Certified Search Engine Optimization (SEO) Agency located in New Jersey, serving NJ, NY and Companies Worldwide

Search engine optimization (SEO) is a phrase that seems to be on everyone’s lips these days, and for good reason. But before we talk to you about what Kraus Marketing can do for your website’s SEO, let’s talk about what it really is and how it works.

The Basics of SEO

As a business, you have something to offer. Whether you are providing goods, services, or informative content – you want to get the word out. Marketing gives you the capacity to share your story, a story which ultimately ends with you enlightening your audience with how you are best suited to solve their problem. It’s nothing new, however, what has changed are the technologies and mediums we use to do the job.

Today, businesses are represented by websites. Websites are found on search engines and search engines use algorithms to direct users to the appropriate website. So, what is Search Engine Optimization (SEO)? SEO is algorithm-dependent work performed on your website to improve your site’s ranking on a Search Engine Results Page (SERP).

Users will enter keywords or phrases into a search engine, and if a website has been properly optimized for those keywords, there is a higher likelihood of that site finding its way onto a SERP. How high the website ranks rests on the utilization of several SEO factors.

The expertise of implementing SEO techniques extends beyond using relevant keywords and incorporating fresh, engaging, and comprehensible content. As you will see, creating meaningful internal and external links within your website, mobile optimization, localization, site speed, and security are all essential pieces of the SEO puzzle.

Ensuring that these elements come together succinctly has everything to do with knowing who is behind these search inquiries, and in what context they seek answers. And did we mention Google’s knack for changing things up in the SEO world from time to time? Let’s explore all of these further.

THE PROCESS

A good SEO program gets your website off to a healthy start

Search engine optimization (SEO) boosts your online presence and drives organic traffic (as opposed to paid search or search engine marketing) to the website in a few ways. First and foremost, it is a powerful way for search engines, spiders, crawlers, and bots—all those hunters and gatherers of cyberspace—to find your website and show it as a “hit” when someone searches for your product or service. The goal of search engine optimization is to help your website earn a higher ranking in the search results so that you show up sooner for your audience.

When it comes to SEO and search rankings, if you are not on the first page, you will not get noticed. Think about how many times you’ve scrolled past the first or second link in a Google or Bing search. Now you see why it’s imperative to be on top.

At Kraus Marketing we achieve this by researching your product or service to evaluate the best keywords and search terms, using online tools that inform the process, and through the work of our website programmers and SEO copywriters.

When it comes to SEO and search rankings, if you are not on the first page, you will not get noticed.

A solid SEO program incorporates:

  • SEO copy that weaves specific keywords, internal website links, and long-tail search terms into the copy in a way that maintains readability for your human audience while drawing search engines to the pages.
  • Relevant meta tags – not visible to site visitors, coded in the background, with keywords for each page that help lead search engines to your pages.
  • Well-written and wisely chosen title tags for each individual page.
  • Analytics that provide a progress report of how your website is performing, what people are reading, and the online avenues or search engines they use to find you.

The Benefits of SEO

When Kraus Marketing develops your website, we make sure it’s highly functional, easy to navigate and that solid, well-regarded search engine optimization techniques have been implemented.

Think of your website as a virtual house—you’ve built it, furnished and painted it, but now you have to maintain it so it always looks its best. It’s the same idea when it comes to SEO. It provides a solid foundation for your website’s online presence and its success in organic search on the internet, and over time becomes a crucial component of good website maintenance.

To maximize results, your SEO program should be an ongoing effort to bring more visitors to your website more often, or have your name or brand show up in front of your target market more often. This in turn can lead to more inquiries and more sales—or in digital marketing parlance, a higher conversion rate. In the online world, website traffic and conversions are the main currency; good SEO can reap many rewards.

Think about how many times you’ve scrolled past the first or second link in a Google or Bing search. Now you see why it’s imperative to be on top.

A solid SEO program incorporates:

  • SEO copy that weaves specific keywords, internal website links, and long-tail search terms into the copy in a way that maintains readability for your human audience while drawing search engines to the pages.
  • Relevant meta tags – not visible to site visitors, coded in the background, with keywords for each page that help lead search engines to your pages.
  • Well-written and wisely chosen title tags for each individual page.
  • Analytics that provide a progress report of how your website is performing, what people are reading, and the online avenues or search engines they use to find you.

SEO Case Study

Revised Content Yields Triple the Traffic and Five-Fold Increase in Leads for Service Company

A service-oriented company came to Kraus Marketing for help with a 20-page website that had stagnant traffic and was not doing anything for the company in terms of leads. The SEO pros at Kraus Marketing revised all the website content to make the copy rich in keywords, wrote targeted title tags for each page, proper page descriptions—all the steps needed to drive traffic to the website and boost the conversion rate.

The client saw instant positive results in terms of more traffic and increased conversion rate. Traffic to the site grew noticeably within the first month of the website re-launch and within three months the number of visitors to the site tripled. Even better, the client went from zero leads to an average of five leads a month from the newly optimized website.

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