Mobile Responsive Web Design

Did you know that 77% of Americans own a smartphone? It is increasingly important to create a mobile responsive website, as nearly 60 percent of Internet searches are done from a mobile device. If your website is not mobile friendly, you could be turning away a large percentage of potential consumers.

When building a custom website, Kraus Marketing will ensure that it is mobile responsive. This is accomplished through crafting large, finger-friendly buttons, featuring the most important content, designing an easy navigation, and showcasing visually appealing images.

What are the features of a responsive website?

As a digital marketing agency, sometimes we forget that not everyone speaks our jargon. The defining features of a responsive website are the layout and content automatically change their formatting to fit the device you are viewing the website on. Kraus Marketing builds all of its websites to be responsive and accommodate for desktop monitors, laptops, tablets, and mobile devices.

Why are responsive websites important?

If the statistics above did not convince you of the importance of responsive websites, perhaps this will: Google has recently placed prominence on websites that are mobile friendly. This means that if your website is not responsive, chances are people will not be able to find you on a Google search. This will be devastating to your businesses’ growth as people will not be able to find your website.

What are the benefits of mobile responsive websites?

The major benefit of responsive websites is that user experience will remain positive and consistent. It is crucial for businesses to have responsive website design because it enables you to increase the reach to potential customers. In addition, mobile responsive websites provide the following benefits:

  • Considers the multi-device user. Think about your Internet habits for a moment. Do you solely look at websites on your desktop or laptop computer? Or do you find a website on your laptop and pick up where you left off on your iPad or phone? Many people fit in the latter category. Therefore, offering a responsive website, will account and consider the multi-device user.
  • Simplicity. We have heard oftentimes that people have a regular website for desktops and a separate mobile version of the website. That sounds extremely difficult. A responsive website eliminates the need to have two separate websites. It becomes extremely simple to update one website as opposed to two.
  • Better search engine rankings. As we mentioned above, Google places prominence on responsive websites. Having one has the potential to increase your search engine rankings.

Ready to get started? Contact Kraus Marketing to design a responsive website today.