Why Is It Important to Have an ADA Compliant Website in 2023?
Everyone deserves to have the same opportunities, even when it comes to user experience on a website. The Americans with Disabilities Act (ADA) ensures this by prohibiting discrimination against anyone with disabilities. The official standard of website accessibility for companies stands firm that “places of public accommodation” must remove any “access barriers” that would prevent disabled individuals from accessing the establishment’s goods or services.
In this blog, we’ll dive into three key reasons to have an ADA compliant website.
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1) Grow Your Target Audience
If you aren’t already aware, there are almost 50 million people with disabilities in the United States. So, if you refuse to make your website ADA-compliant, you’ll be excluding millions of potential customers who can’t access your products or services online. On top of that, if your competitors have kept these customers in mind and made their website more accessible, these customers won’t hesitate to purchase from them instead. Encompass your entire audience by designing your website with ADA compliant guidelines, functions, and features.
2) Augment Your SEO Efforts
Every good web developer understands search engine optimization and how it can transform the success of a business. Now more than ever, search engines are crawling pages with more human intention. One key element of SEO is accessibility to screen readers. These readers crawl your web pages pretty similar to search engines. Thus, if your website is harmonious with the Web Content Accessibility Guidelines, you will delight all your users as well as search engines.
For this reason, video transcripts, meta-tagging, alternative text, and other optimization actions can raise your standing on search engines and in the minds of your consumers.
3) Avoid Legal Issues
Though the ADA does not relate to religious organizations or private clubs, ADA compliance is mandatory for websites in these two categories:
- Websites for, or funded by, local or state governments
- Websites for businesses
If your website falls into the two categories above and you defy ADA compliance, you may succumb to severe fines, lawsuits, dissatisfactory reviews, and an irreparable reputation. Eventually, this taxing oversight will deplete your valuable time, energy, and money, and your business may be unable to recover. By keeping your website easily accessible from the get-go, you can prevent burns to your wallet and reputation and enjoy the positive effects of listening to and accommodating all members of your target audience.
We are a full-service digital marketing agency looking to take your campaign or project from concept to finished product, assuring no detail is overlooked along the way.
Optimize Your Website for ADA Compliance
Making every digital inch of your website fully ADA-compliant may seem daunting, but not if you have website and SEO experts that can do this for you! Kraus Marketing is an advanced digital agency filled with marketing masters who can effortlessly convert your website and its content to cater to all audience members. Contact us today to get started optimizing your site.