What is TikTok Ads Manager and How to Use It
We’re sure TikTok needs no introduction, but just in case you haven’t been here for the last, say, five years, this social media platform has taken the tech world by storm, enticing over one billion users worldwide with their eye-grabbing content and easy-to-use interface.
Any company of any industry not advertising or making content on this giga platform would be losing access to an enormous potential client base. Plus, with TikTok’s Ads Manager, the app makes it easy to reach your desired audience!
As TikTok boasts, “Any post can go viral, and every moment is a new chance to spark joy.” (or revenue!)
If you want to stand out on TikTok, we have the tools for you to succeed. Keep reading to learn how to appeal to a potentially enormous target audience.
Updated 2022 Stats You Need to Know
Discover how to leverage the fastest growing platform in your digital marketing campaign. Gain all the knowledge, facts, & stats in our infographic.
TikTok for Business
On their colorful website, TikTok last effortlessly laid out the step-by-step process on how to create your Ads Manager account and how to best advertise. Here are the steps:
1) Choose Your Goal
Choose the campaign objective you wish to execute with your clever ads, and the platform will optimize your campaign for you, allowing you to choose between raising awareness of your brand or driving conversions.
2) Select Your Audience
Who are the desired users you are eager to target? TikTok provides you a plethora of targeting options. You can even create “Custom Audiences” and “Lookalike Audiences” to appeal to users similar to your existing client base!
3) Set Your Budget
How much do you wish to spend on your ads? Select your daily or lifetime budget. If you decide to tweak your social media strategy, you can adjust your ad spend at any time.
4) Design Your Ad
Upload your unique images or videos, or create a fresh video using their video creation tool. Their “Smart Video” feature utilizes AI to study your footage and create videos like an expert.
5) Go Live
When publishing your ads, TikTok’s Ads Manager’s smart auction tool allows you to show your ad to the right audience at the time you desire.
6) Measure and Manage
You can easily look back on campaigns with their analytics tool. See how your ad performed as well as its real-life impact, and see what you could do better next time.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Start My TikTok Campaign
Need help creating a successful TikTok campaign? Our team of experts have you covered! We have immense experience generating and monitoring results-driven social media campaigns for our clients. Contact us today to get started on TikTok.