E-commerce Web Design Tips For Your Online Business
Want to boost conversions for your online business? Then you must implement a solid e-commerce web design to ensure your website is optimized to sell your products and services online. Here are seven e-commerce web design tips to help you create an effective online business.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
1. Make a Good First Impression
Your homepage should allow customers to know who you are the instant they arrive on your site. Your main hero image and headline should easily communicate what your business sells and capture the attention of your target audience. It’s also essential to show the products you want to sell at the top of your homepage, as this will keep them front and center for users to see.
2. Create User-Friendly Navigation
To create a user-friendly experience, design your navigation around how your audience shops. It’s vital to keep your navigation as simple and clear as possible. One tip for designing your navigation is to keep your most essential pages on the left since our eyes move from left to right. Another tip is to use sub-navigation to organize all your products and services. Remember, confusing navigation often pushes users to leave a site, so ensure your navigation is intuitive and easy to follow.
3. Use Large, High-Quality Product Images
Product images play a massive role in generating sales. Ensure your product images are large, clear, and shown on a plain background so the focus is all on the product. It’s also essential to have multiple angles of your product and include a zoom feature. When taking pictures of your products, consider including lifestyle images to show them in action. This will allow users to envision themselves using your product.
4. Develop a Mobile-Friendly E-Commerce Site
Responsive design is very important when developing a mobile-friendly e-commerce website since almost half of all customers purchase from their mobile devices. In fact, according to Insider Intelligence, mobile e-commerce sales accounted for 41.8% of total retail e-commerce in 2022. For this reason, it’s essential to design websites for small screen sizes. This means making your website responsive so that all text and images can be clearly seen on all device sizes.
5. Use a Consistent Style and Theme
The visual design of your site, from colors and font choices to other design elements, influences customers to determine whether your products are right for them. The style and theme of your site should utilize your company’s branding and match the products you sell. For example, if you sell high-end products, the design of your website should feel luxurious, using minimal colors and font styles, and incorporating a lot of white space. Having a consistent style throughout your website helps gain consumer trust.
6. Incorporate Clear Call-to-Actions
A call-to-action is a link or button on a website that prompts the user to take a specific action. Call-to-actions should stand out, be simple, and use trigger words like “Shop,” By Now,” or “Learn More.” One way to make your CTAs stand out is to make them a contrasting color to the background. Call-to-actions should also lead the user through a product purchase without any complications. Remember, don’t just throw CTAs all over your pages—make sure to place them strategically so that you don’t overwhelm users, but instead guide them along their journey.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
7. Create a Safe and Trustworthy Site
For a user to feel safe purchasing your products, they must trust you. Adding your company’s credibility to your website is vital to building this trust. From store policies, customer and product reviews, and trusted seals, customers will be more likely to purchase from you if they can easily find reassurance that your store is credible. Also, customers want to know they can contact you if they have questions. So, include key touch-points like a contact form, a live chat feature, and social media channels for them to reach out.
Build & Optimize Your E-Commerce Store with Kraus Marketing
Need help making sure your e-commerce website leaves a great impression? Reach out to Kraus Marketing today! We’re ready to help optimize your current e-commerce site or develop a brand-new one from scratch.