The Importance of High Quality Backlinks

The Importance of High Quality Backlinks

The Importance of High Quality Backlinks 1280 960 Kraus Marketing

How to Get High Quality Backlinks for Your Site

If you’re looking to boost your website’s traffic or overall SEO strategy, you should think about implementing backlinks. Having high quality backlinks are extremely important for boosting your site’s SEO and creating brand awareness for your site.

What are Backlinks?

Backlinks, also known as inbound links, are website resource links that take you from one website to another. Backlinks are comparable to website citations that link back to the original website, web directory, etc.

Why Having High Quality Backlinks Are Important

When high quality sites backlink to other sites, it benefits the SEO of the lesser known site. This is because it will bring positive and high-quality website traffic from the site that shares the backlink. This shows website users (and search engines) that the website being linked to is valuable and useful, which will improve the website’s rankings. Quality is key in better website rankings!

Tips to Get High Quality Backlinks for Your Site

  • Publish Original Content: All of the content on your site should be both well written and offer value to your audience if you want to attract other high-quality sites to your page. This means creating original, engaging, and valuable content through curated copy, graphics, and even through video or podcasts. Switching up the types of content your produce can help you figure out what garners the most traffic and better benefits your site.
  • Create Relevant, Linkable Content: Staying on top of newsworthy current events can make your content more relevant to other sites. Being quick to post these types of updates is another important element to getting your site linked to before other sites have a chance to.
  • Link to Relatable Sites: Seeking out sites that relate to your business or industry can help build brand to brand relationships that can benefit both parties. You should be connecting to brand’s that have relevant content to your site and backlinking to each other. The goal is building interest for one another’s target audience.
  • Have a Strong Social Media Strategy: Having a strong social media presence is always an effective marketing strategy that should be utilized along with SEO tactics. Having an active Twitter can allow for other brands to “retweet” your content and link back to your site.

Building high quality backlinks is extremely important for your business and should be highly valued in your marketing strategy. Use these tips to help build high quality backlinks and begin to reap the benefits of effective backlinking. If you’re looking to implement any of these backlinking tactics into your brand’s marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing. Contact us today to get linking!

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