The Basics of SEO
As a business, you have something to offer. Whether you are providing goods, services, or informative content, you want to get the word out. Marketing gives you the capacity to share your story, a story which answers the customers’ main question: why is your business the best choice to solve their problem? It’s nothing new; however, what has changed are the technologies and tactics we use to do the job.
What is SEO?
Websites serve as a business’ digital storefront, offering insightful ways to drive new traffic through SEO, as well as build customer loyalty. So, what is search engine optimization (SEO)? SEO is algorithm-dependent work performed on your website to improve your site’s ranking on a Search Engine Results Page (SERP).
While conducting an online search is somewhat of a simple, mindless behavior we enact, there’s a lot more that goes on behind the scenes to bring us what we need. Users will enter keywords or phrases into a search engine, and if a website has been properly optimized for those keywords, there is a higher likelihood of that site appearing on a SERP. How high the website ranks rests on the utilization of several factors, including on-page SEO, off-page SEO, and technical SEO tactics.
The SEO Puzzle
The expertise of implementing SEO techniques extends beyond using relevant keywords and incorporating fresh, engaging, and comprehensible content. As you will see, creating meaningful internal and external links within your website, mobile optimization, localization, site speed, and security are all essential pieces of the SEO puzzle.
Ensuring that these elements come together succinctly has everything to do with knowing who is behind these search inquiries, and in what context they seek answers. And did we mention Google’s (the search engine calling the shots) knack for changing things up in the SEO world from time to time? Let’s explore these further.
A strong SEO campaign sets your website off to a healthy start.
SEO boosts your online presence and drives organic traffic to your website in several ways.
First and foremost, it is a powerful way for search engines, spiders, crawlers, and bots—all those hunters and gatherers of cyberspace—to find your website and show it as a “hit” when someone searches for your product or service. The goal of SEO is to help your website earn a higher ranking in the search results so that you show up sooner for your audience.
At Kraus Marketing, through the work of our website programmers, strategists, and SEO copywriters, we research your product or service, evaluating the best keywords and search terms by using relevant online tools.
Our team then works to make sure your website is compliant with the latest SEO updates and requirements, allowing it to qualify amongst your competitors both locally and afar.
When it comes to SEO and search rankings, if you aren’t on the first page, you’re out of sight, out of mind.
Think about how many times you’ve scrolled past the first page in a Google search. Now you see why it’s imperative to be on top of page one.
A solid SEO program incorporates:
- Optimized copy that includes carefully chosen keywords, internal website links, and long-tail search terms within the copy in a way that maintains readability for your human audience and hits the standards of search engines
- Relevant meta tags coded with keywords for each page that help lead search engines to your website’s pages that best match the user’s search query
- Well-written and captivating title tags for each page
- Local SEO, through targeted keywords and proper directories, to put your business on the digital map and to help generate reviews
- Analytics that provide a progress report of how your website is performing, user engagement, and the online avenues or search engines they use to find you
- Inbound link creation to help associate your business and website with other high-ranking domains in your industry
The Benefits of SEO
Think of your website as a virtual house. You’ve built it, furnished it, and painted it, but now you have to maintain it, so it always looks and functions at its best. It’s the same idea when it comes to SEO. It provides a solid foundation for your website’s online presence, its success in organic search, and over time, becomes a crucial component in proper website maintenance.
When Kraus Marketing develops your website, we make sure it’s highly functional, easy to navigate, and we ensure the delivery of solid, well-regarded search engine optimization techniques. If you already have a website, we’ll work to optimize it to it’s fullest potential.
SEO is the key to long term success. Think of SEO as an ongoing effort to bring more visitors to your website or to increase brand visibility, leading to more inquiries and sales, or in digital marketing parlance, a higher conversion rate. In the online world, website traffic and conversions are the main currency; good SEO can reap many rewards.
Organic traffic helps to spread your company’s name, brings in more leads, and ultimately boosts your business’ success. When you stop putting manpower behind your SEO, over time, you will see those benefits decrease. But don’t worry, Kraus Marketing is continuously practicing the latest SEO strategies to provide our clients with a website that attracts leads.
The Future of Dynamic, User-Focused Websites: Adopting SGE
In the rapidly evolving digital landscape, a new player has started to change how we interact with online content: Search Generative Experience (SGE). SGE introduces an advanced level of personalization and interaction in search queries by leveraging AI to understand and anticipate user needs more accurately.
Kraus Marketing pioneers the integration of SGE into our SEO strategies, revolutionizing how businesses enhance online visibility and engagement. This cutting-edge technology not only enhances user engagement but also opens up new avenues for improving SEO, offering content that directly responds to the advancing ways in which users interact with their searches. By adopting SGE, businesses can take a significant step forward in creating more dynamic, user-focused websites that stand out in the crowded digital space.