Leverage These Social Media Trends in 2019 Each year, HootSuite comprises an annual report that predicts the social media trends right around the corner. In fact, the predictions are statistically supported by…
Our pets are a huge part of our lives. They are family members; our furry children. The love and home we provide them is the least we can do for the unconditional love they give us every day. Because we know how some animals crave as much love as they give, Kraus Marketing wanted to help a local animal shelter find as many of its residents a forever home as possible.
With its new private marketplace, Snapchat is changing the way advertisements serve its publishers and appeal to brands. The end of July marked the beginning of a series of beta testing for the new age of Snapchat ads.
Recently, twitter users are a lot less likely to get offended by trolling tweets or accounts and more likely to see progressive dialogue. This is no coincidence since the popular social media site made serious moves to improve conversation and overall user experience through changes in search ranking algorithms. If you’re not a regular tweeter, it’s important to mention that tweets rank in reverse chronological order to maintain relevance as time passes. Still, some tweets appear a bit out of order, and others get sent down to the way bottom of the news feed. The order of appearance is a result of the algorithms, and they function to properly display tweets in a relevant and timely order.
This year introduced changes to improve advertising metric offerings across almost every social media platform. Clearly, the cries of advertisers for better solutions to measure engagements have been heard. Facebook, the most commonly used social media platform, recently adapted new metrics for video advertisements.
When used correctly, social media measurements will guide the content, timing, and placement of your social media posts to produce statistically proven, guaranteed impressions. As a result of constant different moving parts and multiple platforms to pay attention to, it’s easy to make mistakes in the measurements. Take our advice and avoid the following mistakes to use social media measurements the right way.
From top styles to quirky home décor finds, Instagram is brimming with inspiration. The popular app has proved to be perfect for sparking a buyer’s attention. And now with the app’s new shoppable features, selling on Instagram has never been easier.
The brewing market is booming! The popularity of craft breweries has steadily grown over the last decade and that is thanks to the unique marketing strategies each of these breweries used.
Instagram has recently reached one billion monthly users and with the new release of IGTV, a viable threat could be posed to YouTube for the first time.
Snapchat has come far from its original intention of sending and receiving short, disappearing pictures and videos. The app has thrived in becoming a social app and has grown to include new features for users, recently including 60-second Snaps, customizable Geofilters, the Snap Map, and much more.