As many as 90% of businesses started by entrepreneurs and small businesses fail within one year of opening their doors. Although this is a sobering statistic, it doesn’t have to happen. A general trend among these failed businesses is that they did not have a marketing plan in place when they opened their doors. In fact, 50% of new businesses do not budget for their marketing needs in their first year of operating their business. If nobody knows that you exist, how do you expect to get any business?
A marketing strategy is imperative to getting your company branded and established, but you also need to effectively market your business if you want to see it grow.
Kraus Marketing can help market your company to promote an upcoming event and create a long-term marketing strategy to boost your organization for years to come.
At Kraus Marketing, we develop and facilitate effective marketing strategies. Whether you are looking to market short term such as an event, or a long term marketing strategy that requires a full-scale marketing strategy, we have the expertise to make any of your plans successful.
We understand that not every company is the same, so why should everyone’s marketing strategies be the same? We will sit down with you to determine the best strategy for your company. Some of the things that we will look at are:
- Past marketing efforts, what worked for you and what bombed.
- Where you want to take your company and the type of growth you are looking for.
- Your target markets.
- What products you should be marketing, i.e. the products that yield the largest profit margin.
- Determining a marketing budget for your business.
Our round table meetings have brought forth several successful marketing campaigns for our clients.