As the average user moves faster and relies on visuals more heavily, many of the updates revolve around reaching users in different locations and grabbing their attention with ads which suit their visual tastes. Let’s break down the 6 biggest trends coming out of Google Marketing Live 2019.
Using machine learning, the Google research team has made improvements in how they understand queries through the science of language understanding. We’ve broken down the basics of the update coming to the Google Search algorithm.
While Google Maps is known primarily as a navigation resource, Google has been continually adding new features to encourage users to engage with it in a different way. Their discontinuation of their Trips mobile app marks a significant step in integrating Maps with capabilities like leaving reviews, contacting local businesses, ordering food, and more. Let’s take a closer look at one of their most recent Google Maps update.
While the majority of core updates are minor, there are instances where we will see a substantial percentage of websites affected. Maintaining awareness of these fluctuations may be the most important indicator that there has been an algorithm change, as Google often times doesn’t hurry to make any official announcement. The March 2019 Core Update, now official, is the most recent update worth mentioning – so let’s see what’s changed.
Are you familiar with Google RankBrain? If not, you should know that it is a machine learning (AI) algorithm that Google uses to sort search results. It also guides Google to understand each search query and more. In other words, RankBrain controls the algorithm on its own.
What is Search Engine Optimization (SEO)? It’s a way to get noticed. Getting to the top of the results page is the goal. If you’re in the business of selling candles, you want to your website to pop up when a user searches “candles.” After all, the top three search results usually grab 50% of the traffic and engagement. Let’s examine some important search ranking factors by asking some even more important questions.
If you’ve heard anything about Google Easter Eggs it’s likely you’re very confused by what they are. No, it doesn’t actually have to do with Easter, but it does have to do with Google accentuating some humor through its programming. Only specific search results will lead you to these mysterious Easter eggs and we assure you that you won’t be disappointed when you come across one.
When your search engine ranking is at stake, make it a priority to stay updated on any Google algorithm changes. Now with Google’s mobile-first approach to its search rankings, it is imperative that your company is optimized for mobile if you want to maintain your current web traffic.
Google is the bridge that connects customers to your website. The search engine has run countless searches and even owns YouTube. One has a hard time imagining a Google-less world. So how can businesses utilize Google to their advantage? Other than paying for Adwords to boost your SEO, businesses large and small can take advantage of Google’s free Google My Business feature. Google My Business recently expanded its update to allow even more users access to its new interface. Kraus Marketing has the breakdown for you below:
Gone are the days dreaming of having a butler and a maid at your bidding. Now you have an assistant in the form of a speaker compact enough to sit on your nightstand, kitchen counter, or whatever we’re calling the furniture in our living rooms now that “entertainment center” is pretty obsolete. While the digital assistant cannot clean for us (we’re not giving up hope), it can shop for us. This is valuable information for any digital marketer; the world of ecommerce is changing right before our eyes.