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Clearing a Local Animal Shelter: A Pro Bono Social Media Project

Clearing a Local Animal Shelter: A Pro Bono Social Media Project

Our pets are a huge part of our lives. They are family members; our furry children. The love and home we provide them is the least we can do for the unconditional love they give us every day. Because we know how some animals crave as much love as they give, Kraus Marketing wanted to help a local animal shelter find as many of its residents a forever home as possible.

Just Revealed: Twitter Ranking Strategy in Search Results

Just Revealed: Twitter Ranking Strategy in Search Results

Recently, twitter users are a lot less likely to get offended by trolling tweets or accounts and more likely to see progressive dialogue. This is no coincidence since the popular social media site made serious moves to improve conversation and overall user experience through changes in search ranking algorithms. If you’re not a regular tweeter, it’s important to mention that tweets rank in reverse chronological order to maintain relevance as time passes. Still, some tweets appear a bit out of order, and others get sent down to the way bottom of the news feed. The order of appearance is a result of the algorithms, and they function to properly display tweets in a relevant and timely order.

Facebook Videos Are Revamping Their Ad Metrics

Facebook Videos Are Revamping Their Ad Metrics

This year introduced changes to improve advertising metric offerings across almost every social media platform. Clearly, the cries of advertisers for better solutions to measure engagements have been heard. Facebook, the most commonly used social media platform, recently adapted new metrics for video advertisements.

Steer Clear of These Social Media Measurement Mistakes

Steer Clear of These Social Media Measurement Mistakes

When used correctly, social media measurements will guide the content, timing, and placement of your social media posts to produce statistically proven, guaranteed impressions. As a result of constant different moving parts and multiple platforms to pay attention to, it’s easy to make mistakes in the measurements. Take our advice and avoid the following mistakes to use social media measurements the right way.

Selling on Instagram Made Easy

Selling on Instagram Made Easy

From top styles to quirky home décor finds, Instagram is brimming with inspiration. The popular app has proved to be perfect for sparking a buyer’s attention. And now with the app’s new shoppable features, selling on Instagram has never been easier.