“Love” is a strong word… and today’s brands take it very seriously.

Love is one of the most powerful predictors of loyalty, be it with partners—or products! Consumers today are no longer spell-bound by brands who stay at the surface of their relationships by pushing a simple image like being “trendy” or “flashy.” No, the average consumer demands a deeper connection. They want to know you care about them as a human being, not just their purchase.

But does “brand intimacy” work for every industry? Let’s find out!

How Brand Intimacy Can Get You More Followers

We now understand more about the human brain than ever before. How we process information, what triggers certain behaviors, and what impacts our decision-making. Scientists have done some digging, and it’s been revealed that most of our decisions stem from less linear, controlled process, and instead are made based off our emotions and instincts.

This means, regardless of what industry you’re in, if you begin to identify and measure the emotional attributes of your brand that resonate with your customers, you are sure to win their hearts much more than before. Any brand of any stature can apply this concept to attract not only more customers, but a more loyal following. Peak at the stages below that describe “brand intimacy” in stages.

Awareness:

The customer spots your logo, your advertisement, or an image that represents your business.

Recognition:

Your brand is recognized as something worth paying attention to.

Interpretation:

Your potential customer’s brain begins to make an impression on the brand: “Is it right for me?” “Can you help me?”

Need Assessment:

Your customer determines your brand can address their needs.

Action:

Your customer enjoys what they see enough to act on it.

Investment:

The action paid off and the customer found relevant information during the action and is ready to invest time, money, or information in your brand.

Relationship:

After investing, the customer begins a relationship with your brand.

Familiarity:

If all goes well, your brand transforms from merely a company to a familiar, adored, and appreciated friend of the customer.

Advocacy:

When enough value has been exchanged between the customer and your brand, the customer will tell others of your value.

Utilizing Brand Intimacy Correctly

One wrong move during the execution of brand intimacy, and you can severely damage your reputation with your current and potential customers. We don’t want that to happen. That’s why Kraus Marketing helps guide clients on how to apply brand intimacy effectively to their client relationships. Contact us today to learn how you can better connect with your customers.