What Artificial Intelligence Has Done for Digital Marketing
Artificial Intelligence (AI) has created a significant shift in the digital marketing landscape. Through the use of this new technology, brands have been able to use it to their advantage. Here are a few ways that AI has impacted the digital marketing industry.
Improved User Experience
Your customers are the most important aspect of your business. Creating an elevated customer experience for them will foster brand loyalty and keep them coming back. AI can help create a better user experience for your customers by collecting data, analyzing past behavior, and identifying your target audience’s needs. As a result, brands will gain information that can help create personalized experiences for their customers.
Advanced Customer Profiling
As mentioned above, AI allows you to collect, analyze, and process massive data sets that no human could do. These algorithms provide brands with advanced customer profiling. Meaning you’ll gain key insights into your target market, such as their spending habits and purchase decisions.
Increase in Voice Search
AI has led to the development of virtual assistants, such as Amazon’s Alexa, Apple’s Siri, and Google Home. These voice assistants have become an essential aspect of the online user experience. Through the development of these virtual assistants, voice search has significantly impacted digital marketing. Adding voice-based SEO can be extremely beneficial to your website and be implemented by using keyword phrases that people use when they speak. By integrating voice-based SEO into your website, you will be able to go beyond your competitors and create accurate results for your customers.
Chatbots Improving Customer Support
Through the development of AI, realistic and helpful chatbots have been created. These chatbots have significantly impacted digital marketing as well as customer experiences when interacting with your site. As mentioned above, the customer experience is essential to fostering a relationship with your customers. Therefore, having helpful chatbots on your website is a powerful communication tool that your brand could use to its benefit.
Artificial Intelligence is changing the way marketers use the digital marketing industry. AI can unlock a world of unique marketing experiences for your users and your brand. If you would like more information on AI, don’t hesitate to reach out to the digital strategists at Kraus Marketing. Contact us today!