Without taking the proper steps to identify a few key factors driving your strategy, you could be wasting money on campaigns that are not generating a positive ROI. We’ve outlined a few simple steps to guide you when evaluating and structuring your next social media endeavor.
Just because your brand treads within the touchy territory of a highly regulated industry, it does not mean creative, engaging marketing is beyond your reach. And while getting started can be tough, the end result is worth the time spent researching and developing a compliant, effective strategy.
Social media can be beneficial for any business when applied correctly. Just like any successful marketing strategy, a social media strategy requires a set plan of predetermined goals, budgets, and key performance indicators. Here are some tips to keep in mind when implementing your social media strategy to avoid falling into bad habits.
Don’t Miss These Important Metrics in Your Next Social Media Marketing Report Social media marketing gives brands a wide wingspan, reaching a global audience while still homing in on users who are…
Are You Marketing Your Practice’s Digital Health Tools Correctly? In the age of wearable technologies like smartwatches, health data is easier to consistently track and utilize toward better health outcomes for patients.…
Picture this: you’re shopping on your mobile device, just itching to find that perfect something to make up for a bad day. After ten minutes of sitting through irrelevant ads, you’re even more peeved than you were to begin with. Ads can be annoying, but they don’t have to be. Let’s take a closer look at how marketers can change their mobile advertising strategy for the better.
As an ecommerce business, you are gifted with the wide reach that selling via the internet offers. Just because you started off in a local area doesn’t mean you’re confined to that space. However, we understand that the thought of tapping into international markets can be intimidating. Here are some tips to ensure your business is up to the challenge.
It seems that with every new political issue or controversial topic comes companies with marketing campaigns to reference them. It’s great that businesses are recognizing the importance of staying up to date with current events, but for the businesses themselves, this can quickly prove to do more harm than good. Let’s take a closer look.
While podcasts may seem like the radio’s wannabe younger sibling, they actually have a lot to offer- even for your business. They’re becoming increasingly popular, offering mobile audio entertainment to people on the go or those looking to absorb more content in general. Here’s how you can utilize podcasts to boost your marketing campaign and increase traffic to your website.
We made it. It’s that time of year where we each get a turn at taking that long-awaited vacation. Or maybe you’re planning ahead for Labor Day weekend. It would make sense that as we’re lounging at the beach or spending quality time with family, the last thing we’d be jumping to check is our email.