Common Visual Branding Mistakes in Your Advertising Campaign Remember that the visual branding aspect of your advertising campaign plays a major role in how an audience perceives your brand as a whole,…

What do you think the public perception of your accounting firm is? It shouldn’t come as too much of a surprise that the two things people commonly think about accounting firms are…

After an upsetting loss to the Golden State Warriors in the Western Conference quarterfinals, the Portland Trail Blazers have decided to unveil a fresh, new look for the coming year. The purpose…

As a law firm, you most likely want to be portrayed as professional, educated, and experienced. However, is your current branding reflecting this? Law firm branding needs to go beyond the logo.…

Did you know that 79% of United States shoppers do so online? It is becoming increasingly important to create a consistent brand to unify your social and online platforms with brick-and-mortar stores.…

As a digital marketing agency that has recently undergone a rebranding and consistently works on branding projects, we understand the characteristics of a great brand. Sometimes, creating a great brand, might result…

Updating your branding from time to time is crucial for your growth strategy and to stay relevant with your target audience. If the messaging that your organization is using does not connect…

In one day we are exposed to over 5,000 ad messages. Out of all the messages, there are a few logos that are extremely memorable that you do not need to view…

Has the new year inspired you to take another look at your branding efforts? A lot of strategy, creativity, and analysis goes into creating a compelling brand. Here are a few of…

If you’ve owned a business for quite some time, you might have heard that you need a brand. Maybe you already have one. Is your brand on the right track to complement…