How to Implement Banner Ads into Your Marketing Strategy
Display and banner ads are an effective visual form of advertising that grabs the user’s attention through well-designed imagery, graphics, animations, etc. These types of ads are typically found on websites, social media platforms, and apps.
What Is the Google Display Network (GDN)?
The Google Display Network (GDN) is Google’s advertising platform that makes up over 2 million websites, videos, and apps. The ads highlighted on these websites show up based on information Google has collected about the website users. This includes information gathered from search history, demographics, and more.
To create display ads on the GDN, marketers must select keywords and place a monetary bid on them. Based on competitor bid prices, this determines the placement of your Google ads. Google also offers video ads that help leverage brands in front of the YouTube audience.
Let’s take a look at the benefits of display/banner advertising:
Benefits of Banner Ads
They’re Eye Catching
One obvious benefit of banner advertising is that it can be eye-catching and visually appealing. After all, the goal of all ads is to get people to click on them, so when designed well, they can drive traffic to the brand’s site.
They Create Brand Recognition
Another obvious benefit is the brand recognition that comes along with display advertising. After utilizing the GDN for an extended amount of time, people will begin to recognize your brand and familiarize themselves with it. In fact, a study conducted by Interactive Advertising Bureau found that brand awareness increased by 21% in campaigns that implemented banner advertising.
They Provide Analytics to Monitor Ad Engagement
A helpful tool that comes with using the GDN is the analytics feature. These analytics can provide brands with important information surrounding the success of their ads. This includes reports that detail which ads have the most clicks, the value of those clicks, and whether those clicks converted into a customer or lead.
Target Specific Customers
Through the GDN, marketers can select and filter which sites and customers that they want to target. This allows brands to display ads directly in front of their target audiences or even customers that have previously visited their site.
How Kraus Marketing Can Help
If your brand is looking to expand its marketing strategy into paid ads, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!