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The Psychology of Selling 101

The Psychology of Selling 101

Sales professional and author Brian Tracy, wrote what is considered a bible of sorts to salespeople everywhere entitled “The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible.” In it, Tracy elucidates some of the key ideas behind what makes a smart salesperson, what allows a sale to work, and why customers are driven to buy. In this post, we will review some of the major pieces of Tracy’s work and discuss what you should know about selling if you want to sell your own products, market them effectively, and set up your business for success.

The Benefits of Data-Driven Marketing in 2019

The Benefits of Data-Driven Marketing in 2019

With the current onslaught of content in all aspects of our lives, consumers are becoming increasingly picky about what they read, buy, and want to see on their feeds every day. We break down the benefits of using data-driven marketing, and why you should start incorporating it into your strategy today.

Breaking Down E-Commerce for Physical and Digital Products

Breaking Down E-Commerce for Physical and Digital Products

E-commerce enables you to reach a global audience and increase your sales opportunities by being operational 24/7. The year 2020 is set to see over two billion online shoppers globally, with over half of that number solely for digital products. E-commerce is cost-effective as it has minimal set-up and maintenance costs. You’re even able to sell both physical and digital products.