Even though you may not practice any e-commerce, good local SEO will help increase foot traffic to your store as customers searching online will be directed to your business.
Why Position Zero is No Longer a Thing In digital marketing, search engine optimization (SEO) is a way to rank higher on a Google search. After all, how many of us explore past the…
One function that Google is always working on expanding is zero-click searches, because of the convenience it offers web surfers. Here’s the scoop on zero-click searches, what they are, and how to optimize for them.
It is not only imperative that your product page appears at the top of this SERP, but your product page copy must stand out among countless competitors. It’s easier than you may think to optimize your product copy for Search.
If you are looking for a product or service “near me,” a business in California won’t be of much help to a resident of New Jersey. We’ve outlined some important adjustments you can make to begin improving your local SEO rankings.
Each time a visitor clicks on this ad and is taken to your site, you pay a varying fee. With this in mind, it is important to optimize every paid search advertisement in order to get the most out of your money.
You can’t control the way a user searches or the algorithms that are developed to satisfy these searches, but you can provide the best, most up-to-date information about your business in order to properly inform consumers.
High-converting landing pages can help you drive your e-commerce sales, but you have to build yours right for visitors to want to delve deeper. This means that you have to succeed at everything from the loading speed to the first image and line of copy they see.
One of the biggest drivers of conversions is where your website shows up on SERPs (search engine results pages). If you rank high, more people see your site and, therefore, more people are likely to click through to your site or go even further. But getting your site and the content on it to the upper echelons of SERPs is no easy feat.
There are a ton of factors that contribute to Google’s search results and it can seem overwhelming to take all of them into account when working to improve your page ranking. It’s high time that these SEO myths be dispelled in order to properly find search engine success.