How Your Small Business Can Benefit from Meta Advantage
As a small business in today’s gigantic abyss of digital advertisers, it can be extremely hard to stand out. Thankfully, Meta is unveiling new tools to help small business advertisers see more desired results. With their tremendous advances in automation and AI, Meta has now released “Advantage” and “Advantage+”, giving users a whole new face of marketing tools for their digital advertising crusades. Here’s how Meta Advantage and Meta Advantage+ can further boost the success of your advertising campaigns.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
What is Meta Advantage?
Meta Advantage offers a neat vessel of advertising automation resources fueled by machine learning. Its goal? To keep your necessary tools in one spot, instead of switching back and forth from different pages. If you’re already fluent in Facebook’s ad toolset, this change won’t be too drastic for you. Furthermore, Advantage let’s you customize specific aspects of your manual campaign setup. For instance, you can modify the “Detailed Targeting” choices for your audience.
Meta Advantage has upgraded Facebook’s optimization tools to give you superior ad results and the ability to sustain them throughout the duration of your campaign. Their products let businesses of all statues acquire better ad performance, allowing you to worry less about handling your campaigns and their results, and get back to running other business matters.
What is Meta Advantage+?
Meta Advantage+ is another tool in the Meta Advantage Suite that is deemed the next evolution of Facebook automated ads. Essentially, Advantage+ lets you automate an entire campaign flow from start to finish. It also lets you automate a core step of a manually set up campaign through four subproducts: Advantage+ App Campaigns, Advantage+ Placements, Advantage+ Creative, and Advantage+ Shopping Campaigns. Here are the differences:
- Advantage+ App Campaigns: Helps increase performance for marketers through real-time learning, letting you adjust ads across audiences, creatives, and placements.
- Advantage+ Placements: guides you on how to best place an ad across various channels like Facebook, Messenger, and Instagram.
- Advantage+ Creative: Offers a single-entry point for creative optimizations to help the effectiveness of your ads.
- Advantage+ Shopping Campaign: Helps maximize your online sales performance by optimizing across campaign levers. These levers include budget, targeting, and placement.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Is Meta Advertising Worth the Effort?
In case you’re unaware, Meta’s products have billions of users. It’s very clear that people use Meta. This depth of reach means immense potential for digital marketers. With a successful advertising strategy, there’s no stopping the positive results you could achieve.
How to Start Advertising with Meta
The Meta Advantage Suite is definitely “sweet” for advertisers, but if you don’t know what you’re doing, your money may be wasted. Kraus Marketing’s award-winning digital advertising team are Meta wizards and are masterfully equipped to give you positive results and campaign success. Contact us today to start revamping your advertising campaigns.