4 Reasons to Utilize UGC Marketing for Your E-commerce Brand
Marketers spend hours creating the perfect messaging and imagery they think their customers want to see. But it turns out, customers don’t always want perfect, they want real.
User-generated content marketing, also known as UGC or consumer-generated content, is original, brand-specific content produced by your very own customers. Using popular social media channels, these folks create images, videos, reviews, and testimonials that delve into your products and services in detail—without your marketing team moving a muscle.
Is UGC marketing valuable to your company? We give you 4 reasons to give UGC a chance.
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
1) It Gives Your Brand Credibility and Authenticity
This type of unique content establishes greater trust between brand and customer. Since this content is based on the experience of other users, it is a source customers can unendingly trust. Hence, it’s no surprise UGC ranks extremely high on the authenticity scale. Customers relate much more to everyday people who resemble themselves or those they know.
2) Get Immediate and Helpful Feedback
Unsure how your customers really feel about your product and your brand? UGC is a seamless way to peek into the minds of your audience to see what needs to be changed (or doesn’t need changing). Listening to what your customers think about your brand can help fuel customer loyalty and word-of-mouth advertising.
3) Cultivate Your Very Own Community
Tapping into a consumer’s innate desire to belong has immense power to it, and brands now know this. User-generated content can help nurture that sense of community your customers seek. When a brand smartly inspires a community to form around it, more people will get excited about your product or service, making them want to purchase and share their own experiences online. From a marketing perspective, that’s a win, win.
4) It’s Cost-Effective
In addition to the above benefits, UGC can save you a tremendous amount of time and money throwing ideas around to see what sticks with your target audience. Think about it: instead of creating campaign after campaign trying to get people to recognize your product or service, you now have your work outsourced to regular people already enthusiastically talking and posting about your business online! Visually engaging, personalized content experiences will help to significantly boost your bottom line.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Work with an Award-Winning Integrated Digital Agency
These benefits won’t be accessible to you unless your customers are able to find your product online. Kraus Marketing’s seasoned team can help skyrocket your online presence through SEO, PPC, social media, and more! Contact us today to get started.