Find out why people are unfollowing your brand on social media.
Developing a social media marketing plan is no small feat. You spend hours choosing which social media platform is right for your business, what type of content to create and curate, and your distribution techniques. Meanwhile, you dedicate countless hours targeting a specific audience and researching demographics and trends all in the effort to attract the right kind of customers.
Imagine you wake up one day to see that you lost a bunch of followers on your Facebook or Twitter page. After all of your hard work, it’s understandable to take an unfollow personally. Think of an unfollow like a breakup: it’s never easy especially when you invest a lot of time and effort to make the relationship work.
While it is definitely a blow to your self-esteem, it can leave you wondering: what happened? Was it my fault? What can I do to win them?
Like a breakup, it’s best to try to remember why your customer fell in love with you…I mean your brand. According to statistics from Hubspot:
- 16% of followers followed a brand because they were fans of the company
- 15% of followers reported following a brand because they were looking for special offers and promotions
- 12% of followers wanted to learn more about the product and service
When keeping these statistics in mind, it’s easy to make educated guesses as to why your customer dumped…I mean unfollowed your brand. Here are 6 possible reasons: