Digital Marketing Agency Keeps Their Name on the 2018 Inc. 5000 List It’s that time of year again! After another successful year of internal growth and client attainment, Kraus Marketing, with offices…
Design Differences: CMYK vs. RGB
A general rule of thumb for all designers is to use the RGB color spectrum for digital use and work in CMYK for all print purposes. Although this difference may seem simple, it is very important that designers do not mix up these spectrums. Using the wrong color mode could produce sub-par outcomes.
Kraus Marketing Shows Constant Success at the 2018 Jersey Awards
Kraus Marketing was honored to attend NJ Ad Club’s 50th Annual Jersey Awards in Cedar Grove, New Jersey on the night of June 6th. To celebrate the golden anniversary of the prestigious award ceremony, there was an incredible assortment of media awards presented to top communication platforms throughout the state of New Jersey. Kraus Marketing, who was in attendance for the third year in a row, took away ten awards at the end of the night, three of which granted first place and two for second place.
Why Join the SEO and Content Marketing Job Market?
If you’re looking for a career that’s exciting, fast-paced, and flexible, then consider your job search over. Content marketing and SEO jobs are on the rise, and they don’t seem to be stopping any time soon. The world of digital marketing is continuously expanding, and so is the job market. Below are three reasons to enter into the content marketing and SEO fields.
Two of Kraus Marketing’s Finest Recognized as Jersey’s Best Professionals Under 40
Two Kraus Marketing employees were acknowledged for their inspirational efforts and dedication to their careers at the NJ Ad Club’s 2018 Jersey’s Best Marketing & Communications Professionals Under 40 ceremony. Bohdana Komichak (Junior Art Director) and Angie Paul (Social Media Manager) were nominated by the Founder and CEO of Kraus Marketing, Nick Kraus.
Is the World Unfriending Facebook with the News of Cambridge Analytica?
According to Brandwatch, Facebook has amassed so many photos that it “equates to 350 million photos [uploaded] per day.” Users engage with the platform so much that “4 million likes [are generated] every minute.” All of that is about to change. Facebook is fighting for its life, all because it didn’t fight for its users’ rights.
Amazon’s Alexa Is Changing the Search Engine Optimization Game
SEO- It’s the inescapable service swarming the world of digital marketing for anyone looking to keep their online presence visible in the eyes of search engines. There are consistently new ways to increase your SEO results, one of the latest being Amazon. Amazon’s Alexa, the company’s voice-powered digital assistant, is now changing the way consumers find products by having them say out loud what it is they are looking for. Forget the good old keyboard search and simply ask Alexa to find you that new home stereo system or the best shampoo for blonde hair. You can even use the app for Amazon’s Alexa when on the go.
The Automation Moment We’ve All Been Waiting For
What could be better than winning the lottery and getting free pizza for a year? Ok, maybe that was gong a little too far, but this news is still super exciting: Instagram now allows for post scheduling. Digital marketers rejoice! Not sure what that means? Allow me to explain.
The HalloThanksMas Social Media Update Roundup
A lot has happened in the last couple months—the HalloThanksMas season has come and gone, and it brought about many changes in the social media platforms you use to share pics of your holiday haul and of course market your company. Having a hard time keeping up as you strive to maintain your resolutions and keep your marketing fresh? Kraus Marketing has compiled the need-to-know list of social media updates.
Google Major Algorithm Update Guide
Google rolls out a new algorithm update several hundred times a year. This may seem dramatic (because it is), but there’s no questioning that Google has earned its reputation among SEO kings for continuously rolling out updates. Most of these updates are minor, but occasionally, Google will drop a bombshell of an algorithm that shakes the SERP and SEO strategists straight down to their core. All of this may seem intimidating, but we’re here to break it down for you piece-by-piece, algorithm-by-algorithm, and animal-by-animal.