A Social Media Strategy You Can Nail Down
For the most part, we are a Generation X & Y run digital marketing agency. We have a lot of young talent who are making names for themselves and for our brand. Social media is an intricate part of our brand development in 2015. When nailing down a strategy in the social media sector, we give serious consideration to the “W’s” and the “H” of the world:
- Who: As a brand, you have a market you are trying to reach. Who are they?
- What: What is your brand trying to accomplish?
- Where: Where does your brand participate on social media? Not all social media platforms are created equally and not all brands need to be on all social platforms.
- When: When is your brand posting on social media for max exposure?
- Why: Why is your brand using social media?
- How: How do you execute your strategy and after your execution, how do you measure your ROI?
Every brand should have a good sense of each of these items before executing a strategy on social media. If your brand has no strategy and just randomly posts articles on random times and days, it’s harder to capture your full audience. There are many social media listening tools that can tell you the optimal times that your audience is interacting on social media. These are call “peak hours” and are the best times to post. Each day can be different so it’s important to follow them. There are many social media tools you can use to understand your audience. Let’s talk about some important factors to look at when creating your strategy.
Examine Your Audience:
At Kraus Marketing, we audit our client’s social media posts to make sure that we understand what is working for them and where there is some disconnect. If you are unsure where to begin with your strategy, take a look in the past. Review the last three months, six months and even the past year. Which post gained the most traffic? What had the best engagement? What topic received a lot of shares? Take notice of the post content (infographics, pictures, videos, blogs, etc.), the time of the day, the day of the week and the tone behind the post. Adjust your posts accordingly based on the information you find out.
Do You Stand Out:
“If a tree falls in the woods and no one is there to hear it, does it make a sound?” That sounds silly to say about social media but no matter how big your following is or how great you think your content is, if it isn’t unique and no one is listening, your brand will fall flat. Find new ways to stand out from your competitors and make a splash so that users will take notice to what you’re doing.
The best offense is a good defense. You know who your biggest competitors are. Do a little bit of research and develop an understanding on what is working for them. Once done, use this information to improve your social media strategy. What types of buzzwords are they using? How are they connecting with their fans? Take note of both good and bad things on their platforms and figure out how yours can improve on this.
Whole Picture First, Small Later:
We asked earlier who your target audience is. When developing and implementing a strategy, it’s best to keep the bigger picture in mind. Understand the relationship between your audience and what they have in common. Focus on common relationships first. After you have created consistent and share worthy content, then you can focus on smaller strands of niche audiences to target.
Mobile Is Your Friend:
2015 is upon us and there are many ways to access the Internet. Desktops, laptops, smart phones and tablets give us access to the Internet virtually anywhere. Is your website mobile responsive? Can people easily access your information on a device other than a computer? If not, you are missing out on a huge market and can be losing potential fans and even customers. Understand how your social media platforms and even your website look on these different devices. Make sure that they are easy to navigate and simplistic in nature to avoid confusion.
At Kraus Marketing, we understand the dynamic relationships between social media, content marketing, the responsiveness of devices and the value of each component mentioned above. If you are a business that doesn’t have the time to devote to a strategy like this, we can help. We have social media experts who can build out a concrete strategy that will enable you to focus on the other aspects of your business. To find out more on how we can help your brand harness the power of social media, contact us at (973) 998-5742 or online at www.KrausMarketing.com