3 Tips to Improve Your B2B Marketing Strategy
Time and time again, your B2B marketing strategy falls short. You’ve tried every tactic under the sun, but your results are still unremarkable. What are you doing wrong? It’s quite possible your marketing strategy is missing one key ingredient—being personable and human. When brands behave more human-like, with appropriate intent, and display social value, emotion, and relevance, they develop much sounder bonds with their target audience. We’re here to discuss a few tips that will enhance your B2B marketing strategy and help you win over your potential clients.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
Live Video is Superior to Stock
In case you’ve been living under a rock, the age of video is upon us—with TikTok, Instagram Reels, Vlogging, and YouTube savoring their phenomenal success right now. The statistics echo this, as nearly 80% of people prefer watching live videos over skimming through blog posts. Professional videos customized to your business, staff, and services have long been grand-masters at communicating emotions to viewers because visual information is cognitively downloaded much easier than text.
In case you need more convincing, live videos help foster trust and credibility, boost your conversion rates, and search engines love them—so don’t be afraid to shift your B2B marketing strategy to encompass more visual content.
The Heart of Marketing is Brand Storytelling
Do you remember those commercials from the Super Bowl each year that really pulled at your heart strings? Even had you tearing up? That was you indulging in the serene but mighty world of expert storytelling. Since the beginning of humankind, storytelling has captivated audiences in all walks of life. It’s a practice where listeners and presenters come together to build a stronger, more personal connection with each other. In today’s digital yet personable world, marketing masters utilize storytelling to expose the “heart” behind your brand, to showcase your hard-working employees, your loyal target base, and how your products and services improve the lives of others. Use your website, social media, podcasts, email newsletters, and digital ads to broadcast your brand’s ground-breaking narrative, capturing more attention, building stronger loyalty, and driving increased sales.
An FAQ Page Can Foster Conversions
Creating an FAQ page that lives on your website is a perfect way for readers and potential customers to access quick, easy-to-digest information about a specific topic within your business. Building this page helps not only cement your brand’s trust and authority with readers, but it can also significantly boost your ranking on search engines, where potential customers are pondering on the questions you’ve highlighted. An FAQ page helps those who are already interested in your brand take the next step to converting, while also utilizing SEO best practices to draw in potential clients who were previously unaware of your business.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Award-Winning B2B Marketing Agency
There’s plenty of results-oriented ideas in this blog, but how do you best carry out these ideas? Kraus Marketing has a mission to deliver you an effective, rewarding B2B marketing strategy. With our complete in-house digital team of content creators, videographers, and web developers, we want to showcase the sound and spirit of your brand. Contact us today to get started on your advanced B2B marketing campaigns.