How IGTV Can Help Leverage Your Brand

How IGTV Can Help Leverage Your Brand

Imagine having one place to view all of your visual and multi-media. You could see snapshots into the daily lives of influencers, celebrities, or even your friends. You could watch them live-stream and answer your questions in real-time. Imagine also being able to go onto users’ channels and watch longer, more in-depth videos that they have uploaded. Wouldn’t it be convenient if there were one platform for all of that? Well, now there is.

Why One Social Media Platform for Marketing Is Not Enough

Why One Social Media Platform for Marketing Is Not Enough

Social media is what makes the world go round. Well, it makes the marketing world go round. Why? Because it drives targeted traffic, it can help boost your site’s SEO, it’ll help you build a relationship with your audience, and it can find potential customers who didn’t know about your brand before. However, having one social media platform for marketing is not enough. Your customers, or followers, most likely have more than one social media platform themselves. If they follow you on Facebook, they’ll want to follow you on Instagram as well. Not to mention, each platform allows you to market in different ways. Here are the pros of each suggested social media platform.

The Science Behind Scheduling: Social Media Strategy

The Science Behind Scheduling: Social Media Strategy

Social media management refers to the process of managing your online interaction across all social media platforms. In order to stay relevant and visible in the ever-growing world of social media, it’s important to have engaging content that draws your readers in. Yet, an equally as vital aspect to your social media strategy is creating scheduled posts for that content. As a company, you want to ensure you’re delivering content to your consumers at the time they’re most likely to see it. While implementing a structured social media strategy may begin as a daunting feat, there are immense overall benefits that your company’s presence will gain.

#HashtagHelp Part Two: How Do I Make A Hashtag?

Part Two of our #Help series dives into the logistics of hashtag creation, offering four tips to create the best hashtag for your campaign/event. Catch up on “What is a hashtag?” by reading Part One here. #FYI: Below we answer some common hashtag questions from a social media marketing standpoint, which means the advice could vary if you were approaching hashtag use from a personal standpoint.

#HashtagHelp Part One: What Are Hashtags?

Yes, hashtags have given a whole new meaning to that four-line symbol formerly known only as the pound symbol. This rebranding of an everyday button on phones has sparked one of the biggest components of any social media campaign. But what is it? Why is it used for companies like Coca-Cola but also your cousin’s wedding? How do I use them, and should I even bother?

is Vero the new Instagram?

Is the Latest Social Media Craze Trying to Be the New Instagram?

According to Vero’s Manifesto, “The greatest social network is the one that already exists between people. Vero’s mission is to make it available online.” Despite debuting in 2015, Vero only recently became super popular. Thanks to millions of recent downloads, could it possibly be one of the top social media sites? Stay up-to-date with Kraus Marketing’s breakdown of the app below.