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Is Your Small Business Checking These Important SEO Campaign Metrics?

Is Your Small Business Checking These Important SEO Campaign Metrics?

With new websites and forms of content being released daily, small businesses have to stay on top of their game to make sure that they’re taking the proper actions to direct traffic to their sites. And this doesn’t just mean setting it up for success- true SEO campaign success comes from constant monitoring and modification to suit changing trends. We recommend checking traffic retention, backlink quality, and conversion rate. Let’s take a closer look.

Backlinks: The Powerful Tool to Help You Increase Website Traffic

Backlinks: The Powerful Tool to Help You Increase Website Traffic

Okay, so you have a great business- awesome products, reliable services, and a beautiful website. But, as the saying goes, if a tree falls in the woods, does it make a noise? In the big, wide world of the internet, no, it does not make a noise. What good is having great content if no one is around to see it? Google’s SEO ranking strategies are difficult to navigate and businesses need every chance they can get to improve their ranking. Let’s take a look at backlinks and what they can do to help you increase website traffic.

What the Ecommerce Growth Rate Tells Us About Our Changing Market

What the Ecommerce Growth Rate Tells Us About Our Changing Market

Despite its somewhat rocky start, e-commerce has established itself as a powerful industry that’s completely changing the way consumers fulfill their needs. According to Digital Commerce 360, e-commerce sales represented 51.9% of all retail sales growth. In the US, we can thank Amazon alone for 40% of online purchases. Our market is changing and with it, so must we. Here are some ways to ensure your businesses is staying on top of all the changes the e-commerce growth rate is bringing.

Your Go-To SEO Maintenance Checklist

Search engine optimization, or SEO, is very much dependent on people and what they’re searching for (and of course Google’s latest algorithm updates). As we all know, people can be very fickle as their needs shift throughout the passage of time. Because of this, SEO techniques and metrics need to constantly be monitored and updated to ensure your website can stay on top of the changing trends and desires of your customers.

How Product Descriptions Affect E-commerce Success

How Product Descriptions Affect E-commerce Success

While product descriptions may seem to be nothing more than overlooked text, they can be the deciding factor in whether a customer purchases your product or not. Crafting honest, attention grabbing descriptions is a great way to persuade your customers to take the plunge while showcasing brand consistency and strengthening customer loyalty. Here are some tips to revamp your e-commerce product descriptions.

Display Ads Vs. Search Ads

Display Ads Vs. Search Ads

While search engine advertising allows consumers in direct need of your products or services to find your company, display advertising allows for higher visibility across multiple websites. Here is some information to help you decide which method is best for your company.

Tips for Recruiters: Healthcare SEO

Tips for Recruiters: Healthcare SEO

As a healthcare professional, busy workdays and unexpected twists are all too familiar. Amongst your bustling schedule, there’s the added obstacle of making your name known amidst thousands of competing professionals. That’s why properly positioning the digital presence of your medical office is extremely crucial. First on your list of to-dos? – implementing healthcare SEO tactics.

How to Turn a PPC Failure into a PPC Success

How to Turn a PPC Failure into a PPC Success

PPC is a paid marketing method, in which you can use a tool such as Google Ads to create PPC campaigns. Essentially, you are paying to have your ad pop up on the search engine results page, instead of earning a spot organically through Search Engine Optimization (SEO). The result is that users will click on your sponsored ad – but it’ll cost you with each click. So, what leads you to PPC success?