Founded in 1959 as Atlantic Photocopy, Atlantic is now a fully integrated tech company supporting over 20,000 organizations. They serve small and large corporations in the New York City metropolitan area and the Greater Philadelphia and Delaware Valley. Their services include Managed IT Support & Security, Document Management, Managed Print Services, Remote Workplace Solutions, and more.
After years of growth and a shift towards a digital focus, Atlantic was in need of a rebrand – which also meant an updated website and marketing materials. The rebrand had to include a new logo as they transitioned from ‘Atlantic, Tomorrow’s Office’ to just ‘Atlantic.’
The Kraus Solution
Kraus Marketing created a modernized logo, fresh messaging & color palette, and an overall brand strategy to help Atlantic in their company evolution. We implemented the new branding throughout their website and various pieces of marketing collateral which included a trade show banner stand, polo shirts, mugs, and business cards to name a few.