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What Is Local SEO?

What Is Local SEO?

If you are looking for a product or service “near me,” a business in California won’t be of much help to a resident of New Jersey. We’ve outlined some important adjustments you can make to begin improving your local SEO rankings.

How Voice Search Is Taking Over SEO

How Voice Search Is Taking Over SEO

You can’t control the way a user searches or the algorithms that are developed to satisfy these searches, but you can provide the best, most up-to-date information about your business in order to properly inform consumers.

SEO vs. SEM: The Key Differences to Keep In Mind

SEO vs. SEM: The Key Differences to Keep In Mind

One of the biggest drivers of conversions is where your website shows up on SERPs (search engine results pages). If you rank high, more people see your site and, therefore, more people are likely to click through to your site or go even further. But getting your site and the content on it to the upper echelons of SERPs is no easy feat.

SEO Myths We Need to Leave Behind in 2019

SEO Myths We Need to Leave Behind in 2019

There are a ton of factors that contribute to Google’s search results and it can seem overwhelming to take all of them into account when working to improve your page ranking. It’s high time that these SEO myths be dispelled in order to properly find search engine success.

What Are Chatbots?

What Are Chatbots?

Chatbots can be programmed to respond to certain keywords or phrases, and use machine learning to adapt to what is being said. There are many benefits to both you and the user that come from integrating chatbots into your website.

Position Zero Is the New Most Coveted Spot on SERPs

Position Zero Is the New Most Coveted Spot on SERPs

While not every question gets a position zero answer—according to a major study from Ahrefs, only 12.29% of search queries had a snippet—the ones that do tend to be frequently asked. There are few important things to know about featured snippets before trying to craft your content to their liking.