4 of Ways Marketers Can Use Google Lens to Their Advantage
Augmented Reality (AR) has been a huge success in the marketing world. It has proven itself to be more than just a new video game fad, as we continue to see this tool reshape the marketing industry as a whole.
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What is Google Lens?
Google Lens is an AR platform that was created and marketed by Google. This platform was created in order to allow users to scan their surroundings virtually in order to gather information. Users can scan people’s faces, buildings, objects, street signs, etc. in order to gather information.
Unlike normal searches on the web, instead of typing in keywords to modify your search, users can simply scan their surroundings to gather search results and more information about what they’re scanning. Google Lens is available on the Google app on both Android and iPhone, so it’s easily accessible to smartphone users.
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How Does Google Lens Affect Digital Marketing?
Google Lens search results vary from the name of the object/place you scan to prices, ratings, and additional information. As marketers, this new technology can be used for your digital advertising. Here are a few ways that marketers can use Google Lens to their advantage:
- Brand Imaging: Ensuring that your brand has a consistent and clear logo design that is easily distinguishable will be imperative for Google Lens success. If you have a storefront, making sure that your sign is visible from the street is also necessary for Google Lens to recognize the user’s location.
- The Use of QR Codes: Marketers can make their user’s Google Lens experience even easier through the use of QR codes. Having QR codes in the window of your storefront allows for instant access to your online store. Also sending out QR codes via mail and email can also speed up the Google Lens search process.
- Use Helpful Images on Your E-commerce Site: Using as many helpful images as you can on your online platforms will make it easier for Google Lens to identify your brand when users scan objects relating to your site. This includes images of business cards, billboards, books, etc.
- Ad Promotion: Using Google Lens to scan ad promotions can better optimize your sales and web traffic to your site. This can be done through QR codes or printed URLs and can enhance user experience through Google Lens.
Augmented Reality is changing the way marketers use the digital marketing industry. If you would like more information on AR marketing, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today!