Let’s face it, package design affects consumer decisions. As you’re walking through the store looking for a product, countless brands line the aisles, begging for your attention. Standing out amongst the crowded market is essential. That’s where effective packaging comes in.
If you’re finding that your business falls flat no matter what you do, rebranding might be your best solution. A business is always evolving, and rebranding is typically an effective method to doing so. However, there are tons of decisions and side effects that come with rebranding.
Good beer isn’t the only avenue to a regular brewery fan base. It’s critical to position your brand as a unique occupier of the market. But how do you make a good first impression to potential customers? Presumably, a quick Google search is a likely means to influence the decision. Which means your brewery website is your lifeline for future business. Learn how to position your website to attract customers into your store.
Business cards have been a staple of the professional world for years. With so many cards circulating the public, it’s essential that your card stands out. A sleek, eye-catching business card design paired with clean fonts and catchy copy will surely win over your next client.
Generation Z, or “iGeneration,” is our future. They are the first generation to grow up with smartphones, apps, and new technology that wasn’t even a thought for Millennials or other previous generations growing up. Your business already knows how to target Millennials, but what many companies don’t know, is that their branding must be continually monitored to keep up with Generation Z and beyond.
The balance between branding and adapting to the changing market is something that stumps many businesses. How can I stay true to my brand if I do X, Y, and Z? How can my brand stay relevant if we don’t do X, Y, and Z? Brands face challenges everyday, but having a good foundation from which to build will help with your brand marketing strategy and navigation, no matter the circumstances. Brands can build that foundation by establishing relationships and utilizing various platforms to connect with their audience. Below are our top three tips for staying true to your brand while keeping up with the demands of today’s market.
With Earth Day approaching, being environmentally friendly seems to be at the forefront of everyone’s minds. Between a push to eradicate plastic straws and changing consumers’ plastic bag habits, one cannot help but reflect on how their brand measures up in today’s increasingly environmentally conscious world. Sure, you’ve switched to emailed receipts and the office uses energy efficient light bulbs, but when was the last time you took a good look at your packaging? Package design is an important part of branding, and sustainable packaging will help the environment and help you gain favor with consumers. It’s a true win-win!
There’s something about golden arches that will stand the test of time— the same applies to a piece of fruit missing a bite. Without naming these companies, you know exactly who we’re talking about. That’s because they’ve chosen logos that, even with updates over time, are fantastic representations of their brand and almost synonymous with their company’s name. Designing a logo, or even a logo update, is a tricky task to complete—you want to ensure your customers know who you are while also keeping up with the times. Say goodbye to outdated branding with these five tips for spring-cleaning your logo that’ll have you saying “New Logo, who dis?”
As a branding agency, we have seen our fair share of branding failures. Sometimes things just don’t go as planned and companies pay the reputational price. Below are a few memorable examples of major corporations that dropped the ball in 2017.
As 2017 comes to a close, designers everywhere are talking about one thing: Pantone’s official color of the year 2018. In case you haven’t heard, the chosen color has been deemed Ultra…