Engagement on social media is a two-way street: you post content to encourage followers to engage with your brand, but to be successful your brand must also engage with content from your followers. The best way to do it? Implementing a social listening strategy.
It can be difficult for your posts to stand out, especially if you’re suffering from weak or uninteresting captions. Here are our top five tips to create successful social media captions to boost your online social presence.
Creating a comprehensive healthcare marketing strategy is vital to distinguishing your practice and getting awareness that will drive patient conversions. It is reported that over 60% of patients run an online search before scheduling an appointment. Simply being online is not enough anymore; an effective digital campaign is necessary to get recognition from search engines.
During a contraction, businesses look to cut unnecessary spending to help cash flow. While marketing is higher on the ‘cut’ list, here are the highlights of why this is the time to be actually investing in digital marketing.
If your business has been impacted by coronavirus, here are the biggest marketing challenges resulting from COVID-19 and how to respond to them.
Many people feel their productivity waivers during the days they have to work from home. However, it has less to do with your location and more to do with what you surround yourself with. Thankfully, there are some easy fixes!
To help you optimize your business’s next email marketing campaign, we’ve outlined 10 dos and don’ts that are simple enough to implement today but important enough to drive success.
Customer retention is an essential for any marketing strategy and can form the backbone of a successful business. Here’s how to measure your customer retention, why it matters, and how to boost your retention rate.
With Millennials overtaking the market, it’s more important than ever to understand what makes their generation unique from the others and how it impacts their consumer habits. Here’s the lowdown on marketing to Millennials, how to do it, and why it’s worth your while.
User generated content (UGC) is any content produced by online users that are not getting any compensation in return. This gives eCommerce brands an advantage because they get exposure and reach to new audiences without dipping into their advertising budget or spending time producing content.