While product descriptions may seem to be nothing more than overlooked text, they can be the deciding factor in whether a customer purchases your product or not. Crafting honest, attention grabbing descriptions is a great way to persuade your customers to take the plunge while showcasing brand consistency and strengthening customer loyalty. Here are some tips to revamp your e-commerce product descriptions.
As a healthcare professional, busy workdays and unexpected twists are all too familiar. Amongst your bustling schedule, there’s the added obstacle of making your name known amidst thousands of competing professionals. That’s why properly positioning the digital presence of your medical office is extremely crucial. First on your list of to-dos? – implementing healthcare SEO tactics.
SEO Influences in Amazon Marketing We have all come to learn and understand how important Search Engine Optimization (SEO) is. The search behavior of individuals and the quality of content we engage…
PPC is a paid marketing method, in which you can use a tool such as Google Ads to create PPC campaigns. Essentially, you are paying to have your ad pop up on the search engine results page, instead of earning a spot organically through Search Engine Optimization (SEO). The result is that users will click on your sponsored ad – but it’ll cost you with each click. So, what leads you to PPC success?
Search Engine Optimization (SEO) is your key driver behind attracting organic search traffic. If someone has made an inquiry in a search engine and you are the answer – you need to optimize your website, so they can find you. Every year we see more and more changes to SEO’s best practices, so every year we make the necessary adjustments. The days of hidden and stuffing keywords are behind us.
Are you familiar with Google RankBrain? If not, you should know that it is a machine learning (AI) algorithm that Google uses to sort search results. It also guides Google to understand each search query and more. In other words, RankBrain controls the algorithm on its own.
Jargon is used across all different types of businesses to replace common language with industry specific terminology. Words such as “synergy” or “buzzworthy” may be recognizable in the workplace, but to the general public, it can be cause for confusion. There are both benefits and setbacks to incorporating business jargon on your site, the key to knowing which is understanding who your audience is.
According to Google, the famous search engine giant predicts that 50% of searches will be conducted using voice search by 2020. This statistically-backed data tells us that more and more people already make good use of it. For business owners specifically, this information basically screams to get a head start on adapting to this new search method. With 2019 right around the corner, the new year is the perfect time to begin optimizing for voice search.
You hear it time and time again, advertising your business is what drives sales. This couldn’t be any more accurate. Advertising is a necessary tool for improved sales. Think about it: it’s hard to grow a business if you’re not gaining any new customers.
For good SEO, it’s important your keyword appears often and in particular components, but unreasonably cramming your keywords within your site can sometimes harm a helpful practice. It’s sounds contradictory, but it’s how search engines operate. So, where is the line between optimizing your word or phrase and overdoing it? To get it right, there are certain rules you need to follow. By learning these keyword density myths you’ll have a better sense on how to get started.