To resolve this situation from happening, Google has eliminated the ‘position zero’ while keeping the featured snippet. So, why did this happen, and what exactly does this mean for marketers?
Why Position Zero is No Longer a Thing
Google’s official tweet says, “If a web page listing is elevated into the feature snippet position, we no longer repeat it in the first page of results. This de-clutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show…”
Previously, there would technically be eleven results–the featured snippet (position zero), the repeated listing (position one), and the ranking results from two to ten. Now, take a look at how Google has made the featured snippet position one.