Hyper targeting allows marketers to use specific data parameters to focus their efforts on the users who have been identified as being the most likely to convert. With the right amount of data, marketers can layer various information requirements to zero in on a specific group.

The e-commerce experience provided by your website can make or break a sale. If you’re reporting a high bounce rate or have an increase in abandoned carts, you can implement these simple strategies to enhance the e-commerce experience for your customers.

If your business doesn’t offer a tangible product that can be wrapped and left under the tree, it can be hard to see a place for your marketing during this season. That is why compiled a few tips on how to use the holidays to market your service-based business.

Sales professional and author Brian Tracy, wrote what is considered a bible of sorts to salespeople everywhere entitled “The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible.” In it, Tracy elucidates some of the key ideas behind what makes a smart salesperson, what allows a sale to work, and why customers are driven to buy. In this post, we will review some of the major pieces of Tracy’s work and discuss what you should know about selling if you want to sell your own products, market them effectively, and set up your business for success.

In 2019, social media is how people often stay up-to-date on breaking news. This makes seeing current events on your feed a common occurrence. As a marketer, it is time to learn how to use this to your advantage.

With the current onslaught of content in all aspects of our lives, consumers are becoming increasingly picky about what they read, buy, and want to see on their feeds every day. We break down the benefits of using data-driven marketing, and why you should start incorporating it into your strategy today.

E-commerce enables you to reach a global audience and increase your sales opportunities by being operational 24/7. The year 2020 is set to see over two billion online shoppers globally, with over half of that number solely for digital products. E-commerce is cost-effective as it has minimal set-up and maintenance costs. You’re even able to sell both physical and digital products.

The opportunity for your business is massive on e-commerce’s most hallowed day, but you’ll need a marketing strategy to match. Here are 14 tips for crafting your Cyber Monday marketing strategy.

If you’re using Google Ads, its likely you have decided upon some of the goals you want to hit with your ads, such as more website traffic and greater online sales. Optimizing your ads for conversions with Smart Bidding is one of the best ways to reach your goals, while staying within your set budget.

The time is now to set your Black Friday marketing plans, so use these tips to stand out from your competition and satisfy the hordes of customers, old and new, looking to get a piece of this year’s deals.