If you are looking for a product or service “near me,” a business in California won’t be of much help to a resident of New Jersey. We’ve outlined some important adjustments you can make to begin improving your local SEO rankings.
Each time a visitor clicks on this ad and is taken to your site, you pay a varying fee. With this in mind, it is important to optimize every paid search advertisement in order to get the most out of your money.
You can’t control the way a user searches or the algorithms that are developed to satisfy these searches, but you can provide the best, most up-to-date information about your business in order to properly inform consumers.
High-converting landing pages can help you drive your e-commerce sales, but you have to build yours right for visitors to want to delve deeper. This means that you have to succeed at everything from the loading speed to the first image and line of copy they see.
One of the biggest drivers of conversions is where your website shows up on SERPs (search engine results pages). If you rank high, more people see your site and, therefore, more people are likely to click through to your site or go even further. But getting your site and the content on it to the upper echelons of SERPs is no easy feat.
There are a ton of factors that contribute to Google’s search results and it can seem overwhelming to take all of them into account when working to improve your page ranking. It’s high time that these SEO myths be dispelled in order to properly find search engine success.
Chatbots can be programmed to respond to certain keywords or phrases, and use machine learning to adapt to what is being said. There are many benefits to both you and the user that come from integrating chatbots into your website.
Podcasts aren’t new, but they have recently gained a lot of traction. Podcast SEO is expected to be a popular term among marketers in the future, so you can get a head start in this area by crafting your audio SEO strategy today.
While not every question gets a position zero answer—according to a major study from Ahrefs, only 12.29% of search queries had a snippet—the ones that do tend to be frequently asked. There are few important things to know about featured snippets before trying to craft your content to their liking.
Search engines rank result pages with the aim to give users the best answers to the questions they are asking. The quality of your content can play a huge role in your SEO.