One of the biggest drivers of conversions is where your website shows up on SERPs (search engine results pages). If you rank high, more people see your site and, therefore, more people are likely to click through to your site or go even further. But getting your site and the content on it to the upper echelons of SERPs is no easy feat.
There are a ton of factors that contribute to Google’s search results and it can seem overwhelming to take all of them into account when working to improve your page ranking. It’s high time that these SEO myths be dispelled in order to properly find search engine success.
Chatbots can be programmed to respond to certain keywords or phrases, and use machine learning to adapt to what is being said. There are many benefits to both you and the user that come from integrating chatbots into your website.
Podcasts aren’t new, but they have recently gained a lot of traction. Podcast SEO is expected to be a popular term among marketers in the future, so you can get a head start in this area by crafting your audio SEO strategy today.
While not every question gets a position zero answer—according to a major study from Ahrefs, only 12.29% of search queries had a snippet—the ones that do tend to be frequently asked. There are few important things to know about featured snippets before trying to craft your content to their liking.
Search engines rank result pages with the aim to give users the best answers to the questions they are asking. The quality of your content can play a huge role in your SEO.
Headlines are the first, and sometimes only, thing people read when looking for content. To avoid losing reader interest, you need to have eye-catching headlines that grab attention. The intent is to first make people want to click on your link, and then read it all the way through.
With new websites and forms of content being released daily, small businesses have to stay on top of their game to make sure that they’re taking the proper actions to direct traffic to their sites. And this doesn’t just mean setting it up for success- true SEO campaign success comes from constant monitoring and modification to suit changing trends. We recommend checking traffic retention, backlink quality, and conversion rate. Let’s take a closer look.
When consumers conduct an online search, they typically know what they want. Thanks to digital marketing and diverse marketing campaign strategies, people are becoming increasingly aware of brands. But they aren’t just aware of them, they’re becoming loyal patrons of those brands.
Okay, so you have a great business- awesome products, reliable services, and a beautiful website. But, as the saying goes, if a tree falls in the woods, does it make a noise? In the big, wide world of the internet, no, it does not make a noise. What good is having great content if no one is around to see it? Google’s SEO ranking strategies are difficult to navigate and businesses need every chance they can get to improve their ranking. Let’s take a look at backlinks and what they can do to help you increase website traffic.