Organic vs. Paid Strategies
Benefits of Organic
Long-Term Results
Organic marketing creates permanent traffic sources for your website, helping you attract customers naturally over time. Unlike paid marketing methods, organic strategies can produce long-term results that help you maintain and grow your audience.
Increased Brand Awareness and Loyalty
Direct more relevant traffic to your website and increase your conversion rate through our well-researched keywords, strategically implemented search strategy, and monitored spend.
Benefits of Paid
Immediate Results
Paid marketing campaigns can generate almost instant results, allowing businesses to quickly increase website traffic, reach a wider audience, and generate leads or sales. With paid advertising, you have greater control over when and how your ads are displayed, enabling you to target specific demographics or locations.
Enhanced Targeting Options
This strategy provides advanced targeting options that allow businesses to reach their ideal customers with precision. You can select specific demographics, interests, behaviors, and even re-target previous website visitors to maximize the effectiveness of your campaigns. This targeted approach helps ensure that your ads are seen by the right people at the right time.
Scalability and Flexibility
Paid marketing strategies offer scalability, allowing businesses to adjust their budget, bidding strategy, and ad placements to meet their specific goals and objectives. Whether you want to increase brand awareness, drive website traffic, or boost conversions, paid marketing provides the flexibility to adapt and optimize your campaigns based on real-time performance data.
Dynamic Duo: Organic and Paid Strategies Working Together
Organic marketing strategies and paid marketing strategies are two powerful approaches that, when combined, can create a formidable marketing strategy. Organic marketing focuses on building a brand’s presence through content creation, social media engagement, and search engine optimization. It emphasizes long-term growth and relies on building genuine connections with the audience. On the other hand, paid marketing employs targeted advertising campaigns to reach a wider audience quickly. It utilizes paid search ads, social media ads, and sponsored content to generate immediate visibility and drive traffic.
By integrating both strategies, businesses can leverage the strengths of each approach. Organic efforts lay the foundation by establishing credibility and brand loyalty, while paid strategies amplify the reach and accelerate business growth. Together, they form a comprehensive marketing strategy that maximizes exposure, increases conversions, and nurtures sustainable customer relationships. Lucky for you, Kraus has extensive experience in both approaches. We can combine both strategies to create a well-rounded marketing strategy that will get the results you’re looking for.
Did You Know
As social media continues to prove that it is here to stay, it’s important to know just how influential of a marketing strategy it can be. Did you know that:
Target Your Audience
As a top social media marketing agency, Kraus Marketing is here to help you with your social media marketing efforts, which include content creation, strategy, and analytics tracking. We understand the importance of harnessing the most powerful marketing tools available, elevating your brand awareness to new heights.
Use The Right Tools
You may feel pressured to join every available social platform, but keep in mind which channels would best appeal to your target audience. At Kraus, we strategize what platforms are right for you and discuss the appropriate ad spend that should be put behind each campaign for best results. Below are several of the most commonly used social media outlets for our clients.
Facebook Marketing Strategy
Instagram Marketing Strategy
LinkedIn Advertising Agency
TikTok Advertising Agency
Reach Users Worldwide with TikTok
Has your brand joined the fastest growing social network?
With TikTok, your company can reach new audiences through engaging video content.
While TikTok started as a dance and music app for younger users, it has since grown into a large platform for all ages—and businesses. Unlike Facebook and Instagram, it’s a newer space to connect with your target audience through full-screen experiences. Think unboxing videos, interviews, how to’s, behind the scenes clips, and more. And despite popular belief, the audience ages include all generations with 37.4% being over the age of 30.
Video content is key to customer retention.
Video content is the most captivating form of content available today. Think of consumers’ shrinking attention span and the increasingly competitive market. TikTok breaks through the noise by providing a full-screen, short video experience that can put your brand in front of users who actually want to listen.
TikTok is a growing platform for B2B and B2C businesses.
Many B2B and B2C businesses have found success on TikTok. The nature of TikTok’s algorithm allows small and large creators to reach new users and provide value to niche markets. By utilizing some of the best tips and tricks, your brand can make a big impact through short-form video content.
How Your Brand Can Make an Impact on TikTok:
- Provide a behind the scenes look at your brand. Younger generations want to feel like they are purchasing from a business that they can connect with and find value in. What better way to nurture that relationship than through short-form video content that provides a behind the scenes look at your company culture?
- Utilize UGC for a human touch. Big (and sometimes small) brands can often come across as robotic. Give your business a human touch by utilizing user-generated content (UGC). This puts your products or services in the hands of real consumers—featuring a voice and face other consumers can trust.
- Create a valuable content strategy. Like any social platform, consistency is crucial. Don’t overwhelm yourself by forcing content out. Create a strategic and curated content plan that focuses on providing value to your customers, which will leave them more engaged with your profile and business.
If your brand needs help with any of the above, or just needs to jumpstart their TikTok page into reality, contact Kraus Marketing right away for a consultation. Ask us about our TikTok + Video as a Service package!
Cost-Effectiveness
It is a cost-effective way to develop your brand voice, boost website traffic, and improve engagement rates. By focusing on creating valuable content and building relationships with your audience, you can achieve significant results without spending large amounts on advertising.