During a contraction, businesses look to cut unnecessary spending to help cash flow. While marketing is higher on the ‘cut’ list, here are the highlights of why this is the time to be actually investing in digital marketing.
COVID-19 Marketing Challenges: What You Need to Know
If your business has been impacted by coronavirus, here are the biggest marketing challenges resulting from COVID-19 and how to respond to them.
The Best Ways to Work from Home and Stay Productive
Many people feel their productivity waivers during the days they have to work from home. However, it has less to do with your location and more to do with what you surround yourself with. Thankfully, there are some easy fixes!
Email Marketing Tactics That Work
To help you optimize your business’s next email marketing campaign, we’ve outlined 10 dos and don’ts that are simple enough to implement today but important enough to drive success.
The Place for Customer Retention in Your Marketing Strategy
Customer retention is an essential for any marketing strategy and can form the backbone of a successful business. Here’s how to measure your customer retention, why it matters, and how to boost your retention rate.
Marketing to Millennials Turning 40
With Millennials overtaking the market, it’s more important than ever to understand what makes their generation unique from the others and how it impacts their consumer habits. Here’s the lowdown on marketing to Millennials, how to do it, and why it’s worth your while.
User Generated Content for an Improved Ecommerce Business
User generated content (UGC) is any content produced by online users that are not getting any compensation in return. This gives eCommerce brands an advantage because they get exposure and reach to new audiences without dipping into their advertising budget or spending time producing content.
What Poor Brand Identity Actually Costs You
A strong brand identity should be a priority for all companies wanting to find success because a strong brand identity is the difference between the average, low-level company and the major players.
How Direct-to-Consumer Brands Generate Success
Direct-to-consumer (DTC) brands are those that sell directly to their customers, without using a third-party retailer or wholesaler. These brands are often digitally native, with a large focus on e-commerce.
High-Converting Landing Pages Can Help Drive E-commerce Sales
High-converting landing pages can help you drive your e-commerce sales, but you have to build yours right for visitors to want to delve deeper. This means that you have to succeed at everything from the loading speed to the first image and line of copy they see.