When it comes to ranking higher in Google, most SEOs are only focused on optimizing infographics, images and written content. However, video content and what it can do for a brand often gets overlooked. When used correctly, video can be a powerful form of content and can make a significant contribution to your SEO strategy.
The way we view and access content is evolving. Some users don’t have the time to read an article or might not be able to fully grasp what the article is about. Some might prefer to watch a video instead, because visual content resonates with them in ways that an article can’t. Video might just be the most underutilized type of content in world of SEO.
Videos are now an integral part of the online marketing mix (Product, Price, Place & Promotion). However, despite the widespread recognition of videos, video optimization is not as popular as website and content optimization.
YouTube is the biggest video platform on the Internet and is the 3rd most visited website in the world. Video content producers on YouTube are crucial to the success of the site, because they have millions of subscribers, views and are constantly uploading awesome content that reaches audiences across the globe.
Here Are Some Cool Facts About YouTube
- YouTube is transforming the way we discover information via the web
- Founded in 2005 by three former PayPal employees
- Bigger than Bing, Yahoo, Ask and AOL combined
- 1 Billion unique monthly Visitors
- Nearly 1 out of every 2 Internet users are on YouTube
- YouTube reaches more US adults ages 18-34 than any cable network
- It process more than 3 billion searches a month
- 100 hours of video are uploaded every minute
Just like Google, the formula to how rankings are made is unknown. However, these 7 factors seem to have the most impact:
- Number of Views
- Video Title
- Video Description
- Video Length
- Keyword Relevance
- Subscriber Count
- Video Ratings (Likes, Dislikes)
YouTube’s Impact on Your Brand
Having a strong YouTube presence is very important, because it can have a huge impact on your brand and can allow you to reach millions of visitors.
If you’re looking to take your content marketing strategy to the next level, then video is the way to go. Instead of providing your customers with only infographics and articles, you should incorporate video content as well.
YouTube can provide you with direct SEO Benefits in search engine results pages (SERPs). Google wants to show users the most relevant content for their query. It’s not uncommon to see queries with video thumbnails from YouTube in Google.
Building Quality Backlinks With YouTube Videos
YouTube videos tend to rank very well in Google. Videos can provide your website with a large number of quality backlinks back to your site. This can have a positive impact on your brand and rankings in the SERPs
How To Successfully Optimize Your Video
- Create videos that are based on customer value
- Include relevant keywords in the video title, description, and tags
- Add CTAs with a link back to your website
- Promote the video throughout your own networks
YouTube is changing the way people watch videos online and can have a huge impact on your brand and rankings in the SERPs. It’s time that you incorporate video content into your SEO strategy. This is the YouTube generation. Don’t sit back and miss out on this opportunity to take your brand and marketing efforts to the next level.
The SEO Specialists at Kraus Marketing are well versed in Video Optimization and can harness the power of YouTube to take your Brand to the next level. Contact Us Today at 973-998-5742 or visit us online at www.KrausMarketing.com.