I’m Thinking About Jumping on the Social Media Bandwagon…
Social media marketing is a powerhouse technique used to build awareness with your targeted audience. Allocating money towards paid social media efforts, as well as understanding how to create an organic following are two key factors in creating a successful strategy.
The rise of social media over the years has proved that it is here to stay, as its user statistics continue to rise. Did you know that:
- 3.2 billion people use social media every day
- 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business
- 54% of social browsers research products on social media
Contact Us to Talk About Social Media
Using the form below or by calling 973.998.5742
With all the different social media platforms where does your business fit in? Kraus Marketing helps you get it in front of the right audience.
As a top social media marketing agency, Kraus Marketing is here to help you with your social media marketing efforts, which include content creation, strategy, and analytics tracking. We understand the importance of harnessing the most powerful marketing tools available, elevating your brand awareness to new heights.
You may feel pressured to join every available social platform, but keep in mind which channels would best appeal to your target audience. At Kraus, we strategize what platforms are right for you and what ad spend should be behind each campaign. Below are several of the most commonly used social media outlets for our clients.
Facebook Marketing Strategy
With Facebook boasting a whopping 2.414 billion active monthly users, what better place is there to market your business? This platform is continually updated with new features that allow for diversity in content sharing, like Facebook Marketplace, Facebook Live, and stories.
As a business owner, you have more than enough to worry about. Your priority is to increase awareness, build brand value, and generate leads. This is where Kraus comes in. We understand how important it is to craft the perfect, shareable message, and how to designate the proper ad spend behind it, increasing impressions and engagement. We’ll stay on top of Facebook’s updates and learn how to utilize them best for your business.
Using Facebook’s Re-targeting Pixel to Increase Conversions
Facebook’s advertising suite includes sponsored posts, scheduled ads, and even allows for re-targeting. So, what exactly is re-targeting? Have you ever been spooked to find the same item you were just browsing in ad form on another site? This is not mystical computer sorcery, it’s re-targeting.
Facebook provides a pixel code, which we then place on your website. When someone visits your site, that pixel ends up on their browser. When they leave your website, they will still be shown ads for the products or services they were viewing. This is an invaluable tool to help keep you on your customers’ radar. If you don’t have re-targeting set up on your website, you may be losing out on some easy conversions.
The only way to know how well your marketing strategy is performing on Facebook is to measure multiple campaigns by implementing A/B testing. It is important to measure ROI and KPIs. KPIs should be set up to match your original goals. For instance, if you want to increase brand awareness, your KPI would be Facebook page views and traffic to your website. If you want more business, you should track conversions and leads due to Facebook advertising.
Let us take the lead in implementing effective Facebook marketing strategies for your business!