You know the old saying, “You only have one chance to make a first impression.” In the online world it’s more like one moment, so make sure you make the most of that chance for your business’ website. These five elements will ensure your site works positively to build your brand’s online identity and brand [...]

Please feel free to contact us about any of these positions by e-mailing your resume to jobs@krausgroupmarketing.com Graphic Designer (Internship) Graphic Designer (Temp to Permanent) Web Designer (Temp to Permanent) Sales Representative/Account Manager Office Assistant (Part Time)

Do you have a GoDaddy website that is down currently? First of all, I’m sorry to hear that… I know it must be frustrating. The reason your site and GoDaddy’s site is down is due to the hacker group called Anonymous who took credit for knocking GoDaddy and all of their hosted sites off line. [...]

We’ve all heard the phrase made famous by the movie Field of Dreams: “If you build it, they will come.” Though this mentality may have worked for Kevin Costner, when it comes to your website and its Search Engine Optimization (SEO), the same mentality does not work. Many of our initial conversations with new clients [...]

It’s pretty amazing to me that when I ask a company what their marketing budget is that 9 times out of 10 they stare back at me with the “deer in the headlights” look.  It’s really no wonder today that companies tend to be very skeptical about marketing. When you don’t know your business, who [...]

So you have the website, it is beautiful, custom made, and has an awesome flash banner that makes your site look like the Saks 5th Avenue of all websites.  So you are all set, right? Not quite.  Try pulling up your website on your Iphone or Blackberry… what does it look like? Definitely not the [...]

Do you know how high your bounce rate is? Do you even know what the term bounce rate means?  With today’s competitive markets it is imperative that business owners understand their website analytics. Marketing has changed dramatically over the past twenty years and most industries are stepping away from the traditional means of advertising (such [...]

The Kraus Group just attended the annual Miles for Matheny Event that includes a wheelchair walk, a 5k & 10K run and different level cycling rides that run throughout and around Natirar Park. Miles for Matheny raises funds for Matheny’s Center of Medicine and Dentistry which provides specialized outpatient care to disabled children, adolescents and [...]