This year introduced changes to improve advertising metric offerings across almost every social media platform. Clearly, the cries of advertisers for better solutions to measure engagements have been heard. Facebook, the most commonly used social media platform, recently adapted new metrics for video advertisements.
When used correctly, social media measurements will guide the content, timing, and placement of your social media posts to produce statistically proven, guaranteed impressions. As a result of constant different moving parts and multiple platforms to pay attention to, it’s easy to make mistakes in the measurements. Take our advice and avoid the following mistakes to use social media measurements the right way.
From top styles to quirky home décor finds, Instagram is brimming with inspiration. The popular app has proved to be perfect for sparking a buyer’s attention. And now with the app’s new shoppable features, selling on Instagram has never been easier.
The brewing market is booming! The popularity of craft breweries has steadily grown over the last decade and that is thanks to the unique marketing strategies each of these breweries used.
Instagram has recently reached one billion monthly users and with the new release of IGTV, a viable threat could be posed to YouTube for the first time.
Snapchat has come far from its original intention of sending and receiving short, disappearing pictures and videos. The app has thrived in becoming a social app and has grown to include new features for users, recently including 60-second Snaps, customizable Geofilters, the Snap Map, and much more.
Imagine having one place to view all of your visual and multi-media. You could see snapshots into the daily lives of influencers, celebrities, or even your friends. You could watch them live-stream and answer your questions in real-time. Imagine also being able to go onto users’ channels and watch longer, more in-depth videos that they have uploaded. Wouldn’t it be convenient if there were one platform for all of that? Well, now there is.
Social media is what makes the world go round. Well, it makes the marketing world go round. Why? Because it drives targeted traffic, it can help boost your site’s SEO, it’ll help you build a relationship with your audience, and it can find potential customers who didn’t know about your brand before. However, having one social media platform for marketing is not enough. Your customers, or followers, most likely have more than one social media platform themselves. If they follow you on Facebook, they’ll want to follow you on Instagram as well. Not to mention, each platform allows you to market in different ways. Here are the pros of each suggested social media platform.
Facebook has been making it easy to raise money right from your social page, while also engaging and inspiring others to donate on your behalf. As of recently, Facebook has reportedly been testing a new feature that would grant users the ability to give reoccurring donations.
Social media management refers to the process of managing your online interaction across all social media platforms. In order to stay relevant and visible in the ever-growing world of social media, it’s important to have engaging content that draws your readers in. Yet, an equally as vital aspect to your social media strategy is creating scheduled posts for that content. As a company, you want to ensure you’re delivering content to your consumers at the time they’re most likely to see it. While implementing a structured social media strategy may begin as a daunting feat, there are immense overall benefits that your company’s presence will gain.