How to Detect and Demolish Negative SEO to Help Your Digital Presence
When most people think about SEO, they typically think of it as a process of optimizing your website to rank higher in search engine results pages (SERPs). However, SEO is not only about improving your visibility in SERPs; it’s also about protecting your website from malicious attempts to sabotage your ranking. That’s why it’s essential to understand how to detect negative SEO.
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What is Negative SEO?
Negative SEO is the deliberate attempt to harm a website’s ranking in search engines. It typically involves building spammy links to a site, hacking it, or creating duplicate content. This can make the site rank lower in search results, making it harder for potential customers to find.
Negative SEO can be difficult to detect, but some tell-tale signs can help you identify it. These include a sudden drop in traffic, a decrease in search engine rankings, and an increase in 404 errors. If you notice any of these things happening on your site, it’s critical to act fast.
How to Combat Negative SEO
There are a few different ways to combat negative SEO. The first is to disavow any spammy links that have been built to your site. This can be done through Google’s Search Console tool. You can also use this tool to monitor your backlink profile and look for suspicious activity.
Another way to fight negative SEO is to keep your site secure. This means using a strong password and keeping all your software up to date. If your site is hacked, it’s essential to act quickly to fix the issue and prevent further damage.
Negative SEO can be a significant inconvenience, but by being proactive, you can keep your site safe. By monitoring your backlink profile, disavowing spammy links, and keeping your site secure, you will protect your digital presence.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Choose Kraus Marketing for Your SEO Partner
As a business owner, you need to be able to detect and demolish negative SEO so that you can keep your digital presence strong. At Kraus Marketing, our experienced marketing specialists understand how to detect and deal with negative SEO attempts. Contact us today to learn more about how we can help you protect your online presence.