Avoiding Black Cats
Perhaps one of the most popular Halloween icons is the Black Cat. For centuries, black cats have been associated with the occult, witches, bad luck and countless other evil things. Are these myths and superstitions true? Should you avoid black cats?
Personally I say no because I’m not superstitious…and I like cats. But you know what you should fear and avoid? Black Hat SEO!
Black Hat SEO tactics temporarily improve your search rank, but they manipulate the search engines’ terms of service. Common Black Hat SEO techniques include:
- Content Automation
- Keyword Stuffing
- Hidden Texts & Links
- Buying Links
- Producing Duplicate Content
If your SEO agency suggests any of these techniques, it will do a lot more damage to your brand than any black cat could. It can result in losing your SERP rankings or, in extreme cases, having your website banned from appearing in search results overall.