Tips on How to Craft Website Content

Attracting consumers to your website is a major goal for almost all businesses. In fact, most business marketing strategies go to great measures to ensure a boost in website traffic. Most commonly, this includes: search engine optimization (SEO), social media marketing, and brand messaging. But what really drives consumers to your website, is creating specific and relevant website content that offers value to your target audience.

What is Content Marketing?

Content marketing is a common marketing strategy that includes creating content targeted specifically to your target audience’s needs. Instead of simply mass advertising your products, content marketing focuses on creating valuable, relevant, and consistent content that aims to attract and retain consumers.

Why is Content Marketing Important?

Having effective content comes before anything else in your marketing strategy. No matter how many marketing tactics you use, content marketing should be at the forefront of every single one. For example, without valuable content, there would be a major lack in SEO efforts. Search engines target businesses with consistent content before anything else. Additionally, social media marketing is essentially useless without strong content to share via those social channels. As a result, quality marketing comes with quality content.

In today’s marketing environment, consumers receive thousands of brand messages a day. Businesses should aim to make consumers feel valued to stand out. When consumers find exciting and entertaining content that was tailored specifically for them, they are more likely to stay on your website, learn more about your brand, and make purchase decisions.

How to Create Effective Website Content

• Be Consistent: One of the most important aspects of creating website content is being consistent. Your brand should first determine how often they are able to publish content on an expected schedule. If your brand is able to frequently pump out fresh content, creating weekly or monthly blogs could be a great option.
• Strong Copywriting: Emphasize the importance of having strong copywriting. Copy is what your customers read when they enter your website. Having clear, compact, and concise copy is of the utmost importance for not only your customers, but also for your business. Good copy should engage customers, create brand loyalty, and drive purchase decisions. Copy allows for you to create value driven content. Plus, the addition of keywords will help optimize your site for SEO.
• Compelling “About” Page: Your website is a glance into who you are as a brand. Customers rely on the information that is available on your site. As a result, your brand should take advantage of having strong website content about itself. Creating a compelling “About” page will help create brand loyalty between you and your customers as well as create value for you both.
• Create a Portfolio: The best way to brag about your business is to highlight all your successes. By creating a portfolio page on your website, you are opening yourself up to a new type of valuable website content. Not only will this benefit your business, but this will be relevant to potential customers.

Having solid, consistent, and relevant website content is critical to your website’s success. Having strong content is essential in every step of your marketing strategy, so it’s time to start valuing your website content. If you’re looking to create strong content for your website, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!