As companies and consumers turn their focus to the environment and look for ways to mitigate emissions, some businesses have stepped forward as a leader in the renewable energy realm. As an integrated digital marketing agency that understands the importance of sustainable and environmentally conscious brands, we look forward to sharing positive success stories from our clients in the industry. Learn how Kraus Marketing assisted one renewable energy client in the case study below.
Our Client:A New Jersey-based commercial electrical contracting company providing world-class electrical installations, maintenance, and repair to businesses and corporations throughout the state.
Client Challenge:The client needed an ongoing digital marketing campaign to give their business an online presence, reach the correct clientele (corporate and commercial clients rather than residential clients), and set themselves apart from their competitors. They also wanted to convey benefits that were specific to their company, such as their unique industry knowledge on renewable energy sources, including solar power.
The Kraus Solution:
This client partnered with Kraus Marketing for a fully managed integrated digital campaign consisting of SEO, social media, and email. Our strategy allowed us to help the client better reach their target audience, broaden awareness, retarget current prospects, and showcase their services—many of which focused on green energy offerings for businesses, such as photovoltaic system installation, maintenance, and repair.
Client Success:From the launch of their digital campaign until now, our marketing initiatives have helped our client see great results. Since partnering with our renewable energy marketing agency, they have seen increased website traffic from social media, high average page duration on blogs (including blogs focused on green energy), and an increase in services booked.
Stats:The client partnered with us in December of 2019 and launched their digital campaign shortly after. To show their continued success, even after the digital campaign had been running for a while, we reviewed data for April 1st, 2021 to July 1st, 2022 and compared that to the previous period (the time directly after the campaign launch):
- Overall traffic to the website increased 49.85%
- New users increased 50.75%
- Organic traffic increased 214.61%
- Traffic from social media increased 25.17%
In addition, several high-performing blogs have helped establish the client as a unique authority within their field with topics relating to solar maintenance and photovoltaic system maintenance. These blogs boast an impressive average time spent on a page of over three minutes and a high number of unique pageviews. This indicates that the site’s content is engaging, informative, and attracting visitors organically.
We look forward to working with this client well into the future and we’re excited to help them grow their renewable energy-focused services!
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