Many businesses offer rewards programs, mailing lists, or special discounts to convince their customers to return. Why do they focus so much on these ploys?
Employer Branding Is Not Recruitment Marketing
Employer branding and recruitment marketing are two important HR strategies for attracting new hires. It can be easy to confuse the two, but they have important differences for making your company a great employer.
The Importance of Survey Research
To check how your brand is doing or to consider making a change in the future, conducting survey research is a great way to get information directly from the source: your consumers. Here’s why survey research is so great, and why you should consider using it in your next marketing plan!
Is a Product Ambassador Right for You?
If you’re looking to promote your business but are wary of influencers, have you considered a product ambassador? Here are three things to consider to see if a product ambassador could be right for you.
A Dive Into the Latest GoDaddy Rebrand
GoDaddy, the webhosting company and domain registrar, has recently unveiled a redesign of their company marketing. Complete with a brand-new logo, the GoDaddy rebrand made some major changes to their classic website.
Build Your Brand Through Creative Marketing
Tips & Tricks to Build Your Brand Branding without a consistent digital marketing strategy can lead to confusion. The right branding has the power to increase visibility and engagement which will turn…
What Poor Brand Identity Actually Costs You
A strong brand identity should be a priority for all companies wanting to find success because a strong brand identity is the difference between the average, low-level company and the major players.
Is Your Product Packaging Working Against You?
Even great product packaging grows old after a while, and there are many other factors that contribute to the need for a redesign. Here are 9 signs that you should consider redesigning your product packaging.
Why Graphic Designers Are a Marketing Necessity
Hiring a graphic designer for your marketing team is a necessity because they will enhance your marketing strategy with the unmatched power of visuals.
What to Think About When Developing a Brand Identity
Your brand identity is your business’s personality that customers see and experience. Having a strong brand identity allows you to shape the impression your company leaves on customers. This includes visuals like your logo, typography, and color palette, but also things like your positioning and communication style and tone.