Search Engine Optimization (SEO) is your key driver behind attracting organic search traffic. If someone has made an inquiry in a search engine and you are the answer – you need to optimize your website, so they can find you. Every year we see more and more changes to SEO’s best practices, so every year we make the necessary adjustments. The days of hidden and stuffing keywords are behind us.
Are you familiar with Google RankBrain? If not, you should know that it is a machine learning (AI) algorithm that Google uses to sort search results. It also guides Google to understand each search query and more. In other words, RankBrain controls the algorithm on its own.
Jargon is used across all different types of businesses to replace common language with industry specific terminology. Words such as “synergy” or “buzzworthy” may be recognizable in the workplace, but to the general public, it can be cause for confusion. There are both benefits and setbacks to incorporating business jargon on your site, the key to knowing which is understanding who your audience is.
According to Google, the famous search engine giant predicts that 50% of searches will be conducted using voice search by 2020. This statistically-backed data tells us that more and more people already make good use of it. For business owners specifically, this information basically screams to get a head start on adapting to this new search method. With 2019 right around the corner, the new year is the perfect time to begin optimizing for voice search.
You hear it time and time again, advertising your business is what drives sales. This couldn’t be any more accurate. Advertising is a necessary tool for improved sales. Think about it: it’s hard to grow a business if you’re not gaining any new customers.
For good SEO, it’s important your keyword appears often and in particular components, but unreasonably cramming your keywords within your site can sometimes harm a helpful practice. It’s sounds contradictory, but it’s how search engines operate. So, where is the line between optimizing your word or phrase and overdoing it? To get it right, there are certain rules you need to follow. By learning these keyword density myths you’ll have a better sense on how to get started.
Search engine optimization is a term even outsiders of the marketing world are familiar with at this point. By now, most people and companies know what it means, but not necessarily how to use it to their advantage. Unfortunately, poor SEO practices could be hurting your site’s ranking on search engines. Avoid making these common mistakes on your journey to SEO success.
Choosing The Ideal Domain Name for Your Business When choosing the ideal domain name for your business, there’s a lot to think about. With millions of websites on the internet, finding the…
Website pop-ups have a reputation for being a nuisance and generally annoying to any internet user, but if used the right way, pop-ups can actually help your business convert online visitors into customers. Don’t be hesitant to implement this tactic because of the general perception of pop-ups. Instead of creating flashy messages that scare users away right as the enter a web page, go for the tasteful pop-up design. Appealing website pop-ups can help direct your visitor in the right direction and eventually secure their business.
Do you want to see how a good SEO strategy can impact a new website? If so, read on to learn how you can give a new domain and website a running start to rank well in search results.