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Why the Medical Field Needs Instagram

Why the Medical Field Needs Instagram

Instagram is the perfect platform to get the word out with one of the most populated and influential demographics. There are approximately 800 million users, in which 90% are under the age of 35. This allows you to reach an audience that may not be as prone to doctor visits. Let’s take a look at some of Instagram’s best practices for the medical field.

Learning to Build Your Social Media Footprint

Learning to Build Your Social Media Footprint

Today, one of the most important techniques you can do for your business is to build your social media presence. It’s no secret that social media rules the internet for both personal use and professional use. When it comes down to small or large businesses, almost all of them have some form of social media. In fact, 82 percent of small business owners are using Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their business. So, how can building your social media footprint benefit your business?

Clearing a Local Animal Shelter: A Pro Bono Social Media Project

Clearing a Local Animal Shelter: A Pro Bono Social Media Project

Our pets are a huge part of our lives. They are family members; our furry children. The love and home we provide them is the least we can do for the unconditional love they give us every day. Because we know how some animals crave as much love as they give, Kraus Marketing wanted to help a local animal shelter find as many of its residents a forever home as possible.

Just Revealed: Twitter Ranking Strategy in Search Results

Just Revealed: Twitter Ranking Strategy in Search Results

Recently, twitter users are a lot less likely to get offended by trolling tweets or accounts and more likely to see progressive dialogue. This is no coincidence since the popular social media site made serious moves to improve conversation and overall user experience through changes in search ranking algorithms. If you’re not a regular tweeter, it’s important to mention that tweets rank in reverse chronological order to maintain relevance as time passes. Still, some tweets appear a bit out of order, and others get sent down to the way bottom of the news feed. The order of appearance is a result of the algorithms, and they function to properly display tweets in a relevant and timely order.

Facebook Videos Are Revamping Their Ad Metrics

Facebook Videos Are Revamping Their Ad Metrics

This year introduced changes to improve advertising metric offerings across almost every social media platform. Clearly, the cries of advertisers for better solutions to measure engagements have been heard. Facebook, the most commonly used social media platform, recently adapted new metrics for video advertisements.

Steer Clear of These Social Media Measurement Mistakes

Steer Clear of These Social Media Measurement Mistakes

When used correctly, social media measurements will guide the content, timing, and placement of your social media posts to produce statistically proven, guaranteed impressions. As a result of constant different moving parts and multiple platforms to pay attention to, it’s easy to make mistakes in the measurements. Take our advice and avoid the following mistakes to use social media measurements the right way.

Selling on Instagram Made Easy

Selling on Instagram Made Easy

From top styles to quirky home décor finds, Instagram is brimming with inspiration. The popular app has proved to be perfect for sparking a buyer’s attention. And now with the app’s new shoppable features, selling on Instagram has never been easier.