GoDaddy, the webhosting company and domain registrar, has recently unveiled a redesign of their company marketing. Complete with a brand-new logo, the GoDaddy rebrand made some major changes to their classic website.
Build Your Brand Through Creative Marketing
Tips & Tricks to Build Your Brand Branding without a consistent digital marketing strategy can lead to confusion. The right branding has the power to increase visibility and engagement which will turn…
What Poor Brand Identity Actually Costs You
A strong brand identity should be a priority for all companies wanting to find success because a strong brand identity is the difference between the average, low-level company and the major players.
Is Your Product Packaging Working Against You?
Even great product packaging grows old after a while, and there are many other factors that contribute to the need for a redesign. Here are 9 signs that you should consider redesigning your product packaging.
Why Graphic Designers Are a Marketing Necessity
Hiring a graphic designer for your marketing team is a necessity because they will enhance your marketing strategy with the unmatched power of visuals.
What to Think About When Developing a Brand Identity
Your brand identity is your business’s personality that customers see and experience. Having a strong brand identity allows you to shape the impression your company leaves on customers. This includes visuals like your logo, typography, and color palette, but also things like your positioning and communication style and tone.
How the Zest Rebranding Effort Made Us Feel
Feeling the Impact of Zest Rebranding The popular soap brand, Zest, was first released in 1955 with the slogan, “For the first time in your life, feel really clean.” A big selling…
Is Your Business in Need of Rebranding?
The following list of signs that your company should rebrand itself are all major reasons to shake things up. If any of these items apply to your struggles, it’s very likely that it’s time to make moves.
The Top 5 Logo Design Mistakes You May Be Making
Much of the information we’re presented with is visual, and, in today’s digital landscape, visuals are more prevalent and more impactful than ever. Visual aids create a beacon within the mind of a viewer, giving them an image to recall in the future when associating it with words, sounds, and other sensory information that may otherwise be more easily lost to the depths.
The Future of Influencer Marketing Campaigns
Influencer Marketing is both an old and new marketing tool, taking the idea of celebrity endorsements and placing it into a present-day content-based marketing campaign. The difference is that the results of the campaign are collaborations between the businesses and influencers. An Influencer doesn’t necessarily have to be a celebrity. An influencer can be a popular photographer on Instagram, a blogger who regularly tweets, or even a marketing executive on LinkedIn, as long as the person has a huge following on social media within your industry.