts to salespeople everywhere entitled “The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible.” In it, Tracy elucidates some of the key ideas behind what makes a smart salesperson, what allows a sale to work, and why customers are driven to buy. In this post, we will review some of the major pieces of Tracy’s work and discuss what you should know about selling if you want to sell your own products, market them effectively, and set up your business for success.

In 2019, social media is how people often stay up-to-date on breaking news. This makes seeing current events on your feed a common occurrence. As a marketer, it is time to learn how to use this to your advantage.

With the current onslaught of content in all aspects of our lives, consumers are becoming increasingly picky about what they read, buy, and want to see on their feeds every day. We break down the benefits of using data-driven marketing, and why you should start incorporating it into your strategy today.

E-commerce enables you to reach a global audience and increase your sales opportunities by being operational 24/7. The year 2020 is set to see over two billion online shoppers globally, with over half of that number solely for digital products. E-commerce is cost-effective as it has minimal set-up and maintenance costs. You’re even able to sell both physical and digital products.

The opportunity for your business is massive on e-commerce’s most hallowed day, but you’ll need a marketing strategy to match. Here are 14 tips for crafting your Cyber Monday marketing strategy.

If you’re using Google Ads, its likely you have decided upon some of the goals you want to hit with your ads, such as more website traffic and greater online sales. Optimizing your ads for conversions with Smart Bidding is one of the best ways to reach your goals, while staying within your set budget.

The time is now to set your Black Friday marketing plans, so use these tips to stand out from your competition and satisfy the hordes of customers, old and new, looking to get a piece of this year’s deals.

Just because your brand treads within the touchy territory of a highly regulated industry, it does not mean creative, engaging marketing is beyond your reach. And while getting started can be tough, the end result is worth the time spent researching and developing a compliant, effective strategy.

Are You Marketing Your Practice’s Digital Health Tools Correctly? In the age of wearable technologies like smartwatches, health data is easier to consistently track and utilize toward better health outcomes for patients.…

Picture this: you’re shopping on your mobile device, just itching to find that perfect something to make up for a bad day. After ten minutes of sitting through irrelevant ads, you’re even more peeved than you were to begin with. Ads can be annoying, but they don’t have to be. Let’s take a closer look at how marketers can change their mobile advertising strategy for the better.

As an ecommerce business, you are gifted with the wide reach that selling via the internet offers. Just because you started off in a local area doesn’t mean you’re confined to that space. However, we understand that the thought of tapping into international markets can be intimidating. Here are some tips to ensure your business is up to the challenge.

It seems that with every new political issue or controversial topic comes companies with marketing campaigns to reference them. It’s great that businesses are recognizing the importance of staying up to date with current events, but for the businesses themselves, this can quickly prove to do more harm than good. Let’s take a closer look.

While podcasts may seem like the radio’s wannabe younger sibling, they actually have a lot to offer- even for your business. They’re becoming increasingly popular, offering mobile audio entertainment to people on the go or those looking to absorb more content in general. Here’s how you can utilize podcasts to boost your marketing campaign and increase traffic to your website.

We made it. It’s that time of year where we each get a turn at taking that long-awaited vacation. Or maybe you’re planning ahead for Labor Day weekend. It would make sense that as we’re lounging at the beach or spending quality time with family, the last thing we’d be jumping to check is our email.

Amazon has come a long away from its humble beginnings as a simple website to sell books. Now an industry leading e-commerce platform dominating internet retail, it provides an opportunity for businesses to expand the reach of their traditional stores. More recently, however, it has been found that Amazon display ads are also helping to drive non-Amazon sales.

Now that we are completely immersed in the digital marketing universe, it makes sense that our primary source of content, informational and promotional, takes place on the web. The degree of content absorption has everything to do with trust and reputability. Individuals need to have confidence that what they’re reading is the truth.

We’ve heard the name and we’ve seen the logo, but what is it? HubSpot is an all-in-one tool that helps businesses with their inbound marketing strategies. HubSpot Marketing Hub offers businesses a wide assortment of features, which include Social Media, Analytics, Email, Blogging, Search Engine Optimization (SEO), Ads, and so much more.

YouTube is one the biggest websites around. Actually, it’s the second most popular website in the world next to Google. People actually use YouTube as a search engine, so it presents a huge opportunity for your business. Because of its popularity, the competition is fierce, and in order for you to be successful, you need to make sure you have the time and tools to upload high quality content on a consistent basis.

Viral marketing and buzz marketing use similar techniques to achieve their goal, but there are differences between the two. Learn about both types of marketing, and which is better for your brand.

Generating sales does require some manipulation, marketing, and effort. While you are in the perfect position at baseline, following some very useful tactics will ensure that you are on the right path, the path of a steady e-commerce growth rate. Here are some great marketing practices you should be trying.

Smart homes are the future. While there are very evident disadvantages and advantages of converting your traditional home into a smart home – it seems millennials are more likely to jump on the pro smart home bandwagon than any other demographic. As a real estate agency, it is important to know just what your target market is searching for.

In order for any business to grow and sustain, it has to have clients! Building a strong relationship with your clients is not always the easiest, so it’s important to understand how to stay in touch in a meaningful and memorable way. Take a look at some of the best ways to maintain great relationships with your customers and how to keep them coming back.

One could say that the most important aspect of an email is the subject line. You have a limited number of characters to make an impact and get your message read. Now that we know the importance of an ecommerce subject line – let’s explore some ways we can ensure your next email blast doesn’t end up in the trash.

As a business, it’s vital to ask yourself where you stand in your market. You must know your position within the market to best engage your target audience and beat your competitors. Positioning isn’t discussed as often as it should be in marketing. It’s not solely about crafting your brand identity, but also how you position your business amongst your competitors to fulfill a consumer need that remains unnoticed.

Developing an effective marketing strategy for a private school is particularly difficult due to intense competition and the overarching impact the decision has on other areas of life. To further direct the process and optimize your private school marketing strategies, consider these five steps to direct your attention to the proper audience.

By now it’s undeniable that vaping is popular among all ages. In this enormous market is an overflow of product choices both online and in-store. So the question is- how can vapor stores stand out in a saturated market? With endless purchasing options for consumers, it’s paramount to establish an acclaimed reputation in the industry. Consider these top marketing channels vapor stores must use to climb to the top of the industry.

The medical world sees advances in the industry at staggering rates. But many times, offices will put so much focus on staying up-to-date with the latest medical practices, that they forego the business aspects of their occupation. If you don’t differentiate your services from your competitors, all your advancements will simply go to waste. The trick to aligning traditional medical offices with the advancements of today’s technology is a strategic marketing plan.

As the case is with most projects, taking the time to plan your strategic action will greatly enhance your ability to meet your business goals. Content marketing is no different.

How Content Can Benefit Lead Nurturing Success Within the real estate market, quickly converting leads into clients is more important than ever. People looking for a home are seriously considering making a…

Reviews are crucial to your business’ online marketing. Although there’s always the chance of receiving a negative review, the benefit that comes along with a review helps with more than just persuading potential clients or customers to use your services or products. Curious how they can help your business and website?

In positioning a brand, companies strive to communicate the most genuine and relevant insight into the success of their services. Consumers yearn to see those valuable links a brand creates between its efforts and ultimate goals. The proof is in the numbers, but sometimes those numbers can drown out the messages marketers are trying to convey. Thus, strong data storytelling provides a backbone to properly differentiating a brand against the competition.

Despite television consumption standing at an all-time low, video content is still gaining popularity – it has just shifted form. YouTube has been dominating the video-sharing platform since its birth in 2005. Today, 73% of American adults are frequenting YouTube. Within just the 18-24-year-old age group, that number rises to a staggering 94%. Given such high statistics, there’s no reason advertisers shouldn’t be taking advantage of this platform. Integrating a YouTube ad into your portfolio will provide a new, dynamic means of advertising while reaching your target market across all age ranges. When rendering your next video advertisement, keep these key tips in mind.

We get it- B2B marketing may not seem like the place to get all emotional with your audience. But, the truth is, you couldn’t be any more wrong. Just because the message you are trying to convey or the conversions you are trying to reach aren’t as touching as buying an engagement ring or planning a relaxing vacation, doesn’t mean emotion is eliminated from the equation. Emotionally targeted marketing can actually enhance customer engagement in B2B scenarios, just like in B2C marketing.

It’s a debate many don’t even know exists: should ads be placed above or below the fold? What seems like a no brainer—many would assume above the fold, considering newspapers made that the gold medal of ad placements—actually requires significant consideration in the digital marketing world. Now that your world is turned upside down, it’s time to explore the ad placement debate and determine the best practice for your business.

Just when you thought you might be grasping the complex world of SEO, something else gets thrown your way. So here we are, throwing that something new your way! But we promise you’ll thank us down the road when someone asks you to create a nofollow link on your website. So what is a nofollow link, you ask?

Three Tips to Save Your AdWords Account from Google’s New Deactivation Policy In recent Google AdWords News, the search engine giant announced on Twitter that it is deactivating AdWords accounts not used…

How to Make the Most of Your Marketing During the 2018 Winter Olympics The Winter Olympics are an exciting time for athletes and spectators alike. Rooting for favorite athletes and countries, cheering…

It’s oh-so-tempting to peruse Getty images for the perfect shot for your new website—or worse, Google “Free Stock Photos” and await your site’s fate. Images are expensive, yet so is a failed campaign. Stock photos may be ideal for a few aspects of your company’s marketing efforts, but step away from the stock photo search for one minute and read our case for custom photography for your website.

You’ve built your business from the ground up-you know every nook and cranny, every word of the vision and mission statements, and you have your goals clearly thought up in that entrepreneurial-savvy brain of yours. Who better to run your Google AdWords account than you-the person who knows your business best? But then again, do you really know much about Google advertising and have the time to utilize AdWords to its fullest?

If you build a website and no traffic is going to it, did you build a website at all? Simply having a website for the sake of having one is no longer enough. More online marketing strategies revolve around building traffic to your site. And yet, coming up with new ideas to drive traffic to your site can be extremely challenging. Generating more traffic to your site is a crucial part of growing your business. That’s why we’ve put together a list of six new ways to drive traffic to your brand.

The video medium is essential to modern marketing. With the ability to convey important information in a visually-appealing way, videos are a great tool for reaching out and grabbing your audience. Jumping into video content may seem daunting, but with these ten tips you’ll be sure to start off on the right track.

Lead Generation is a hot topic, and rightly so— you want to work hard to generate plenty of traffic and therefore creating sales leads. But it’s important to work smarter, not harder, to ensure the customers you attract will be the customers you need. As a digital marketing agency, we have provided you with the following tips help you tailor your lead generation to your company’s desired outcomes.

‘Tis the season for impractical New Year’s resolutions that we’ve set for ourselves after one too many glasses of that bubbly. That is not to say that resolutions don’t have a proper place. This is especially true in the ever-changing world of digital marketing where it has become increasingly important to set forward-thinking goals to stay ahead of the curve. By setting goals today, you can reap the rewards tomorrow. With some careful thought and consideration, marketers can set realistic goals that are sure to give them a leg-up as we head into 2018 with our heads high and our marketing strategies hopeful.

How to Find and Engage Your Brand’s Target Audience Do you know your target audience as well as you know your brand? Who are they? How do they think? What are their…

5 Signs You Should Look to Hiring a Digital Marketing Agency Hiring a digital marketing agency is a big decision. Putting your reputation on the line never gets any easier. This can…

Shark Week’s Mega(lodon) Marketing Strategy Shark Week. It’s a summer phenomenon that seems impossible to avoid. Social media went crazy over the promos and the fact that Michael Phelps planned to race…

6 tips for choosing your law firm’s digital marketing agency Choosing a digital marketing agency can be a confusing process. A lot of marketing agencies may seem like they offer the same…

Top 5 MSP Marketing Tips  Make your marketing about yourself Unlike a VAR (Value Added Reseller), who focuses their marketing around their line of vendor products, it’s critical for MSP’s (Management Service…