Why Infographics Work in Digital Marketing

Why Infographics Work in Digital Marketing

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Why Infographics Work: The Benefits of Infographics

Infographics can be a vital part of your marketing strategy. Through the use of infographics, your brand can appeal to your target audience in a way that catches their attention as well as provide useful information surrounding your products.

What is an Infographic?

Infographics are an element of graphic design. They are essentially a visual representation of data, text, or charts that is relevant to your target audience. It’s a unique way of engaging your consumers and educating them on your products or services in a way that is more exciting than just reading long lines of text.

Infographics and Digital Marketing

Marketers can use infographics to build brand awareness as well as boost engagement with their audiences. This can be done through several different ways such as:

  • Newsletters: Through the use of email marketing, brands can send out newsletters to their customers, staff, clients, etc. updating them on all the new things happening in their business. Instead of sending a long, text heavy traditional newsletter that most people will skim over, creating a visually appealing infographic with images, charts, and call out text will engage your audience. This can also boost potential website traffic when linking the infographic to your brand’s website.
  • Social Media Posts: On most forms of social media, especially Instagram and Twitter, there isn’t always a lot of space to share detailed information about your brand. Since Instagram and Twitter have character limits on their captions, posting an infographic with attractive fonts, texts, and information, will update your social media followers in a unique way.
  • Summarizing Blog Posts: If you have a blog section on your website, opt to create infographics that highlight important information from time to time. This allows for consumers to quickly consume blog content, even with their busy schedules.
  • Comparison of Competition: If your brand is looking to highlight the differences between a competitor brand and yourself, creating an infographic that clearly highlights the advantages of your brand over your competitors is an effective marketing tool. This can be extremely beneficial when posted to social media especially when it is eye catching.

Why Infographics Work

Infographics work because as social media continues to dominate, people are looking for the fastest and easiest way to gather information. People are no longer willing to dedicate long amounts of time to reading through newsletters, blog posts, and case studies. That’s why creating a visually appealing representation of the most important information will help consumers make choices, create brand loyalty, and boost website traffic faster than before.

If you’re looking to add infographics into your marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!

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