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The Future of Influencer Marketing Campaigns

The Future of Influencer Marketing Campaigns

Influencer Marketing is both an old and new marketing tool, taking the idea of celebrity endorsements and placing it into a present-day content-based marketing campaign. The difference is that the results of the campaign are collaborations between the businesses and influencers. An Influencer doesn’t necessarily have to be a celebrity. An influencer can be a popular photographer on Instagram, a blogger who regularly tweets, or even a marketing executive on LinkedIn, as long as the person has a huge following on social media within your industry.

Creating A Brand Logo That Stands The Test Of Time

Your brand is more than a logo, more than your products, and more than your color theme. It is the soul of your company, including its goals, its mission, and its beliefs. In a more technical sense, your brand is the negotiation of interpretation between how you perceive your company and how your audience perceives it. Here is some advice to help you build a strong logo and presence to stand the test of time.

Packaging Design Strategies That Work

Packaging Design Strategies That Work

If you walk into a local grocery store in the United States, the likelihood that you’ll be met with a plethora of options is high. Unless you’re reaching for those tried, tested, and true products you’ve been using for years, looking at walls and walls of packages ranging in size, color, and texture can be overwhelming. On average, grocery stores carry roughly 40,000 products, which means you’ll need to up your packaging design game.

Customer Testimonials Power Ecommerce

Customer Testimonials Power Ecommerce

Owning an Ecommerce website requires you to give your customers a peace of mind. You need to give them your word, and the word of your previous customers. Customer testimonials may just be more important than the price and quality of your products, because the step before they click that “place order” order button, is trust. So, what do customer testimonials really do?

Today's Laugh: Learn From The Best Of Bad Design

Today’s Laugh – Learn From The Best Of Bad Design

We’ve all seen them – bad designs. While some may border on hilarious and are good for a laugh, some may just be downright inappropriate. Many people fancy themselves designers and think because they have used Adobe Photoshop a few times, they’re now experts. But it turns out there is a lot more to design conception, production and implementation than the average person would know.

NYC Breweries Continue to Pop Up: Here’s How to Position Your Site

NYC Breweries Continue to Pop Up: Here’s How to Position Your Site

Good beer isn’t the only avenue to a regular brewery fan base. It’s critical to position your brand as a unique occupier of the market. But how do you make a good first impression to potential customers? Presumably, a quick Google search is a likely means to influence the decision. Which means your brewery website is your lifeline for future business. Learn how to position your website to attract customers into your store.

Businessman click on target, audience pointing to target is around target.

Branding to the Future: How to Target Generation Z

Generation Z, or “iGeneration,” is our future. They are the first generation to grow up with smartphones, apps, and new technology that wasn’t even a thought for Millennials or other previous generations growing up. Your business already knows how to target Millennials, but what many companies don’t know, is that their branding must be continually monitored to keep up with Generation Z and beyond.