At this point in the digital world, everyone knows what a hashtag is—but not everyone uses them to their full potential! When used strategically, hashtags can grant you a grander audience, help raise awareness about your brand, boost SEO, and much more.
Since all hashtags aren’t created equal, how do you determine which ones will have more pull for your post? Below, we break down how to choose the right hashtags for your social platforms.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
How to Choose the Right Hashtags for Each Social Post
1) Research, Research, Research
Using hashtags without purpose is like throwing content out your office window, hoping your audience is there to enjoy it. Not all hashtags are relevant to your specific posts, and you don’t want to confuse your viewers. It’s important to conduct proper research on which hashtags your industry, target audience, and competitors are using. That way, you have the best chance of reaching your desired audience and making excellent returns through your content.
2) Understand the Different Types
Did you know there are different types of hashtags? Using these hashtags correctly can help you cover all your basis and widen your reach when broadcasting to your audience.
- location, which includes popular places, cities, neighborhoods, and countries
- branded, encompassing campaigns, events, or your brand
- industry, or your business niche
- community, which involves a specific group of individuals
- descriptive, which references the content of your actual post
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
3) Build Your Own Community
People love being a part of something bigger than themselves. Hashtags can help build your brand and a small community that can rally around your posts. If you’re successful in coining certain hashtags relevant to your content and your brand, it can help your audience connect with each other by hopping on your unique hashtag trend. It can highlight similar goals, values, and missions you share with your viewers—and that is priceless!
Use Our Award-Winning Hashtag Strategy
Still stuck on the pound symbol? Don’t fret! Kraus Marketing can help you pick the more advantageous hashtags for your social media campaign that will give you the exact results you need to #succeed. Contact us today to get started!