Facebook Marketing Strategy

If you’ve landed on this page, you were most likely searching for an agency to better optimize your social media advertising via Facebook. Facebook is without a doubt, the most highly used social network, it has 2.23 billion active monthly users. The next closest platform is Instagram, which Facebook owns, at 1 billion active monthly users. Facebook has been around for almost fifteen years and is constantly changing. Now the social network includes Marketplace, Facebook Live, Facebook stories, and stories on Instagram.

Facebook is without a doubt, the most highly used social network, it has 2.23 billion active monthly users.

With that being said, it can be easy to get lost in the shuffle of updates. After all, you probably want to increase awareness, brand value, and leads from the platform, not figure out what new feature Facebook is releasing.

That’s where we come in! Our team of social media experts understands the importance of crafting the perfect, shareable message and puts ad spend behind it to increase impressions and engagement. We stay on top of Facebook’s updates and learn how to best use them for your business.

Did you know, according to a study conducted by social@Ogilvy, 84% of your Facebook fans don’t even see what you are sharing? So, if your Facebook has 10,000 likes, only 1,600 people would actually see your content.

How should I use Facebook to market my business?

Before publishing content on Facebook, you’ll need to define your goals. Why do you want to use Facebook for your business? You could increase your brand awareness, connect with your audience, and even gain leads from the platform.

Once you have clearly defined your goals, you’ll be able to get into tactics. The integration capabilities are immense. With one social network you are able to promote blog content, direct traffic to your website, create a form to gain subscribers for your email newsletter, and/or direct mailing list, all while reaching your target audience.

What results should I expect?

It’s not uncommon for us to have clients who have in excess of 100k views on posts and more than 5,000 engagements. How do we get those results for our clients? We utilize the right tactics to achieve your goals. This means we’ll create posts that your audience wants to engage with, share them at the right time (determined through Facebook Insights) and run advertising campaigns targeted towards your goals.

Using Facebook’s Retargeting Pixel to Increase Conversions

Facebook’s advertising platform enables you to create boosted posts, schedule ads, and even has retargeting capabilities. Retargeting enables you to recapture a prospect’s attention by a well-placed ad or post. Have you ever found yourself looking at a pair of shoes or a new truck and wandering off the site to check Facebook? While you were on Facebook, did you notice a picture of the same pair of shoes or truck as an advertisement? That’s retargeting.

How does this work? Facebook provides a pixel that goes on your website. When someone visits your site, that pixel ends up on their browser. This enables them to see an ad for the same exact product on Facebook they were looking at. If you don’t have retargeting setup on your website, you may have lost your chance for business.

The only way to know how well your marketing strategy is performing on Facebook is to measure the campaign and implement A/B testing. It is important to measure ROI and KPIs. KPIs should be set up to match your original goals. For instance, if you want increased brand awareness, your KPI would be Facebook page views and traffic to your company/organization website. If you want more business, you should track conversions and leads due to Facebook advertising.

See how we can implement effective Facebook marketing strategies for your business!