Fifteen years after the launch of its original app, Facebook is updating its branding to include and clarify the products owned by the company. This rebranding aims to set the Facebook parent company apart from the Facebook app.
Without taking the proper steps to identify a few key factors driving your strategy, you could be wasting money on campaigns that are not generating a positive ROI. We’ve outlined a few simple steps to guide you when evaluating and structuring your next social media endeavor.
Social media can be beneficial for any business when applied correctly. Just like any successful marketing strategy, a social media strategy requires a set plan of predetermined goals, budgets, and key performance indicators. Here are some tips to keep in mind when implementing your social media strategy to avoid falling into bad habits.
Don’t Miss These Important Metrics in Your Next Social Media Marketing Report Social media marketing gives brands a wide wingspan, reaching a global audience while still homing in on users who are…
Snapchat is well known for its short-form, disappearing content that allows users to give their peers snapshots and insight into their daily lives. As its popularity grew, it was only natural for businesses to realize its potential for marketing, thus Snapchat ads was born. Snapchat has just released a new way to create ads in just three steps. Let’s dive in.
SMB Marketing Tips: You Can Now Use LinkedIn to Promote Services LinkedIn is hailed as the ultimate networking platform for companies and business professionals. But, with the option to share relevant business…
In the wake of VidCon, a popular YouTube event bringing famous YouTubers and fans together, Facebook announced a stream of new updates intended to bring more power to creators as well as attract them to Facebook as their new creative hub. Let’s take a closer look.
With its new ArtHouse launch, Twitter gives companies access to content strategists, digital producers and influencer marketing professionals to help them generate content for Twitter.
Despite its somewhat rocky start, e-commerce has established itself as a powerful industry that’s completely changing the way consumers fulfill their needs. According to Digital Commerce 360, e-commerce sales represented 51.9% of all retail sales growth. In the US, we can thank Amazon alone for 40% of online purchases. Our market is changing and with it, so must we. Here are some ways to ensure your businesses is staying on top of all the changes the e-commerce growth rate is bringing.
Let’s face it, ads are unavoidable. Constantly being bombarded with ads becomes tiresome for the everyday consumer who often becomes frustrated rather than receptive. So, how can your business create an effective ad campaign that’s engaging yet still impactful? Spotify’s use of location-based marketing has done just that. Here’s what we can learn from it.