Kraus Marketing Announces New Social Media/Blog Content Package
Social media seems easy, doesn’t it? All you have to do is write a post on Facebook or Twitter, and the business will come rolling in, right? Not exactly. What you post has a huge impact on your audience’s perception of your brand and ultimately, whether they’ll decide to continue to follow you or not.
Content is key, and that’s why we’re proud to announce a new package available to all new and current social media clients. This package includes two social media posts per week on two social platforms, plus four blog articles per month.
Each blog article will be specifically designed to catch the attention of your desired target audience by covering topics like insider-tips, news on what’s happening in your market right now, or whatever provides the most value for your potential customers. For example, if you’re a home contracting company, we will do the research and write a 350-word blog about current home trends or interior design tips for placement on your website as well as inclusion in your social media calendar.
There are so many added benefits of connecting social media and blog content:
Added Value For Your Followers
Blog content provides an added value for your audience that goes way farther than simply posting about your business’s services. The truth is that people have short attention spans. There is only so much they will read about services on a Facebook post or in an Instagram caption before they get bored or annoyed and move on.
An informative blog post can add value to your readers’ lives by teaching them or informing them. People are more inclined to read and share content that goes beneath the surface and makes good use of their time. And at the end of the day, each share can add up to that many more eyes on your brand for free!
Increases Your Web Traffic
When it comes seeing your business succeed online, SEO is everything. You need to drive more traffic to your website, not to another one. Instead of relying on outside articles from news outlets or bigger businesses when you want to post relevant non-promotional content on social media, provide similar content on your site in the form of your blogs. Encourage people to come to your website to find out what they want to know.
It Shows What You Know
Blog content on your website shows what your business knows and what it’s good at. That blog on your website about home trends could sway a potential customer to pick your contracting company over another. People are more inclined to choose a business that proves they know what they are doing.
Social Media and Blog Content Go Hand In Hand
Providing blog content on your website can also help boost your analytics on social media. While posts about the services your company provides are important to spread brand awareness, they’re not intrinsically as engaging or shareable as long-form, interesting content. As people continue to engage with your blog content, it will help expose your brand.
Social media has become a tool with potential make or break a business’s success. We know how important it is for businesses to thrive on social media. That’s why we give 110% when it comes to optimizing our clients’ accounts, and that is why we have created this new, comprehensive package. Try it today to boost both your website traffic and social media engagement!