How to Optimize Your Website for Mobile in 2023

How to Optimize Your Website for Mobile in 2023

How to Optimize Your Website for Mobile in 2023400308 Kraus Marketing

Optimize Your Website for Mobile in 2023

If your friend suddenly said, “Quick! Open up Google, you have to see this!” Would you jump off the couch and search for your laptop, or would you just quickly pull out your phone from your pocket? Chances are the latter.

That’s why it’s so important for your website to be mobile-friendly. More than 80% of internet users use smartphones, so if your website isn’t optimized for these mini devices, visitors will be turned off by the poor user experience and leave your site for good, heading to your competitors if needed.

Each year, optimization techniques for mobile devices become more sophisticated—so what tactics should you implement for 2023 that will help customers convert? We lay out below how to optimize websites for mobile to help your business succeed.

Digital Marketing

Capture Leads, Generate Sales & Find New Customers

Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.

1) Optimize Your Video Content

Video optimization for mobile enjoyment is one of the dominant trends of the new year. When your videos are effectively optimized for mobile, it helps lift engagement, SEO, and funnels more traffic to your site. Some techniques you can use are:

  • Design engaging video thumbnails
  • Craft short, informative videos
  • Hook viewers within the first 3 seconds
  • Put video content on mute
  • Improve video quality

2) Focus on Simple Designs

Mobile devices have a smaller screen than computers do, making it hard for busy elements to display properly. Use a simple template to help visitors easily get the information they need to navigate through the conversion process. We recommend:

  • Using responsive themes designed to scale
  • Shrinking down mobile menus
  • Utilizing fonts that are easy to read on smaller devices
  • Optimizing your images
  • Avoid large chunks of text

3) Revive Your Mobile Usability

Google has a nifty assessment tool in Search Console called the “Mobile-Friendly Test” to help define which webpages are mobile compatible and which aren’t. Within the “Experience” tab of Search Console, you’ll find the top-level view that presents all pages with mobile usability concerns. Click a specific issue to go more into detail and view a sample list of pages affected by said issue, along with help fixing it, and if you need to notify Google on these changes. Using the “Mobile-Friendly Test” can help you:

  • Augment your SEO, specifically across mobile website indexes
  • Give your users a more streamlined experience across all devices
  • Accelerate your download speeds
  • Boost conversion rates among mobile users
  • Continuously add to your user experience

Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.

Award-Winning Mobile Optimization

You know what you need to succeed, but you don’t know how to get it. Our SEO strategists and web developers here at Kraus Marketing can help ensure that your website is optimized for mobile. Contact us today and we’ll get started on elevating your brand in 2023.

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