As a web design company and SEO agency, we have frequently been asked our thoughts on different web platforms. We have experience using a variety of systems, including WordPress and Magento. For any ecommerce retailer, we highly recommend using Magento. There are numerous considerations to be made when developing a Magento website, among them are overall design and SEO benefits. We will be providing tips for both of those factors in this blog post.
Magento Web Design Tips
Prior to designing your Magento website, you will need to consider the following web design tips:
- Select the right theme. Magento has numerous themes from which a designer or retailer can select. You should evaluate how much you want to put into the development of your site when selecting a theme. Another thing you need to look at is the theme’s CSS file. This will help you determine if the theme has the design elements you would like to incorporate into your website.
- Understand the theme. Now that you have selected a theme, it is crucial that you understand the features that are included in that theme. This could include if the theme has built-in CMS blocks and customization elements available. Knowing this information upfront will help save you time in the long run. If you find out that the theme you have does not enable you to perform something that you need in the middle of the project, you would have wasted a lot of time.
- Enable effortless navigation. Once you have consumers on your site, the last thing you will want is to drive them away because they cannot figure out where a product they want is located. Create a navigation bar that is easy to use and clearly explains the product categories.
Magento SEO Strategy
After designing your Magento website, but prior to making it live, you should utilize this SEO strategy:
- Include keywords and metadata. The backend of Magento CMS websites, have a section to fill out metadata and keywords. You should fill in that information on every page with keywords relevant to your industry and the products that you sell. This will help search engines serve your site to prospective customers.
- Craft descriptive names for products and images. As an online retailer, chances are, people are purchasing products from your website based off of the images solely. You need to make sure that the images and products are as descriptive as possible. To do this, name your images with file names that are representative of the product. You should use title and alt tags on any image uploaded to your website.
- Ensure that there are no duplicates on your website. Prior to launching your website, do a thorough QC ensuring that there is no duplicate copy on your website. That is really bad for SEO and provides no value to your consumers.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress and Magento. Contact our team for more information.