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The Ultimate Guide To Social Media Image Sizes

Social Media Image Sizes Deciphered

When it comes to social media land, the sizes for each image platform vary per site. Your brand marketing should be incorporating different types of media into your strategies. The more unique and varied your content is, the stronger the brand recognition you will gain. These types of varied content include: images, videos, audio posts, lists, podcasts, infographics, memes, jokes and so on.

When creating a social media strategy, your brand should be using the highest quality images that best fit the various social platforms. In fact, one of the biggest trends of the past year has been visual content. The year 2014 was full of visuals and platforms like Instagram; while Pinterest user engagement and number of signups have also increased dramatically.

Here are some quick stats:

  • 70 million photos and videos are uploaded to Instagram daily
  • In the last 6 months, Pinterest has had an upwards of 30 million pins
  • 63% of social media posts are image based
  • YouTube has 4 billion video views per day and content is uploaded at 100 hours per minute

Now you have a deeper understanding of how important visual content is for social media marketing. To help you get started, we have made a cheat sheet of image size requirements for each social media platform, because the staff here at Kraus Marketing feel that it is better to give than to receive. This is everything from cover photos, profile pictures, link images, text posts and pins. Take a look at the .jpg version we have of our infographic or you can download a printable .pdf version to hang in your office as a reference. To help, Kraus Marketing will revise the article as the different social networks change formats and size requirements.


Social Media Cheat Sheet

social media image size cheat sheet


If your company is looking to take advantage of social media, Kraus Marketing can help. Our dedicated team of social media experts will create strategies and advertisements to help tap into audiences that you have been missing out on. How else can you reach a million customers in one ad or post? Let us help you take advantage of social media and develop your brand.

Be sure to follow our social media platforms to stay up to date with what new content we are producing and sharing.

For more information, contact us at (973) 998-5742 or at