Elements of Design: A Beginner’s Guide

As a business owner, it’s best to get educated on the essential elements of design to provide insightful input to when creating your brand identity.

Utilize a Customer Journey Map to Increase Sales

While a customer journey map can be designed in many different ways, they all include the same essential elements.

The Importance of Logo Design: Points for Designers to Keep in Mind

A logo is all about creating a first and lasting impression between your brand and customers. When being perceived, its design should evoke key words associated with your brand.

Building Customer Loyalty to Boost Your Brand

Many businesses offer rewards programs, mailing lists, or special discounts to convince their customers to return. Why do they focus so much on these ploys?

Employer Branding Is Not Recruitment Marketing

Employer branding and recruitment marketing are two important HR strategies for attracting new hires. It can be easy to confuse the two, but they have important differences for making your company a great employer.

The Importance of Survey Research

To check how your brand is doing or to consider making a change in the future, conducting survey research is a great way to get information directly from the source: your consumers. Here’s why survey research is so great, and why you should consider using it in your next marketing plan!